Le Jing: systematization of courses and entertainment of packaging

She focused on IELTS reading 13, is called the Ashes class teacher; she was the new Oriental veteran, left New Oriental last month to start again, "to a more free tomorrow"; recently she assembled four top IELTS masters, packaged and disseminated in a hyper-entertaining fashion, and let the industry marvel that the original training can be so played ... She is Le Jing, a capable, attentive, thoughtful IELTS teacher. Last week in Beijing Olympic Village, Le Jing and more than the net face-to-face, sharing her teaching experience and the future of the vision. "Teaching to have a system, each teacher is like a small galaxy" more knowledge Network: Can you talk about teaching experience? Why do students like you more? Le Jing: IELTS key or proficiency level. The Sword of Cambridge three to sword nine many new teachers themselves did not do one or two times, they hurried to work. In that case, the knowledge system is not complete, the depth of the understanding of the authoritative textbook is not enough. The other is systematization. I think the teaching must be systematic, can be justified, self-contained system, each teacher is like a small galaxy. I have been specializing in IELTS reading, which has extended a number of exclusive content, such as intensive reading methods, grammar learning methods. Multi-Knowledge Network: Proficiency of good understanding, systematization can be expanded to say? Le Jing: Take IELTS As an example, there are 5 students, 6 points, 7 points. Of course there are 3 points and 8 points, but these are very few. 5 points, 6 points and 7 points of the students, should do what kind of questions, learn what kind of content, must do very meticulous cutting. A qualified teacher, not only to know what the students should do difficult questions, but also know what type of students to do the problem, this type of problem is not because of which grammar is not familiar, and then specifically to fill this. is targeted teaching. Multi-Knowledge Network: How do people differentiate? Le Jing: Enter the test first, according to the score into the study group. After the test, we give the student a report similar to the medical chart, such as where the hearing weakness is, the place he can't read, the other is wrong. According to the report, students are given advice on how to do problems and learn. In addition, our teachers will have a rotating talk system, you can learn more about students. Multi-Knowledge Network: Now students are generally more distracted, there is research that the maximum time to focus on the 15 minutes, will not be based on this feature to do some of the course content cutting? Le Jing: Content cannot be cut, but you can add some interesting points when you are distracted, which is why new Oriental requires a small smile for three minutes and a five-minute laugh to lure the user back. But after you get into small classes, you'll find that the demand is not that big. Small class students are embarrassed to wander, attention is very concentrated. What the teacher has to do is to make the course clear, while taking into account the individual needs of each student to know more about the network: Beyond the curriculum, there is no incentive to set up a certain system, or even a phased incentive system? Le Jing: There will be. Our "30 team" will be 30 students divided into two battalions, each with a battalion commander, to do some of the flags, competitions and other things. "Dozen chicken Blood" Things must be done, but the details have to be finalized. "The core is academic But the packaging method must be entertaining "more knowledge Network: Teaching IELTS teacher A lot, how can you teach their own characteristics?" Le Jing: On the basis of proficiency, to have their own unique content. A lot of teachers, then you need an exclusive curriculum system, look outside is a noun, or a gimmick, it is like advertising language. The most important thing in the education industry is the person, the teacher. In particular, small and medium-sized enterprises need a better teacher effect, need packaging. I advocate the overall entertainment of training, the core is academic, but the packaging must be entertainment. The famous teacher packaged as a star, similar to a performing arts company, under the big stars there are many small stars. Teachers only need to concentrate on teaching, packaging and other things to the organization to do. Unfortunately, the domestic institutions in this area are still relatively extensive, there is no real better. Multi-Knowledge Network: Foreign or Hong Kong and Taiwan have no reference to the case? Le Jing: Modern Education in Hong Kong, they are now similar to the model, the teacher caused by the same God. Teachers also have a decent income-the top teachers are about 10 million Hong Kong dollars a year. Multi-Knowledge Network: This and South Korea's megastudy a bit like, they are also building teachers, good teacher income is very high. The domestic environment, the agency may worry that the packaging teacher spent a lot of resources, once he left what to do? Le Jing: It does have this problem, so the model of modern education is worth probing into: Why are the influential teachers still able to coexist with institutions? If it is in the country, it may have flown alone. Large organizations do not have the motivation to do this, so it may be better for small and medium-sized organizations to try. Multi-Net: In fact, you are now the role of the teacher's total agent. Le Jing: To be more accurate, the convener, with my power, brought us together to do something together. Multi-Knowledge Network: Teachers in micro-blog fans a lot, in fact, this and the star's fan economics a bit similar, have you ever thought how to convert fans to students? Le Jing: In the five of us, Ma Xu Jun is studying new media, and a lot of ideas come out of him, including how we mix our fans together. You say the fans converted to students, in fact, is the conversion rate of the problem, including how to wire traffic to the line, this is a trial and error process, we are groping. "Catch the last bus in the online education, or never have a chance." Multi-Knowledge Network: "IELTS Five" now the marketing way is actually quite entertaining, how about enrollment? Le Jing: The first issue of 30 people quickly filled, summer vacation altogether four classes. We several do this thing, absolutely is a pat head, for fun, also examine our ability, see this idea can popularize. Multi-Knowledge Network: You several teachers are also in YY lectures, how to see the online platform? Le Jing: Online is to be cheap, with low prices to attract ordinary users; Offine is for high-end, provide custom service. For example, Le ya Xue, the basic target is a period of 2 to 30,000 yuan crowd. Facing the crowd is different, the approach is naturally different. Some teachers do not dare to touch the line, in fact, their academic self-confidence. Someone told me, YY will be pirated, I saidIt's OK, there will be more people know me; some people say that your course will be repeated, I said I can speak yy for more than two years, the content is not repeated. I think 2013 is the last bus for online education, I have to catch the bus, or there will never be a chance. Multi-Knowledge Network: This is one of the reasons to leave the new Oriental? Le Jing: 13 with a man, it's not a breakup, it's a divorce. I personally feel that the time has come, and left, of course, there are many reasons. I dedicate my youth to the new Oriental, but no matter which aspect, I also have the growth. Multi-Knowledge Net: "IELTS Five" after, what is the next plan? Le Jing: I'll turn it into a high-end club, like a yoga clubhouse, not a training agency. Some say he wants to be a Ferrari in training, Ferrari everyone love, but I want to do the training of Hayao Miyazaki, one thing to do for many years, a little bit, like Japan's "professional spirit." I do not seek to do the biggest, but I hope that le ya Xue can be made the most unique IELTS VIP. Multi-Net: I am more interested in the concept of the club, how to operate the specific? Le Jing: Including the management of student files, tracking the whereabouts of students, regular organization activities, etc., to form a small IELTS network.