Kun: Deep analysis shop promotion and operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2008 China's network retail industry for the first time breakthrough three "1"-the National network of retail consumer number exceeded 100 million, turnover exceeded 100 billion yuan, in the national total retail sales of consumer goods accounted for more than 1%. From this set of data can be seen, online shopping more and more people's favor, internet consumption has become a fashion. Along with the internet opened shop, also became a new way of employment, its momentum of development, far beyond the imagination of people.

But not that as long as the internet opened the shop, there will be customers, will make money? The answer must be no. So today, Kun to discuss with you the operation of online shop promotion.

What is the essence of online shop operation promotion?

Online all kinds of articles about shop promotion, tutorials are endless, but basically only involves some specific promotion methods, store decoration and other details, but rarely talk about the essence of content. You know, the shop is different from the site: for the site, the user attracted to come, let them produce click behavior even if victory. But for online shops, attracting users is only the first step, because the ultimate goal is to allow them to produce consumer behavior. Promotional work done again good, shop decoration is again beautiful, is not to prompt the user to pay the key, at best, can only let the shop more traffic. So from this point of view, if the operation of the shop also to copy the routine of the site, it is really outdated, because the essence of shop operation promotion is to let users pay how much money, rather than let users click how many pages.

It is estimated that many friends will laugh. Because most people understand this truth, open shop, of course, is to let customers here a lot of consumption. However, according to the author observed that most of the shop in the specific operation and promotion of the process, did not carry out the concept of good.

Second, what is the key to make consumer behavior?

Now that we have unified a cognitive, the essence of the shop is to allow users to produce consumer behavior. So what is the key to consumer behavior? Before answering this question, let's look at a set of data: 62.4% of users who have not tried online shopping are afraid of being cheated, 47.7% are worried about the quality of their products, and 42.3% are questioning the security of online shopping. In other words, integrity is the most prominent problem of online shopping, as long as the solution to this problem, users will be willing to pay.

In other words, we are in the process of operation and promotion, should be around the establishment of the word integrity, the establishment of integrity is the key to promotion.

Third, how to let users generate trust?

In fact, in the day-to-day operation, many shopkeepers understand the importance of integrity, but one involves implementation, but not a few do good. Either the method is not mastered, or the mastery is firm. How to make users have a sense of trust? There are many ways, but from the author's previous experience in Network marketing, the following three are the most important.

1, Brand awareness. The importance of this article is needless to say.

2, the user reputation. According to the "2008 China Online shopping research report," the relevant data show that more than half of the Internet users from other populations have heard of a shopping site, which can be seen the impact of Word-of-mouth users. So it is very important to serve every user well.

3. Professional nature. If the owner of the products sold or related areas enough to understand the buyer to provide professional guidance, the buyer in the hearts of trust will be greatly increased.

Iv. Specific methods

In front of so many, basically are theoretical analysis, below and you share a specific method. Basically are Kun personally practiced, the effect is quite good ha:)

1, increase the credibility of the value. If everyone in Taobao, Pat, and so on platform opened the shop, must be as much as possible to improve the credibility of the relevant value. But Kun not encourage everyone to brush reputation value, here recommend a more benign method, sell some low-priced products, such as Q currency, and then sell at a loss, such as a deal to lose a dollar. The credibility value built up in this way is authentic.

Tip: This article is to push a founder Kun (pot) original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

2, let the customer leave a comment. The views and feelings of the users who have been shopping will have a huge impact on the users who are not shopping, so let the users who have already done the transaction leave a positive opinion and feel. There are some incentives to use: such as cash back, to encourage them to write their experiences in their blogs and forums. These words will not only increase the user's confidence in the shop, and with the accumulation of time, will also form a word-of-mouth effect.

3. Set up QQ group. Two kinds of ideas: one is the establishment and sale of goods related to the Hobby QQ Group, the other is the establishment of shop buyers QQ Group. But regardless of that kind of thought, the goal is one: establishes the Prestige degree in the user, forms the Word-of-mouth. When a hesitant buyer sees a group of people praising the shop, it will definitely dispel the worries.

4, cooperation and promotion. such as product-related professional website cooperation. Here to tell you a good news, the author of the "Computer Enthusiasts" magazine will have the credibility and strength of the shop for free publicity and promotion, interested friends, you can contact the author, qq:27342537 (show Taobao sellers, chat idle days, pull idle eggs do not disturb.) E-mail: 60863#163.com (#换成 @), a limited number of people interested in the speedy ha.

5, Soft wen marketing. is also two kinds of ideas: one is to write the experience of product use article, the other is to write products to buy, cheat-proofing aspects of the technical articles. Specific how to write not to do more discussion, emphasis on two aspects: first, the content to be written to the user is really helpful, the second is to find the right distribution channels, the more the location of the better.

6, Forum Marketing. Forum Marketing Here said, is not meant to use the forum mass software hair spam paste. For online shop promotion, this method is very stupid. A few people will mass software mass advertising content generated trust it? On the contrary, only disgust. Forum marketing Here, refers to the forum in the target user focus, long-term interaction with users, help users solve problems, in the user to establish a positive image, and then lead the sales behavior.

7, to create experts. Most people in the face of an unfamiliar field, like to ask experts, talent, so it is important to increase the authority of the owner. There are many ways to create experts, soft Wen marketing is the first choice. It is important to note here that the prerequisite for becoming an expert is to know enough about the relevant fields, or it may backfire.

8, the establishment of the website. The content of the shop itself is limited, and to the point of view of the shop, it is difficult to get the user's approval. So for the owner of the time and conditions, to build the theme of the Web site to drive sales is a very good choice.

9, after-sales service. Having said so much, this one is the most important. Sincere service every customer, is the establishment of brand, the formation of Word-of-mouth, increase sales of the key. Here is a key reminder Taobao sellers, when the user gave a bad comment and negative comments, we must take a peaceful attitude towards, and actively communicate, solve the problem. Even in the case of changing the commentary, it is necessary to really ask, objective to give an explanation, do not make excessive action. Like the recent Taobao because of the comments, send Mingbi, send stool, malicious release of the buyer information, harassment threats to buyers and so on events too much, see I am very atmosphere, also very heartache.

About the shop question, wrote here, welcome everybody to criticize the guidance, the author's contact method is as follows. In addition, the author also wrote a sister article "Kun: Network promotion of how to promote the online mall", also recommended here:

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 11 Group 83958859, Welcome to join.

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