Kun: The seven misunderstandings of enterprise doing network marketing promotion

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April 11, by the million Mary invited, to the marketing of the million MA guests and there to share a bit about the enterprise network to promote the topic, at that time to my topic is "corporate network promotion and website conversion rate", at that time said three hours. After class, some friends did not come to the scene, I hope that some of the contents of the site to be organized into words to share out, so today I share some of my experience and views.

More and more enterprises, began to realize the power of the Internet, but also began to choose through the Internet to carry out corporate marketing. But from the actual effect, do not think that many enterprises network marketing record, and did not achieve the desired effect, or even less than the traditional way. What exactly is the problem? Many friends think it is because they do not know how to network marketing, the method is not well mastered. In fact, I think that is not the case, a lot of business network marketing do not have the effect, is because of cognitive errors, and once the cognitive error, then the road behind no matter how to go, there are problems.

Before has written an article called "Why the Small and medium-sized enterprises can not keep the Internet talent" article, on a number of cognitive issues on the preliminary discussion, the following to and you in-depth exchange, said the Enterprise Network marketing promotion of the seven major misunderstandings.

Myth One: Network promotion is not equal to network marketing

A lot of just contact network marketing friends, like to Network marketing and network promotion confused, think network promotion is network marketing, network marketing is network promotion, is not. Let's talk about the difference.

Network promotion emphasis on the promotion of the word, literally understand, promote the meaning of the word is to make the product as much as possible to let more people know, as long as people know that there is this product, the promotion of the goal reached, but also a successful promotion. Often the network promotion investment is less, from the manpower aspect says, one person also can operate. The key to the success of network promotion is executive power, for example, for friendship links, this is a very basic promotion work. Want to do this job, very easy, as long as the internet every day to talk about OK. Even if you talk again, but after looking for 10,000 people, there will always be hundreds of it. It's all about executive power.

Network Marketing is the second word in marketing, and the purpose of marketing, not just like the promotion, let people know the product is OK. The key is to produce real economic benefits. A good measure of how well a marketing job is done is often to see how many products or services are sold. And usually network marketing investment is also relatively big, also not a person can fix, need team cooperation. The key to success in Network marketing is creativity. For example, event marketing, as we all know, many people also understand how to operate. But the key to the success of event marketing is to see how well the event is planned, and this is entirely by originality. The same event is not replicable. It is not said that the execution is very strong, very hard, can come up with good ideas.

So in doing network marketing, we must pay attention to, we are doing marketing, not in the promotion, do not stare at the promotion of data to see. For example, blindly look at the number of IP and so on, must see the final marketing effect. And as with recruiters, distinguish between the promoter and the marketer. If the recruit is the promotion staff, then do not give others to release marketing indicators.

Myth Two: Network marketing is a lifeline

Enterprises pay attention to network marketing is good, but individual enterprises, the expected value is too high. Especially in some fierce competition in the industry, or the enterprise itself met the bottleneck of enterprises, like to network marketing as a lifeline, thinking that online marketing alone, can save a business. The idea is biased. NET marketing is the Net + marketing, is just a marketing tool. Just borrowed the network this new High-tech platform. Although compared with traditional marketing means, may be cheaper and effective, but it is not said to do the network marketing, can let a close to the collapse of the enterprise back to the dead. A business can not be virtuous, it depends on whether the enterprise to put users first, products and services are perfect, this is the key to winning the enterprise.

Misunderstanding three: Network marketing does not need to invest

Compared with traditional marketing methods, network marketing is really invested less, but less investment does not mean not to invest. Especially in the manpower this piece, many enterprise's network department, on one or two people, but is shouldering the website planning, the technical maintenance, the content construction, the network promotion, the on-line sale task. Even some companies require the company's local area network and computer maintenance. I do not believe that there is such a decathlon marketing staff. Even if there is, it is not in the major companies as executives, but also to go to business. It's impossible to nest in a small company with a meager salary.

Tips: This article is to push a founder, Blue Flame member Kun original, want to participate in marketing training and see more articles friends, please search push or kun, you can also log kun (pinyin) point card mother. Please retain this copyright information when reproduced.

Misunderstanding four: There is a website is marketing

Often enterprises to do network marketing, need to build a platform, such as a marketing-oriented web site. Personally think that doing online marketing, it is really necessary to build a website like this. But this is only a part of network marketing, and network marketing is a systematic project, not to establish a website can be called Network Marketing, the establishment of the site is only the first step. In addition, many enterprises have a misunderstanding, the site is built, blindly stare at the site's IP, PV, a number of what to look at. The enterprise station is not the amusement station, cannot have how high flow, moreover the enterprise station usually also does not update, also does not have the content, is not likely to have the very high collection and every day snapshot. And the previous said, enterprises do network marketing, is to bring benefits, the pursuit of the benefits should also be.

Mistake five: Don't pay attention to the packaging of the website

Then said above, even if there is a website called Network Marketing, it is not said to do a site on OK, but also need to put the site a good package. Because the website is the first window of the enterprise on the network, its image will directly affect the user to our approval degree.

This relationship, a little like the relationship between lovers. If a boy is watching a girl, it's important to make a good impression on the person at the first contact so that a series of stories can happen later.

What kind of impression should be left on the user? Trust. Can let the user produce the trust, often is the key that wins. On the basis of trust, consider other factors. On this issue, previously also wrote articles discussed, interested friends, you can go to search: How to build brand image through the website

Myth Six: Network promotion is posting

A few months ago, a friend of mine found me, the boss of a financial company, who wanted to promote marketing through the Internet. I wish I could be their operational director or hire an operational director for them. In the process of communication, this friend mentioned several times, said is the network promotion is very simple, that is, send a post. As long as steadfast on the line, able to sit down every day to send a post or something, it can be. And he gave the operation director the position of the salary, is about 4000.

At that time I was very tactful like this friend expressed a point of view, network promotion is not just a post. And even if the post itself, is also a very technical content of the work, not to say that the Search Forum, Registration forum, and then copy and paste posts have effect. Although everyone joked that the internet is it workers, but do not do things like the Porter does not have the technical content.

If the company really put the network as a network of migrant workers, it is imagined as a complete lack of technical content of the work, that is tantamount to losing at the starting line. It has lost the opportunity to compete with rivals on the Internet.

Mistake seven: Think SEO is all

Because of the search engine market share and the popularity of SEO technology, many enterprises have chosen SEO as a means of network marketing. But SEO is only one kind of network promotion method, is not the whole network promotion. And before said, network promotion and network marketing, also have a layer of relationship. So do not think that do SEO, is tantamount to doing a network marketing. Even think of enterprises to do network marketing, only seo a way. and simply from the point of view of SEO, want to achieve good SEO effect, need to cooperate with many Parties. Even through the SEO can bring a large number of users, but whether it can be retained, but also to see the enterprise's products and services. Otherwise, it's a white play.

carelessly, and Rorillo to write so much, today's topic is here, if you have any good comments or suggestions, welcome to launch. Yes, probably a lot of friends know, I have resigned after the Spring festival, many friends asked me what to plan. In fact, I am in the marketing promotion training, has been developing tutorials and do all kinds of preparation work. Now that all work has been done, pushing a marketing promotion college has now officially started recruiting. Want to learn network marketing and promotion of friends, welcome to enroll. Specific can be to push or my blog to see details.

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 33 Group 14769381, Welcome to join.

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