Large Data Transformation

Large Data Transformation

Institute of Information Resources Management, Renmin University of China Peng

Large data thinking and technology is impacting the line online under the various industries. However, the boom ultimately needs to confront the key issue of how to translate data into value. So far, the only large data-driven large-scale market, is the online advertising market.

Online advertising provides two core values for the value of large data: One is the set of technology and product architecture for mining data business value, and the other is the corresponding business ecosystem and data trading logic.

Therefore, those who are interested in working in large data-related work, it is necessary to do a serious and comprehensive research on the product and technology architecture of online advertising. This lecture will be based on the application of data in the advertising industry, briefly introduce the relevant product, market and technical framework, and look forward to the major challenges facing the data transaction in the future.

Large Data Transformation