Kun: Correcting some mistaken ideas in Network marketing promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Flash, busy for a few months, the last few months is too busy, after the Spring Festival, first change the office, and then purchase office supplies, followed by the beginning of a new line of enrollment, teaching and so on. So the blog has not been a smack of updates. In some of my blog to the readers first say sorry. The first period of time by the invitation of Zero and information, on children's Day with 0 and friends of information on E-commerce, network marketing and other aspects of the topic of a number of discussions and exchanges, in this special will interview the record release, a long time does not update the blog and write implementation, steal a lazy, enrich the content. Second, jiehuaxianfo, share these ideas with you. Because of the time reason, the content does not suck the editor, also invites everybody to forgive. The following is an interview transcript:

0 and information-dong: For e-commerce sites, what kind of strategy should be used, how to promote?

Kun: E-commerce, simply speaking is selling things. It has been a business since ancient times. From ancient times, the core principle of doing business is the same, on one, that is, integrity, E-commerce is the case, but the business done online, the platform changed. But integrity, must be the first. Now a lot of electrical business cannot do, in fact, no good faith is very important one reason. Integrity of the basic, just to consider how to do. If summed up, marketing strategy should be around Word-of-mouth and brand to carry out, good service. I don't really advocate a price war. The concrete method, this depends on the actual situation of each family. In fact, marketing promotion methods so much, summed up, there are no more than 10 kinds. The most commonly used is what network advertising, soft text, news, event marketing, forum promotion What, but in the specific operation, the details of the operation is different, so the key is to according to their actual situation, select the appropriate way for their own. For example, the rich, direct advertising hit on OK. Like every guest, like the original Taobao promotion, are relying on advertising. If there is no money, then choose some cost-effective way. The key is in the implementation process, combined with their actual situation to do a good job of refinement.

0 and information-dong: SEO?

Kun: SEO is now basically a basic method, is a website is used. SEO, generally also divided into two kinds, now most people do, is actually the foreground level of optimization. But the general large companies, high-end SEO, the whole is the back end of the, are technical aspects of the.

Group friend problem: I am a selling watch of the business mall, watch industry word query quantity is very small, at present we have the focus of the watch brand words, such as Rolex Day shuttle watches kept in Baidu homepage. How to use SEO strategy to enlarge the traffic 3-5 times? A direct point is the key to what can be done.

Kun: If you have a lot of words involved in this industry, and relatively small amount, then direct bidding is good. In addition, the focus of the electricity business is not traffic, is a deal. On the basis of the transaction, the pursuit of flow. In addition, SEO this piece, like you are shopping malls, but also involves more words than information station, because the mall content less, its own search engine does not like less content of the station, and the word so much. Generally want to make a lot of words have rank, generally get the weight of the whole station high, so you either set up a SEO team, and then set up some pages, each page to assign some words, and then let the person to do, or to change the site a little bit, update some content, and then enhance the weight of the whole station, this is the front-end. As for the backend, the technical level, this I am not very understand ha.

0 and information-dong: Why E-commerce site users return rate is low, what marketing methods?

Kun: E-commerce website return rate is normal, how can return visit rate high? Mall is not a information station, or entertainment station, users have nothing to do on the mall? The question itself is very strange, and the forum is often asked to ask such questions.

Why the mall return rate is low, I feel such a confused person, the logic of their own is more chaotic. Normally, the mall is selling things, only users have the purchase intention and demand, will come. So return to just the topic, the mall is seeking conversion rate. This question, should ask, the mall how to let users repeat purchase. This question, in fact, I have already said half, is good faith is very important, completes the service. Let each of the users to buy products, have a very good shopping experience, that his repeat purchase rate, certainly high. The second is to combine the database marketing, for the electric business, database marketing is very important, is to promote users two times to buy the magic weapon. But in the actual operation, I found that many electrical dealers do not have the sense of database marketing, and even did not listen to database marketing.

Group Friends question: Please Jiang General, I now do electrical appliances Digital category, to achieve the conversion rate of 1.8%, is not to say that is the end. Or is it hard to get up in the short term?

Kun: Low conversion rate, first to understand why low. So it is necessary to do some research, the answer, only from the data to find the answer. For example, the conversion of low, first of all possible, is to come to the user is not accurate, a lot of users, there is no shopping needs, may just wander around. The second is that he has a demand for his own purchase, but he doesn't choose you. If it is the first question, it should be from the promotion of the reason, why the user is not accurate, to improve accuracy. If this is the second reason, it is necessary to find an answer from the operation. Why do users have to buy the demand, but did not choose you, such as the price is expensive, or feel you are not reliable, or something else. Of course, there is also the possibility that your conversion rate, relative to the peers, may be quite high, but you do not know. Always want to let users stay in your mall for a long time, but also to keep browsing, you have a problem with the logic.

Group friends problem: about the current various groups of group buy network and electronic mall, such as large areas of outdoor media including public transit subway waiting, for this way of delivery you see if you support this method!

Kun: In any field, if the Giants get involved and the competition reaches a white-hot stage, it's normal to burn the money. So when everyone has money and resources, the fight is who has more money, who can burn who died. Money, of course, direct advertising to the most direct. Here, should be clear a point of view, that is, MLM marketing is not to say that no network marketing effect is good, on the contrary, may be better than network marketing effect. But MLM marketing cost is too high, cost-effective than network marketing good. But if you have a lot of money, it's certainly a good way to use it. If I had money, I would play traditional advertising. such as television, bus, subway and so on, are regarded as traditional means. I mean, compared to the internet, it is a MLM or offline.

0 and information-dong: For personal shop and the scale is not very large mall, how to obtain a steady stream of orders? How to promote marketing?

Kun: First or to correct a concept of misunderstanding, a lot of people, always think that only have a new order of the shop, is the great shop, not like this. In fact, for the sales of the right, not the number of new users to develop, but to maintain the number of old users, so many old users repeat purchase. Like one of my friends in the insurance company, one of his disciples, is the company last year's sales champion, personal sales reached tens of millions of, the specific company, I will not say. But this person, but did not develop a new customer, let old customers repeat purchase, is kingly. Like the early years, I resell the online game gold coins, I was the most well-known game of the online businessman, my net income, should also be the highest. But if the sales of the number of customers, I may be less than most of the peers, I used the QQ, and now still in. All the clients I've sold, add up to 80 people. At that time my strategy was one, as long as I bought something in the people, I will not let him go. Just dozens of people, let me earn hundreds of thousands of yuan. Conversely, if users can not repeat the purchase, the development of more new users, is a rip. In theory, if you sell all of China's 1.3 billion, you can just shut up, because no one buys you anything. Like once, push a forum on a person to ask questions, he has two crowns, incredibly also asked how to increase sales. At that time I did not ask, guess his problem is the key, is his users, not a few repeat purchase, so to the two crowns, sales or instability. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

0 and information-dong: Sticky users are the main, then what are the methods? In addition to honesty, specific promotional party?

Kun: Honesty is the concrete method, this is the premise. In this premise, learn to make friends with users, in sales, and customer relations, divided into three realms. The first realm, is the customer relationship, this relationship is the worst. The second, is a friend relationship, generally can do this realm, already good. The third is the relationship between relatives. So learn to make friends with customers. I give a small example, when I first sell game currency, all the people to consult, whether buy or not buy, I will chat with them such as chatting about the game, bought, certainly more to chat. For example, there was a student, he accumulated three months, I bought more than 10,000 things, then I chatted with him, asked him why buy so many game coins, and he a student, also did not fun money, also not how much money. Later he said it is because in the game made a girlfriend, and then two people still old quarrel, sometimes he quarreled, will find me, let me help him to advise what, sometimes I will talk with him about learning and employment topics, help him out of ideas. Basically I know his situation very well, and the chat is very congenial, so the relationship is very much. Finally he did not play the game, but also gave me a phone call, said sorry, I do not play the game, you can not buy things here, I am sorry, so I and my clients, the relationship between the special iron. But now many people do business, too quick. Like me, most of my family things, are online to buy, big to TV, computer, small to snacks, toilet paper, socks What, my Taobao account, buyer reputation, a year to a drill more. But have been to so many online shop, no one shop, will be in my purchase after something, active contact me, or chat, if it is contact, it must be in mass advertising. Even some businesses, in the consultation stage, is love to ignore, this shop, of course, conversion rate will be low. The police also have the crime, the official also has the corruption, the teacher also has the scum, therefore does the promotion person, some people suddenly worry, is unavoidable.

0 and information-dong: For the current people very disgusted with the mail marketing, Jiang always have a better solution?

Kun: First of all, I also dislike, many people are disgusted. This is a big environmental problem, not a person, or a business can solve. Secondly, if you do not want to make people disgusted, then do not mass garbage, do not do those unlicensed mail marketing, only to do the licensing of OK. Then content, only push those boutique content, do not hair ads, OK, so no one disgusted

0 and information-dong: Group Friends question: I would like to ask a question, I understand that the business industry, has been Monday to Friday per day conversion rate than Saturday Sunday low, but Saturday Sunday data, including terminal UV, PV, product page UV, PV, and Monday to Friday data is almost even high, but the order is necessarily less , have not figured out this problem, please advise, thank you very much.

Kun: Very good understanding Ah, the weekend is the time to rest, free of nothing, on the Internet to browse, buy things chant. Of course, I guess. The specific I feel or should use the data to speak, to do a user survey is the most reliable. I feel the need for data support issues, it is best to ask the user. In this respect, I feel that China lags far behind abroad. Foreign people do things very rigorous, do anything will go to serious research. Chinese people, like to clap the forehead to speak, sit in the office pondering, analysis, this is very bad. Like I just, on the forehead, shot an answer to you.

Group Friends question: Why only the weekend conversion rate will be reduced?

Kun: I have just said very detailed Ah, do user survey. Asked me, I also shoot the forehead blind analysis. If the Monday to Friday high, is that people like to go to work when shopping. If it's Saturday Sunday high, there's a family that likes to buy things on weekends. This is the answer that I think out of the forehead.

Netizen B: Want to ask a question, our company is the form of mail-order + website to promote, why the site to bring the customer order rejection rate is lower, DM brought a higher rejection rate? There is a lower rate of rejection of the mail, DM will be more expensive to distribute it?

Kun: I guess this is the case, the general DM users, the quality is higher. And he got the entity things, will feel real, reliable, so he placed orders, will be very cautious and serious. But the network, is virtual, its own reality is poor, sometimes may be casually click to play, subjectively also not serious. I am blind analysis of Kazakhstan, concrete, you can do a survey. For those who refuse to do a small investigation.

User B: Haha. Your analysis is very good, this we will do customer analysis, we also have customer service and market people to do.

Kun: Actually I feel this kind of problem, you can reverse analysis.

NET friend B: Oh?

Kun: If you don't know the reason, then look at the two situations, the biggest difference is what. The difference, then, is probably the reason. Generally I have not understood the problem, is this analysis, including just you ask, and others asked.

Netizen B: How do you think of the mail-order pattern, and what is the trend of mail-order development?

Kun: This industry does not understand, but I feel no matter what mode, as long as the profit, is a good model.

0 and information-dong: forum, personal webmaster is to do content or content? Still have to consider the issue of profitability. Some stationmaster does content, but cannot survive. Some webmaster content is general, but a lot of advertising.

Kun: The content must be the core, that's for sure. In addition, many webmasters are vague about the definition of content. In a word, it's still a matter of logic. is a lot of people, do not know exactly what kind of content is good. For example, just said "some webmaster content is general, but a lot of advertising." "This view. What is the general content? This problem, many people do not clear. For example, now online literature is very hot, probably in the early 2000, Internet literature began to fire. I also read the network novel for many years. From the literary point of view, the overall literature level of the network novel is getting worse. I remember 04 years or so, there are four odd books on the internet, including the legend of the soldier. At that time, many people said that online literature is too bad. Like the legend of the soldier's writing, at most a middle school level. At that time, many literary people did not understand or even criticize. But the development to today, and then look back, to tell the truth, the soldier legend of the pen, put today, has been a university level. Now the network novel writing, than at that time even more rotten. But why do people love to see? That's what a lot of people don't understand about good content. Like traditional cultural people, they think that winning a literary prize is a good work. But this kind of thing, put on the net, nobody sees at all. They are not ashamed of some of the so-called rubbish, but the great way. Plainly, these online literature, no matter how rubbish, users love to see the line. The so-called literary works, no matter how good writing, but people do not like to see, it is also pull eggs. So in a word, what applauded content? Do the website, can not stand in their own perspective to consider the issue, to stand in the user's perspective, consider the problem.

0 and information-dong: Whether you can understand this to the user group like OK.

Kun: You can understand so, there are a lot of people do stand, like to shoot the forehead, like to stand in their own perspective to consider the problem. If you think you like it, others will like it, it is wrong. That's why a lot of people fail.

0 and Information-dong: Marketing promotion is also to webmaster user angle?

Kun: Of course, this is necessary. In fact, from the site planning began, until the later operation of the promotion, including SEO What, the core are users, this thing, like chasing girls. You don't put the girl in the eye, the girl will certainly not put you in the eye, you want to bubble people, not to study the people's mind, not good, people who with you? Do the same, you have traffic, but do not study the user's needs and ideas. Also does not put the user in mind, the user by what on your website?

Author information: Kun, bbs.tui18.com founder, Blue Beacon member. Want to see the author more articles or participate in pushing a network Marketing college training please search push or kun, or landing www.jianglikun.com. New operation/Promotion Communication 54 group 145982499, Welcome to join.

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