Kun: Using network to promote the rights

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The internet is increasingly becoming an integral part of daily life and work, especially through the network of consumption, more and more mainstream. However, due to the virtual nature of the network, the network is also more likely to appear some rights disputes or even naked fraud. and its virtual nature, and doomed once encountered this situation, rights will be unusually difficult. Does that mean you can't defend yourself on the Internet? In the face of the internet age of protection, we will go? Today, Kun to make a suggestion for everyone. Because I am a standard network shopping fan, before also encountered several disputes, all through the network promotion means perfect solution. Now it coincides with the coming of 315, so I shook my experience and now I am clumsy.

The first step: to clarify the context

Many friends in the event of a dispute, they are eager to find a theory, or even attack or abuse, which is very incorrect and irrational behavior. Such treatment, even if justified, will become unreasonable. When the dispute arises, be sure to calm down first, stand on the sidelines to look at the whole incident, look at the problem in the end is there? whose fault is it? Even if we have a reason, we can not afford to forgive, in coordination with the relevant personnel, must be polite and civilized.

The focus of this step is to clarify the context, clear responsibility, find the crux of the problem and cause. At the same time, again, no matter how much you eat, be sure to keep calm and restrain your emotions. Do not have any impolite or uncivilized behavior.

Step two: Activist strategy

Our strategy is to first go to the normal way of defending rights, when blocked, and then through the network to promote the rights of the way. For example, if you are having problems with Taobao shopping, should be coordinated with the shopkeeper first, if the co-ordination of no results, to Taobao complaints, if not to give a solution or the result of our dissatisfaction, and then to their superiors to complain;

We must not omit this approach, even if we know that the complaint has no fruit, we must go through the normal process. The purpose of this is to block some people's mouths later, so that they have nothing to say. At the same time in the process of gathering material, rich evidence. In this process, still should pay attention to manners and civility, at the same time don't fighting, don't accompany each other to play Taiji. If the other party is clearly perfunctory or buck between each other, speak directly to the question.

Step Three: Collecting materials

This step is very important, this is the process of finding evidence and rationale, otherwise, we will be very difficult to dimension this right. The materials mentioned here include the following:

1. Direct evidence. For example, when shopping, the other side of the mail to the description does not match the defective.

2. Bad attitude. For example, the incident itself may not be a big problem, but the other side attitude is extremely bad, and even personal attacks, threats and so on.

3. Artificial traps. For example, deliberately set up a consumer trap, to entrap consumers.

4. Loopholes in the system. For example, in some Consumer-to-consumer platform complaints process, is clearly in the help of bad sellers. They say that they can lodge complaints, and in fact according to their requirements, there is no door to complaints.

5. The omission of the relevant departments. For example, the problem is very clear, the complaint process is also very clear, the attitude of the relevant personnel is also very good, but the department concerned is and you buck, regardless of you.

6. Find other victims. People have more power, and many people have problems, to reflect the seriousness of the problem. So as much as possible to dig some victims, one to defend rights. If you can't find it, find more relevant cases.

7. All other evidence and materials that are beneficial to us. For example, some rights cases, the injured party also has a certain responsibility, or the other party caught our pigtail. At this point, we need to find ways to weaken it through various evidences and materials, and even throw the responsibility to each other. If a lot of comrades fooled after, will be impulsive attack each other, and often each other will seize this. In this case, we must let everyone understand that we are impulsive, because the other side with a very despicable means to deceive us, so that we suffered a great loss, and even the other side attacked us in front. The responsibility

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If these materials are insufficient, we need to find them artificially. For example, to use a new identity to spend, in the process of consumption, through the scheme to expose them to the show, and to retain evidence.

Fourth step: Form the text

When the material is ready, the text begins to form. This process is mainly guided by the following principles:

1. Do not fabricate facts. Do not make a lie, everything must be based on the facts, otherwise to bear the legal responsibility.

2, the text should be short and fine. Written too long, few people will be patient to read. Use the least text to make the event process clear.

3, to stand at a certain height. Don't just criticize and abuse each other. Do not simply state what happened and how much money you have lost. These things are easy to carry. To take this thing as a primer, stand at a higher altitude to analyze the problem.

For example, for some shop, mall fraud consumer behavior, we can state this: first describe in the process of safeguarding the rights, the other side of the bad attitude, and then again to the relevant departments complained about, is how the omission. Finally, the idea is that these businesses are so arrogant as to cheat consumers because the authorities behind this omission are backing them in disguise.

4, to learn sensational. In addition to standing in the theoretical height, but also to be as sensational as possible. Suppose a student online purchase is fraudulent, you can state the background of the student, for example, although only lost hundreds of yuan, but this for a college students from the countryside, is a few months of frugally, odd jobs saved. And save this hundreds of yuan, is also to honor their parents, the result is also cheated and so on.

5, expose the responsibility side ugly face. The most likely to cause the other side of the anger of the bad behavior, focus on the show. such as 09 years of Trinidad send stool incident so sensational, is because of the behavior of the stool is too bad.

6. The curve saves the nation. For example, shop owners are usually not afraid of exposure, and they are most afraid of being permanently sealed shop. So at this point we will point to the Consumer-to-consumer platform where the shop is located, put pressure on them. For example, the people experienced a rights incident, the other is an online shop, attitude is extremely bad, and even personal attacks. and to its Consumer-to-consumer platform complaints, also do not give a solution. Finally no way, I exposed this consumer-to-consumer platform, only to give solution.

Finally, a simple summary, if you can write the content of the listener sad, the smell of tears, and even after the people to see, they want to help you draw each other two slaps, that even if successful.

Fifth step: start to promote

When the text is ready, it should be promoted. In fact, for the protection of human rights, its promotion is more difficult than the simple product promotion or site promotion is much simpler, because our goal is to arouse a certain social concern, let the news in the network flying. But for the network promotion, this kind of effect is very easy to realize. Concrete operation, we can from the following aspects to implement.

1, if we have media resources, such as journalists or something, then directly ask them to do the case for the interview and exposure.

2, if there is no media resources, the initiative to the relevant media to explode material. For example, "Computer Enthusiasts" magazine, there are help readers rights section.

3, if any resources are not. Then select a number of industry forum for posting to promote, cause everyone's concern and discussion. For example, MOP, Tianya, once in these forums aroused concern, it is absolutely not worse than the media exposure.

4, if in the big Forum does not draw attention, uses the crowd strategy. As long as you can send to the forum, all go to hair. In particular, those rights forum, or some forum on the rights of the column, will be issued. In short, make sure the article is flying.

5, if you like to write a blog or write a network of friends, ask them to help write comments about the article. Can't comment, help reprint also become.

6, now there are a lot of rights, whether they are public or private, to find out, go up to complain about a lap. For some influential activist website, the merchant still is very taboo.

Methods and steps said, this package is mainly used in the soft marketing and forum marketing two methods, if according to this plan to defend the rights, dare not say success rate 100%, but 90% is certainly no problem. The remaining 10%, it depends on the individual can be flexible use. In addition this method is a secret cheat, please do not be rumored. If for this article, you have any objection, welcome to enlighten, the pen is the contact method as follows:

Author information: Kun, www.tui18.com founder, Blue Beacon member. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 32 Group 5340407, Welcome to join.

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