Law firm to give up positioning "tall", the service is facing the challenge of packaging

Professional legal services expensive, so that ordinary people deterred, last year on the line of the Law Cloud Technology (hereinafter referred to as the Law cloud) from the basic legal services into, with the help of the Internet services transparent, standardized. Law Cloud co-founder Meshangrong told South all reporters, as a legal service platform, the integration of High-quality lawyer Resources is the key, the law cloud in addition to the line has 600 24 child life cloud lawyer, offline further to match the customer to more different professional and level of lawyers, to provide personalized services.

Give up positioning "tall"

The predecessor of the law cloud is the IT system of Beijing Pacific Branch law firm, as the director of the Meshangrong in the business process to see the legal services to the development of the possibility: such as the provision of contract text, document modification, consulting legal advice and other basic legal services, do not require face-to-face service, the use of the Internet more convenient, This has been a fairly successful experience in the United States.

More importantly, the market is still in the blank at home. Meshangrong told reporters that now law firms tend to be high-end customers, disdain to provide basic services, even if provided, due to asymmetric information and price is not transparent, many are also according to professional legal services fees, high prices for many small and medium-sized enterprises and individual families "unbearable".

"The starting point of the law cloud is to allow more people to consume legal services." Meshangrong told reporters in the south that the use of the Internet to make basic legal services independent, the price is greatly reduced, and the service process is more transparent--the law cloud will be a lawyer service product, each legal service to the modular dismantling, lawyers in which link to provide customers what kind of service, the whole process on the above are standardized records.

Services are packaged by year

South reporters browse Law cloud platform found that document services can be purchased on a single basis, "Enterprise Services" and "private lawyers" are packaged by the year, and the legal services themselves belong to the occasional low-frequency, how many customers willing to pay? In this respect, Meshangrong said, as long as the price down, customers more needs will be released, think of it, including buying houses, marriage, financial management, inheritance and other aspects of the legal issues, a single buy a house to spend thousands of or even tens of thousands of dollars, and the law cloud development of personal Family Law service package for example, On average a day to spend a dollar, there are problems can always find a lawyer to solve, he believes that this cost-effective has a certain appeal.

At present, the law cloud through online and offline promotion, the individual registered users have reached 100,000, and enterprise users have 10,000. South reporters learned that they plan this year in the user increment, gradually screened out the core members, grading services. When it comes to the end of B and C, Meshangrong says the law Cloud's strategy is "two-legged" parallelism, as he judges that the future of SME and individual legal services will gradually merge: "As personal wealth grows, the legal needs of the middle class increase, and the individual is the owner, Many middle-class Americans will spend a few dollars a month buying legal consumption in their companies, and that is the trend at home. ”

Cooperation with lawyers

Law Cloud Online has more than 600 24-hour cloud lawyer sits on the service means, in addition to the website, but also expanded the mobile client, micro-letter service number and other channels. However, the online legal services can be resolved after all, the fragmented, lightweight legal needs, and for those personalized, professional depth of the legal needs, or to the offline. South reporters learned that when customers need offline contact, the law cloud has a "triage platform" to further their docking appropriate lawyers. Meshangrong told the South reporters, law cloud lawyers base to the line of lawyers according to different professions, regions and levels of classification, which have to import the resources of the tracker system, there are also open to other law firms, the use of cooperation into the model. The total number of lawyers is close to 5,000, and plans for the future are expanded to tens of thousands.

Of course, the amount of light is not enough to form competitiveness, Meshangrong points out, offline lawyers need to pass the law cloud certification, quality of service is their screening threshold, including reference to the customer's service process evaluation, the latter professional evaluation, training and so on. "The integration of lawyer services is the most important ability." Meshangrong said that the internet combined with the law is a composite product, compared to traditional law firms, there are many conflicts in the management model, then how to more integration is still a challenge.