Kun: The promotion strategy of the online shopping mall

Online shopping mall similar to the real world in the store, the difference is the use of various means of e-commerce, from the purchase to sell the process of the virtual store, thereby reducing the intermediate links, eliminating the transport costs and the intermediary between the difference, to create a general consumption, and increase market circulation to bring huge development space. As far as possible consumers to benefit, drive the company's development and Enterprise Take-off. To guide the steady and rapid development of national economy. Push http://www.aliyun.com/zixun/aggregation/38114.html "> GDP.

Online shopping mall is for individual users and enterprise users to provide a full range of personalized services, and strive to create a cordial, relaxed and enjoyable shopping environment for users, and constantly enrich the product structure, to maximize the satisfaction of consumers with a growing variety of shopping needs. And by virtue of more competitive prices and gradually improve the logistics and distribution system and other advantages, won the market share for many years to stabilize the industry's first outstanding achievement, but also the trend of the times.

Push a forum on the site diagnostics open three months, has been free to diagnose more than 300 sites, which online mall category of the site, accounted for a large proportion, so today Kun to discuss with you about how to promote the online mall some experience.

The promotion strategy of the online shopping mall

Before the wording, we must first understand a problem, for the mall class site, the main purpose of the promotion, what should be the method of strategy. Online Mall, as the name suggests, is the site of sales products, since it is the sale of products, it should be to promote users to generate consumer behavior, increase sales for the main purpose of promotion.

So how do you make consumer behavior? Perhaps different people will say different answers: such as quality assessment, good service, low price and so on. But for the network mall, reputation and brand awareness is the first element. Because the network is virtual, buyers and sellers are basically apart can not meet, how to let users generate trust is essential. Therefore, in the promotion of the Network Mall, the main promotion strategy is to establish brand reputation, increase the conversion rate between the user and denomination.

Second, the misunderstanding of ideological understanding

After clarifying the promotion strategy, the next Kun also must eliminate some misunderstandings which everybody realizes. Because in the website of the Forum to diagnose, often see some friends asked such a question: Why the traffic is low, why the mall site users return rate is low, why the mall site rankings low and so on, in fact these are very normal.

First, the network mall is not a information station, not a large number of content to do support, and online shopping mall is the sale of products, for people who do not need to buy, who will not be in the mall every day, even if there is a need to buy people, in the need to be satisfied, and rarely come So the online mall of the various web site indicators is very normal.

And the front also said that the promotion strategy of online shopping mall is to build credibility and brand awareness, increasing the conversion rate between users and customers. So plainly for the mall, how much traffic is not important, the most important thing is how many users to produce consumer behavior, this is the main. That is afraid of a mall a day as long as dozens of IP, but these IP all can generate consumer behavior, that is successful.

Third, the promotion method of the online mall

In front of so much chatter, the following began to cut to the chase, specifically said how the network mall should be promoted. The author mainly summarizes five kinds of main and most effective methods.

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1. Use Consumer-to-consumer Platform skillfully

Now many users online shopping, basically the first thought of the place are all kinds of consumer-to-consumer platform, such as Taobao, Pat, ebay, and so on, so want to promote the network mall, these places must not let go. If the conditions permit, in the main Consumer-to-consumer platform to open the corresponding shops, while trying to do a high level. For example, a five-drill Taobao store, users of its credibility is still more recognized. As for how to get the grade, I don't have to say it.