Lao Xie: How to make the promotion strategy of product soft paper

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Lao Xie in the previous period of an article mentioned in the beginning of the soft text promotion, must make soft text promotion strategy, how to formulate it? Thank you very much for saying it today.

First, the soft text promotion strategy goal: according to the product sale strategy, determines the soft target, decides writes what type of soft text, achieves what purpose.

Second, determine the product object: according to product research and market research results, determine the product sales target, determine who is the product of consumers.

Third, to determine the focus of product interests: according to the main characteristics of the product, to determine the advantages of consumers, the decision of the soft paper demand focus.

Highlight the main characteristics of the product and can make consumers benefit from the obvious reasons, thus determining the way of appeal.

Five, according to the characteristics of the product and the advantages of different, determine the soft paper product performance. When formulating the strategy of soft text promotion, we should pay attention to the following points:

1. Soft text promotion strategy must be suitable for sales plans and intentions, can not separate, the two should closely cooperate.

2. Should maintain a reasonable goal, do not China, do not be quick success.

3. Strategy to be easy to operate, good at using, content should be clear concise, easy to remember, master and use, and should not cause misunderstanding of the possibility.

4. To have a single point of appeal, good ideas are often simple. If all aspects of the product are important, but for the consumer, some of the characteristics are more important than other characteristics, should focus on these important features. Everything should be centered on the consumer.

5. Determine the operating or sales target. Determine what to do after the ads to consumers, is to stabilize the old customers, or to win the preference of new customers shift, to buy advertising products, hoping to have what kind of new customers.

6. Determine the source of the market is to develop new customers, or to buy other products, customers turn to buy advertising products. That is, to open up new markets, or to compete for the share of the old market.

7. Understand the sales target. In order to advertise to consumers who are most likely to be buyers, we must pay attention to consumers ' age, income, class and so on, to understand and take into account the attitude and use of products by various consumers.

8. Meaningful commitments and assurances should be made to consumers.

9. The image of a unique and distinctive product should not be identical or similar to that of a competitor.

10. Highlight the substantive advantages of the product.

11. Strategy should be not used by others, to the surprise.

12. There is no good reason why the strategy should not be arbitrarily changed.

13. Quality products is a good soft text promotion strategy premise. Soft Wen's another great aim is to establish its due image for the quality products, so that consumers have confidence in the product, brand purchase.

The above is the old Xie's some experience or the view, hoped the enterprise product soft article promotion has certain help. Old Xie QQ466715240, welcome the broad masses of soft wen fan and old Xie Exchange. This article is the old Xie in ADMIN5 original starting first station, reprint please specify: Old Xie Soft article promotion.