Kun: Explain how to use the forum to promote the network

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Network promotion Method A lot of, but commonly used, especially free of nothing but on that several: SEO, soft text promotion, blog promotion, forum promotion, mail promotion and so on. And today, Kun to tell you about the use of the highest one of the promotion methods: forum promotion.

Before we start, let's take a look at how we are doing forum promotion, and we also give ourselves a check mark.

The way we are now

1, forum mass device.

In the impression of Kun, should be at the beginning of the 2000, began to have a forum mass, and then has been enduring, I believe that you do the forum to operate a friend, it is deeply touched, or even deeply hurt. In fact, personal feeling, now with the forum mass device to do the promotion is a very silly thing, because now the forum mass is "chased, smack". Who can tell me that there is a forum on the Internet that does not delete ads? Do not hit the forum mass device? If there is no one in the forum, I Kao, that forum to rot into what kind of? can have 10 posts a year?

Of course, some friends said: "I use forum mass device is to increase the chain, can stay one count." "Then I will say, now the search engine for the forum link, the weight has been very very low, and the most important, suddenly increased a large number of outside the chain, is very easy to be punished by the search engine."

We should not look at other people's use, in fact, many people use this, is to publicize some illegal, the violation of content, such as Internet gambling, internet fraud, trafficking in contraband, and so on, for such people, this way is really good.

2, manual mass advertising

It should be said that this way, but also as the forum mass, because whether it is manual or automatic, the end of the results of advertising are the same, was deleted stickers, seal ID, or even shielding the Web site. But the others use mass device at the same time did not lose what, find a computer hang on OK, and manual way, that is time-consuming, and laborious. In the time is money today, its cost is how high Ah!

3. Manual Soft Text

Can understand the use of soft text rather than the form of pure advertising to promote the forum, it should be said that there has been a great progress, at least a certain probability is not deleted. Of course, this also depends on the quality of soft paper and relevant forum administrator supervision. Usually the older the forum, the higher the sensitivity to the soft text.

4, interactive side of the ads, soft text

If can reach this realm, already calculate quite good, at least for the Forum promotion already had certain correct understanding, but still lacks the system.

Second, correct understanding forum Promotion

In fact, these several forms, basically are not correct, or simply did not understand the meaning of the Forum to promote. Below say Kun to the Forum promotion understanding:

1, the Forum promotion lies in the quality, does not lie in the quantity.

Many beginners think that the ads posted to many forums called the Forum promotion, the most typical embodiment is the use of software or artificial mass forum ads. In fact, this is a very wrong cognition, the deletion of the post has been deleted the meaning of the ad? What is the purpose of the promotion? Is it just for the number of posts? Looking good? In fact, the forum to promote not blindly pursuit of quantity, that is afraid only in a forum to promote, but as long as the purpose is achieved, is successful.

2. The essence of Forum promotion is interaction, not a person talking to himself.

There are also a number of friends, that posted ads, not deleted is a success. That's not right. Even if the administrator does not delete, but no one to see, no point, no one to interact, it doesn't make sense. Do we do forum promotion is to give search engine spiders to see? or to pursue this so-called forum to promote the form?

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

3. Successful forum promotion is integrated marketing.

In fact, to promote the forum to do a good job, not only to post and write Soft Wen, a successful forum to promote, to integrate a lot of things in. Like what:

A, Precision Marketing: forum promotion should be accurate, for example, we are car web site, it should be to find a car class forum for marketing promotion.

B, Word-of-mouth Marketing: The purpose of the forum marketing is to enable users to produce a positive understanding of the product, resulting in word-of-mouth effect.

C, Viral marketing: Successful marketing paste, and even will be a large number of reprint, to produce the effect of viral transmission.

D, Event Marketing: Many times, a successful forum marketing often needs an event to match.

C, other: such as video marketing, experience marketing, news hype and so on. In fact, we have a good summary and research will find that successful forum promotion, is integrated marketing. To use a lot of marketing tools, which means that we have to master a variety of marketing methods in advance to achieve a multiplier effect.

Third, the purpose and key of the Forum promotion

Now we have to clarify the purpose of the Forum promotion and the key to success, these two are not clear, it is difficult to correctly use this method for network promotion.

1, the purpose of the Forum promotion:

Sales guide, brand guidance, flow guidance.

2, the key to the promotion of the Forum

A, not deleted. At the very least, otherwise it would be a busy mess.

B, eye-catching. Let the Netizen click is the first step of success.

C, impress the user. The light is not enough to see, but also to be able to touch the user's nerves.

D, there is interaction. Interaction is the essence of forum promotion.

These things are basically a look at the understanding, so not too much explanation.

Four, the Forum promotes the operation step

Said before so much, the following into the topic, the forum to promote the dismantling, a piece of the introduction for everyone.

1, understand the needs, prepare materials.

Before we make a forum, we need to find out a few questions:

A, we want to promote what products?

B, what is the purpose of our promotion? For example, increase traffic, increase the number of registrations, increase brand awareness and so on.

C, competitors or similar sites have done similar promotion, the situation?

These are not clear, the latter will be difficult to prepare the appropriate promotional content, it means that the final result may not be ideal.

2. Find the target forum.

Target forum, not necessarily the more the better, to the best of their capabilities, depending on their own human and material resources. Otherwise too many forums, but cannot cope. At the same time the target forum is not necessarily bigger the better, sometimes large forums, monitoring the rather strict. The most critical is the user group to be accurate, such as we want to promote mobile phones, it is only to find mobile phone forum. To promote network promotion tools, network promotion business, you can push a forum.

3, familiar with the target forum.

Target forum to determine, do not rush to send ads, first understand the rules of the Forum, user characteristics. For example, those sections of the most fire, the theme of each section is what the characteristics of the forum users, what kind of content, those sections suitable for advertising, forum on advertising management attitude and management scale, there are no loopholes can be drilled and so on. The so-called know-known version, win, to spend some time to fully understand the forum, is quite worthwhile. In fact, some forums, there will be special advertising version, or some sections are allowed to weak text. Like pushing a forum, there is a special advertising version, but also allow in some sections and some cases to stay outside the chain.

4, registered vest, mixed face cooked. #p # Paging Title #e#

Now is the key step, registered vest. In the same forum, as many as possible to register some vests, if you can pass some loopholes or channels, to get some of the old ID in the forum is the best. This step should take note of the following considerations.

A, vest name as far as possible in Chinese, to have characteristics. If you have a distinctive, friendly name, you will be the first person to remember. English names are hard to remember, especially those that don't make sense, even to Non-human names. For example, in the push of a forum, and often people come here to do forum marketing, but some of the name of the vest is really rotten, a look to know is to advertise, basically has not started to send ads, has been harmonious, such as: Claw all day boat, flower demon burning Such a name, does not conform to the word habit, is basically the name that the Martian people will use. Kun here strongly recommend the real name.

B, update the personal data in time. The richer your personal data is, the easier it is for you to have a sense of trust in your feelings. For example, contact method, personalized signature and so on. Especially avatar, must be replaced in time, if you can customize the avatar, as far as possible upload their own real photos, or upload more affinity star Avatar. For example, I like a male star, feeling special man. One of the members of the Forum has a picture of him. As a result, I was embarrassed to delete the ID when it was advertised.

C, a few days ago more positive, to upgrade the forum level. Remember, do not register the vest, immediately issued ads. Multi-member interaction, especially with the old members and moderators familiar. Chinese traditional culture, very exquisite family, so must first play the emotional card. Interactive time, also do not blindly pure irrigation, and even with the reply machine, simple pursuit of the forum points and grades useless. We want to let the forum's owners and members feel that the real people and their normal communication.

D, appropriate to argue with people, let people remember you. The best way to quickly integrate into a new forum is not to follow the words of others, but to publish some original, unique views and opinions. If you can not write, but also to other people's posts to express their views, as can achieve results. The greater the controversy, the more unique the point of view, the more people will pay attention to you, but remember, we must control the scale, do not overdo it, do not end up a smack, our goal is to integrate.

According to Kun past experience, a vest continuously active for three days, can let people remember you. After the next one weeks a proper active every day, then everyone will be hard to remember you. In fact, if we promote the product is more fixed, when there is time, it should be noted in various major forums to raise a few vests, cramming, is always inappropriate.

5. Prepare content. Combined with target forum features.

After the preparation of the front, vest and other hardware facilities have been OK, now is all ready, only owed Dongfeng. Here is the most important part: the content. About three things to note:

A, Title:

* Attractive clicks are the basis. Title not too rigid, to be fresh.

* Learn to do the title party. The proper title to the party is necessary.

* cannot be detached from content. No matter how to beautify the title, but must not be separated from the content, do not let users click on the title, there is fooled feeling.

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

B, Content:

* Entertainment: Entertainment content is the most eye-catching, such as pornographic photos such as entertainment events, is very attractive to users.

* Celebrity: It's best to borrow the power of a celebrity.

* Hot: The effect of the hot spot is the most obvious, but the disadvantage is also very obvious, usually the heat of the event, Post also no one attention.

* Controversy: Controversy is the most likely to touch the user's nerves, the most easy to attract users to participate in the content.

* Empathy: For similar feelings or experiences, it can also touch the nerves of the user. For example, many of the nostalgic posts, enduring.

* Touching: Once the user is moved, is very happy to participate in and share. For example, the network version of the moving Chinese characters, widely circulated.

* The most important one, can not be separated from the product to promote, and ultimately must be combined with the product, but also to combine the nature, without leaving traces.

C, form:

This article does not need to explain too much, in the Forum marketing promotion, the content of the post must not be arrested in a grid, to a lot of pictures, video, text, stories, games and other elements.

6, vest to fry.

The post is ready and sent to the target forum, not yet finished. Also let this post be concerned, someone involved, or even become hot stickers. This is where the vest is ready for use. If there is no user participation, then on the vest, the first to create their own topic. Note that the vest do not just blindly top, the best design some of the dialogue in advance, some of the best of the gunpowder. Forum users are most like to watch the lively and follow the booing, Pat bricks.

Even if there is user participation, can not relax, at this time the role of the vest is to pour oil on the fire, follow the momentum, enhance the user's participation in the heat,

7, promotion everywhere. Usually chat with ads

In addition to this organized, planned promotion, usually in the Forum normal communication, also always have to promote the awareness, as long as not to disrupt normal communication, do not affect the image of the forum, you can ad, such as in the forum version of Chat, appropriate to integrate into the ads, as well as the use of some forum functions, such as Avatar, signature and so on.

V. Successful PROMOTION

Before the method, the steps are finished. What kind of forum promotion is successful? Personal feeling can achieve the following three kinds of realm even if successful.

1, the Forum users to participate actively.

2, the moderator to give the refinement, Garon, or even recommended.

3, reproduced by the user. Reach Word-of-mouth Marketing, the effect of viral transmission.

Vi. Success Stories

Originally wanted to tell you some specific cases, but now has written more than 3,000 words, and then an example, afraid to have a small 10,000, so the example will not lift. Interested friends, you can push a forum for creative Exchange version, where there are some of my collection of forum marketing typical cases.

About the Forum marketing promotion of the topic, chat here, in fact, this article is only very superficial and you introduced the method and steps. To discuss this problem to understand, probably write a book is not enough, so if you have any good ideas and experience, welcome to exchange, the author's chat system is as follows.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 15 Group 77038111, Welcome to join.

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