Kun: How to build brand image through website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last month, published a bad article, "enhance personal integrity of the six tips," and we discussed how to improve personal integrity through the network, and today to discuss how the enterprise through the website to establish brand image. In fact, this article is not only applicable to corporate websites, but also for business development through the network of Web sites, such as personal shop, network mall and so on.

First, choose the domain name to be careful

The website is the same as the traditional enterprise's store, the domain name is the address. In Chinese traditional thought, open shop first is the first important thing, otherwise feng Shui will not be enduring. And for the network is the same, the choice of domain name should not be sloppy. The domain name as far as possible to remember, can with the website name or the enterprise contact. Do not casually use a level of numbers or meaningless letters to do domain names, this domain name looks very serious and serious, to the user's feeling is that this site may be closed at any time.

Second, the site name to pay attention to

The name of the website is more to say, for the traditional enterprise, can directly use the Enterprise name + official website form. For some mall and so on, try to choose some good remember, have personality, meaningful, unique and positive name. Here the key hint, do not go up with others, especially the same name of the big Web site. For example, push a website diagnostics once had a mall to diagnose, the name is called Taobao xx net, page style also and Taobao extremely believe. The result is that its mall promotion is good, a lot of traffic every day, but the effect is low. The reason, and its website name is not unrelated, because Taobao is almost everyone knows the site, we do a name to style and its very similar to the station, will naturally be mistaken for the use of Taobao cheat website.

Third, the user experience should pay attention to

There is no doubt that the user experience of the site is important. But many corporate web sites just ignore this, probably not the concept of user experience, it may be that the enterprise station, do not need to pursue the user experience. But no matter what the reason, the user experience this lesson must be filled. There are a lot of elements and details to decide the user experience, below Kun and everybody say a few enterprise website frequently make a problem:

1, website style: The style of the website as far as possible some atmosphere, fashion sense and a strong sense of technology, color, only to professional. Can't give people a kind of shoddy feeling.

2, the content of the website: when updating content on the website, content typesetting should conform to the basic typesetting requirements, if there is an article map, should be simple to deal with, so that the picture looks very beautiful. Must not appear picture shape, distortion and so on. Otherwise it will make the website professional sense greatly discounted.

3, background music: Now there are many companies like to add background music to the page, this is an extremely naïve behavior. Background music is the first thing that you like to play when your homepage is just rising. In recent years, personal webmaster do not add this thing in the site, now basically only personal blog, space will add these elements.

4, Advertising pictures: Many enterprises stand, like in their own site to paste a variety of ads, this idea is very good. Appropriate advertising pictures not only enhance the professionalism of the entire site, but also enable visitors to quickly understand the information we want to recommend. But many web sites in the operation, but often the opposite. For example, the advertising picture is rough, and the whole site out of place, or advertising content is very vulgar, or too much advertising. So everyone in the advertising, we must consider clearly, to ensure that without affecting the user experience, does not affect the entire site beauty and professionalism of the situation and then put.

5, online customer service: Now many enterprises in order to facilitate communication with users, on the page placed a variety of online customer service system. This idea is also good. But many websites in the operation, but ignored the user's discomfort. A typical and common phenomenon is that the Online Customer Service dialog box is placed in the middle of the page and scrolls as the page scrolls. Seems to force users to communicate. Entrepreneurs friends, users are really not forced out.

Four, the Friendship link strictly checks

With the popularization of SEO knowledge, the role of friendship links is extremely important, more and more attention. So often in various groups to hear the exchange of links in the voice. But here is a hint, if you want to establish a brand image, you must not have any links to change. For example, some edge of the link, the content of vulgar links, not only will greatly affect the image of the site, and even the search engine will be punished. About the Friendship link Exchange skill, Kun once specially wrote an article "The Exchange Friendship Link Ultimate Technique encyclopedia" discussed. You can search this article or search Kun's blog to read this article.

Contact details

The contact way inside the website, as much as possible. Do not leave only a mobile phone, a QQ. Even mobile phones are not, only QQ. Except for liars, few people do that. Conversely, a strong enterprise or company, if not even a fixed telephone, the strength of what? In the fixed telephone this piece, recommended that everyone use 400 phone, once the site has 400, in the user above the integrity will be greatly enhanced. And the use of QQ and other IM software Online services, as far as possible not to choose a lower grade of the new QQ,QQ higher level, the more easy to trust people.

In addition to the above information, there are address information. If there is no foul play, please put the detailed mailing address on the website. You can't even say the address. Can you believe it? I can't believe it anyway.

Tips: This article is to push a founder, Blue Flame member Kun original, want to see more articles please search push or kun, or landing kun (pinyin) point card mother. Please retain this copyright information when reproduced.

Vi. highlighting the legality

For those who communicate on the network, especially the network transaction, honesty is the biggest barrier. and the implementation of business, a variety of qualification certificates to put on the website, will greatly dispel the doubts of customers, improve the integrity of the enterprise.

Here also remind everyone, put false documents, it is easy to let people see. For example, the first few days, someone said I talk about business, the result to its so-called company website, a variety of documents are complete, all placed on the site. But the document picture, a glance can be seen is PS, and registered funds in a column, incredibly wrote a 8.8 billion yuan. I wonder if the other person has read a book.

Vii. Background Highlights

Many enterprise stations, all ignore the background of this piece. Even Kun see a lot of enterprise introduction a column, only the enterprise full name plus a few dozens of words slogan. After reading such slogans, it is difficult to generate confidence in such enterprises. So, about the enterprise background, must be detailed, for the bright spot, must be prominent. You can consider the following:

1, Graphic Introduction to enrich

Make full use of words, pictures and even video, the company's image, culture and strength of the show. But note that all the descriptions must be based on facts, resulting in an exaggerated exaggeration.

2. Show more media reports

If the company has been reported by the media, be sure to put these reports on the site. If a certain number, can be dedicated to open up a related column to show. The media in the user's people are, or very heavy, its authority is very popular.

3, Certificate of Honor more show off

If you have an award-winning experience, take it out and show off. This kind of show off, is very advantageous to enhance the brand image and the Prestige degree.

4. Ambassador Advisor can have

If you can invite some recognized, well-known professionals, academics, celebrities, such as website consultant, Image Ambassador and other titles, is also very conducive to the site's brand building.

5, typical customers more exposure

See the successful case, will let the user firm confidence. If there are some well-known companies to become our customers, the word of mouth effect is more obvious.

Viii. high quality of business personnel

Due to work, Kun often on the network with a variety of large and small companies to negotiate business. And usually if the other party's business staff quality is very poor, will stop negotiations, do not consider cooperation. And because the Internet information dissemination speed is very fast, so once this kind of situation often appears, will soon produce the bad negative reputation in the industry. Therefore, everyone in the recruitment network business personnel, must be strict quality clearance.

Nine, search engine should pay attention to

1, keyword group to optimize

With the popularity of search engines, SEO status and importance, and gradually improve. Its effect and cost-effective, but also more and more recognized by everyone. So for the keywords related to the enterprise, as much as possible to do optimization, this is not only to increase traffic. If a user searches for some important industry-related words, we can be ranked in the top of the results page, the brand image and credibility, is also a great upgrade.

2, the network exposure is big

Now a lot of people are beginning to develop the habit of using search engines, encounter uncertain things, like to search a search. So as much as possible to increase the network exposure rate, appropriate to do some of the same news. So the user searches our website or the enterprise, discovers the information many, and all is the positive information, will greatly increase to our trust.

Ten, the fact is not exaggerated

There are many ways to do this, but no matter how they are used, how to package, must be based on the facts, must not be overstated. Once exposed, the consequences are quite serious.

10 methods and measures said, because space is limited, so the big people just introduced the main points, and did not go into depth, I hope we can understand. In fact, mainly hope that through the above bricks, lead more jade. As long as there is a direction, I believe that everyone can do very well. If you have any comments or suggestions, welcome to communicate with the author, the author of the following information.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion communication 28 Group 28057711, Welcome to join.

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