Kun: Share some experience of network promotion and SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In Saturday, I was fortunate to share some network promotion and SEO experience with you in 6720 network. In order to ensure the original sweat flavor, I was directly to copy the chat record up, if there are omissions, but also hope that we can forgive.

Moderator: Good Weekend, here is 6720 Webmaster interview interactive column seventh, 6720 Webmaster interview to share technology, operating experience as the core of the interview, do their best to achieve sharing, mutual assistance. Today is an honor to push the founder: Kun, and we share the valuable experience of SEO. Mr. Jiang Good Weekend, thank you for taking time to participate in our interview at the weekend, first of all, we still hope you can give us a self-introduction, so that more users know, thank you!

Kun: Thank you, name Kun, surname not male, customs person, in the Internet field mixed nine years, now made a small station, called push.

Moderator: Mr. Jiang, I know you are now a professional SEO personnel, I would like to know what you have a deep understanding of SEO?

Kun: First correct, I am not a professional seo. Previously engaged in the work, but also has little relationship with SEO. I do the most, is the website operation work, from nine years ago to do personal website began, up to now nine years, but in this circle, everyone knows my network promotion, because my blog and push a position, are network marketing and promotion. As for SEO, just one of many network promotion methods, in this field, I do not call professional, at most a lover.

Moderator: OK, that how many years operation process, what let you feel the deepest?

Kun: The deepest feeling is that personal webmaster is the most suitable for CEO and a group of people in the network to start a business.

Because on the internet want to start a successful business, or to improve the probability of success, you need to understand everything. Especially at the bottom of things, for the first few months, I was chatting with a returnee entrepreneur. He said to me, he said there is a saying in their returnees, that is particularly admire the domestic grassroots faction, because they do one thing, want to fail is very difficult, basically will not die, and the returnees, although high-end, but the failure rate is high, because they do not know how to do, the overall situation of things understand, is one to concrete implementation, do not know to do, And the advantage of grassroots faction here, very know how to do. Of course, everything has its two sides, the webmaster also has a cause of weakness, is not formal, are all soil eight. In the early days of entrepreneurship, this kind of soil eight play has the advantage, but once the development to a certain stage, will encounter bottlenecks, and the cause of the bottleneck is not in the regular army, do not know how the regular army is to fight, and often personal webmaster, because of a long time a person to do things, so more prone to go, lack of team consciousness. In particular, the webmaster, are particularly stubborn. So, if a successful personal webmaster, and then to professional large internet companies to stay for a few years, in this industry precipitation, the future will be limitless.

Moderator: Mr. Jiang, I noticed your latest article, SEO is and search engine fall in love, in your article is mainly embodied in the content "to provide users with the most accurate quality content, but for the general webmaster is more difficult, Jiang Teacher can give examples?"

Kun: Many people understand quality content as original, in fact there are deviations. I am in this article, the point of view is very clear, the search engine is a commercial organization, he also want to survive, also want to make money, want to make money, to please users, that is, users like content, like the station, the search engine will certainly be considered high-quality, think is good.

But for a user, will he be judged by the fact that an article is the original of a website? In other words, if the user feels that the content of your site is good, the user will love this station unconditionally, he does not understand is not your original, as I used to do now in the station, there is not much original, All are reproduced, including the previous in the company, but we have formulated a strict reprint rules, not high-quality content, resolutely do not turn.

Moderator: Very good, in the text, a website impression and image is the first clearance, then these in the site is how to embody it?

Kun: Very simple, as an ordinary user, or simply find some ordinary users to visit, only ordinary users say, only the most authoritative. To find those who are very vegetable users, very basic users, what also do not understand the user, the more such users, say the more authoritative, in this piece, we also have a misunderstanding. Always to pursue technical things, to pursue standards, but ignore the user's feelings. The most typical example is the forum this piece, we all know, China's forum, there is a call Hangzhou 19 floor, very famous.

Then most of the forum's home page, are similar, is the list of sections, such as pushing a Community home page like this. and the first page of the 19 floor, and others are different. And because the 19 floor is very big, very cow, so many people go to imitate 19 floor homepage, feel he is a successful forum, that his user experience must be good, he did certainly right, but actually not. Blindly imitation, this is called Handan, others suitable, you are not necessarily suitable, the key is to ask your users like what kind of, according to their own situation. For example, on this issue, first of all, do not say specific forum type. From the big side, from the beginning of the forum to today, most of the forum's home page, are like pushing a home page like this, that is, forum users, basically accustomed to the operation of this home page, and the 19 floor is changed because of his number of posts, very big, the traditional home, can not meet, and because he is big, So the home page on the need to do some commercialization (of course, this is my personal analysis ha, does not represent their official views)

And if a few posts and flow of the forum, to complete this home page, on the contrary, one is a violation of the user's operating habits, affecting the user experience; the second is that your flow and the amount of the post is not much, the forum does not like people, but the whole home is so complex, users want to find a thing can not find, certainly all run away. So go back to the problem you said, good site image where the problem, this to ask users, to ask your users what they like, do not like what, your page well, to ask their feelings, let them give you a change of opinion.

Moderator: OK, the content of the site update, platform architecture, quality content is always the theme of the website operation, in your actual work experience, how to operate these?

Kun: Or that, think of yourself as an ordinary user, give an example. Earlier I made a station called China parent net, less than six months, Alexa ranked 80,000, became the field first, this is five or six years ago, when in fact, I do not know what user experience these professional things, then I only look for a point, want to let users to the site, you must follow their preferences to do.

At that time I this station is aimed at the parents, the idea is from the beginning of pregnancy, has been to the children's University during this period of content, so at that time the site channel and column I was according to the age of the children began to score, including the youth of this large span, a column spanned several years. and infant this piece is very thin, even one months is a column. Of course, is the first level of sets, level, level Two, three, and so on, and then I use special features, to cross settings, such as the age of the division, is a horizontal partition. That is divided vertically, such as health, diet and so on. At that time my backstage looks is super complex, hundreds of columns.

Of course, the front desk performance is very simple, users at most two mouse, you can find the column you want, but also very accurate. For example, your family's children three months, you want to find about three months of child food content, that as long as I click on the site 2, you can immediately enter and three months of children's diet-related columns, the contents are all around this. This is the structure of the website.

Content, very simple, is reproduced, at that time I was constantly copying and pasting, early also used to collect some, when I this site on-line three months, and I like the station content, I have reproduced all over. Three months later, I found that there is no place to find content, and then every day to update these stations update the content of the day. Of course, reprint, is not the article will, each article, I have a rough look, as long as the quality of content, garbage content, a deletion, and sometimes collected content is also, collected, I do not immediately released, but also to an article to see, garbage content, all deleted, so although I this station from beginning to end, No original. But the user likes this station very much, within six months, has done the profession first. Tips: This article is to push a founder, the Blue Flame member Kun original, want to participate in pushing a network marketing college training Friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

There is also a small episode, at that time the biggest station, is the Sohu parents channel. I used to turn the content every day, and after a few months, I found that every day he updated the article, there are several are reproduced from my station past, because they reprint content, will write the source, said so much, finally summed up, is to do site planning or operation, whether it is to promote or SEO, Should be around the user needs to come, the user is the first. Because you do the station is ultimately to give users to see, whether you are ultimately the pursuit of flow, or profit, only users can help you achieve the goal, so if you do not put the user in mind, users will not take your heart.

Moderator: OK, in your article, there is a sentence is "because the search engine is for people, the results are also for people to see" This sentence is right, but in the site, we do not know that the content of the search is not in line with user needs? What criteria will we use to determine the search engine and our website content?

Kun: It seems that I explained so much, you still do not understand my point of view, the search engine out of the content, in line with the user needs, it is their product manager research issues. For example, Baidu search out content is extremely not in line with user needs, that Robin Li first won't agree, he must find related personnel trouble, I remember there is such a story, once, Li accidentally glanced at their website LOGO, is that Baidu, he felt the color should be so little deviation, As we all know, Baidu's logo is made up of red and blue.

For such a great station, the details buckle very fine. Then Li was unsure, and then tested with software, the results found that there is a deviation, and then he directly to do the logo of the people, expelled. There is also a story, the original Google found that their logo color deep so that the depth, not in line with the user experience, so they want to change a little bit, but in order not to affect the user experience, they change a little bit every day, in N more days after the change is over. So search engine to find out the content, in line with the user needs, it is not your concern, you worry about the content should be their own station, in line with the user needs, because you are not Baidu Webmaster

Moderator: OK, interrupt a forum user's question: SEO Industry development prospects are what? also want to understand under engine optimization focus on where?

Kun: If from the employment point of view, SEO this piece has been from the first two years of hot jobs, scarce positions, high-end positions into a very common position now do seo, everywhere is. Like last year, pushed a network marketing college to do free public service training, did a period of SEO training, the results of that period of graduate students, several before graduating, began to rejoined. Some of the students in that period are now in this field and are more famous.

Another point about search engine optimization. This piece of talk has a lot of things, the technology and details involved. But for the general stationmaster, your energy is limited, the heat ability is limited, so want to do from the big to small, from high to low do, do the key first, then do the details. For example, SEO the core of a few is this, high-quality outside the chain, keyword settings, website quality, content speed, content quality, the last one is long-term adherence to implementation, slowly precipitation. These few do well, I am sure, you must have very good results, now many people feel that SEO is difficult, is because of always pour, do not focus, to do the details. Regardless of the quality of the site and content quality, all day research on the so-called Search engine algorithm, the other is poor execution. Many people are dead in the absence of executive power, I from nine years ago to now, see a lot of webmaster have executive power, and finally have a harvest, and those who were shot dead on the beach, a lot of it is because of executive power.

To cite an example, there is a person, almost a year ago, asked me a question, asked me why their site ranking is not good, the collection of bad what, I see, they are an enterprise station, we all know that the quality of the station itself is poor. Then I looked at their station, many days do not update a content, friendship links are also three or four, and are all rubbish links, how can there be rankings? Then I said to him, every day more update, find some good friendship links, the result of this person until now, still ask me the same question, and is Zooey asked, and his site friendship links, and a year ago than, basically no change, all day is non-stop to ask, what way to let search engine rankings rise, why his ranking old does not rise, this situation I have seen a lot, but this is the most typical. Not to do, can I? Later he and I said, he also wants to find a good friend chain, can't find, that can't find, go to find out? This is a classic example of a failed execution.

Moderator: OK, very wonderful, due to the relationship between time, I ask a question, we all know, search engines often change the algorithm, but this should be how to determine? In the daily we will often encounter the changes included in the site, such as a sudden decrease in the number of sites, but after 1-2 days and return to normal, What's the main reason?

Kun: First of all, the search engine is a program, and is a person developed the program, he is not God, so search engine can never make mistakes, do not appear bugs. Since it is God, there is a time to nap, so if a search engine of some data, occasionally abnormal, are normal second, the so-called algorithm, ça, this case, is my front repeatedly adjusted before, the user needs, as I wrote in the article, all the search engines, the core idea is similar, is " To provide users with the most accurate quality content. The reason is that if the search engine dared to deviate from the user, he would be close to bankruptcy. So based on this, the algorithm no matter how the change, must be around the core concept of service, is to find ways to bring quality content to the user, the garbage content to get rid of.

And those that always reflect the search engine algorithm change big, their old affected people, we can go to see, these stations, more than 90%, are very poor quality of the station, and this webmaster, the knowledge of SEO often stay in the catering to the so-called search engine algorithm, even his station, is for search engines do, This kind of station does not give him to kill is strange, if such station search engine does not kill, that when the user searches a word, appears all is this kind of rubbish station, this search engine is close to closing.

I have done the station, rankings are very good, included are very good, such as everyone now search network promotion, website promotion, are in the first page of Baidu, push a forum to send a post, is basically five minutes or so included, but I have never done what SEO, do not optimize. Done what is called optimization. I can tell you that the word website promotion, I basically did not give him a keyword outside the chain or changed links, even push a forum of PR, only 4, I also never take the initiative to exchange links, I think of things every day, on one, how to serve a good push of users, how to help them solve problems, including my former station, Also, I never pay attention to the so-called search engine algorithm, anyway, I do not know how many search engine algorithm changed, but at least I this piece, not because of the so-called algorithm, what impact, but the data is getting better.

Moderator: Thank you today Kun here and we share his valuable experience in the operation of the website, in this sultry summer, 6720 webmaster interview sincere Blessing Kun Health, hope in the future will do better! This is the 6720 webmaster interview launched webmaster interview Interactive column, Our interview this evening will be here. Thank you for your support of the interview!

Kun: Thank you. After you have any questions, please feel free to communicate. In addition to tell everyone a good news, push a network marketing college next training began to recruit, wired on the remote classes, also wired under the full-time classes, interested friends, welcome to contact.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 36 Group 78231012, Welcome to join.

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