Less than 2000 yuan to travel to Korea

Commercial newspaper reporter Tanya Intern Chengli

"Double 11" after the successes, Taobao Group buy platform "Poly cost-effective" and ushered in "12 3" promotional day. Newspaper reporter yesterday learned that the current network has been hanging out with an average of 50 percent tickets and route products for the promotion of preheating. And Ctrip, art Dragon is "do not", not for "12 3" give the relevant concessions. Industry Analysis, three OTA (online tourism) Enterprises settled Taobao first face when the attitude of the hot and cold uneven, can be seen in the tourism industry through the promotion of the strategy, there is "wait and see" mood.

Less than 2000 yuan to travel to Korea

What are the benefits for consumers in two days? Yesterday, commercial newspaper reporter in the same way net cat shop found, at present, there are two major "explosion" products hang out in advance: One is the Heilongjiang Asian Cloth Force ski products, 27 percent of the promotional price, just 55 yuan; another is from Shanghai to Jeju Island, South Korea 4th Tour products, including round-trip ticket, Jeju Island Four-flower Hotel 3 nights stay and full 7 meals, just 1548 yuan, compared to the original price is 43 percent.

The reporter learned that the art of the Dragon from August this year took the lead in Taobao "open Shop", Ctrip and the same network follow up. This time, with Cheng Cat store shelves in the domestic and large cities hotel Group purchase products, the price than the retail price and hotel official website prices have a substantial discount. For example, Chongqing commercial center around a fast hotel big bed room, the retail price of 258 yuan, Ctrip purchase price 126 yuan.

and the main online hotel distribution of art dragon, Taobao shop home also gave a large number of limited-limit special 23451.html "> Hotel products, such as a hotel in Guangzhou, the original price of 790 Yuan luxury room, ex-gratia price only 198 yuan."

The same way net Buy or play "solo"

"This time we come up with more than 100 best-selling products, averaging down to 50 percent of the original price." "With the network CEO Wu Zhixiang yesterday in the phone told the newspaper reporter, with the network to seize the" 12 3 "promotional opportunities, and Taobao user interaction, through Low-cost products to attract customers. "We want to" 12 3 "to create the tourism industry" double 11 ". "Wu Zhixiang is confident of a two-day promotional campaign.

Prior to this, Taobao travel in the media interview has confirmed that Ctrip, Art dragon, the same way net three parties are discussing with Taobao to participate in "12 3" related matters.

However, the newspaper reporter yesterday in Ctrip, Art Dragon Cat shop to see the activities of the promotional language, but no targeted promotional. "There is no activity dedicated to this promotion. "Ctrip PR related people told reporters yesterday, the existing discount is Ctrip October into the Taobao platform after the existing discount."

Ctrip Public Relations People also said, now settled Taobao is only the primary stage, so in the face of this promotion is relatively "low-key", but also hope that through cooperation to develop sales channels, "like this large-scale promotional, Ctrip will be willing to put on their own online platform." The person said.

Competition has tended to be alienated

For with Cheng this high-profile join "12 3" promotional, Ctrip public relations people said "welcome them to do this kind of attempt", "to the degree of dependence on the channel, with the network more willing to try." ”

Wu Zhixiang, however, that this is actually the company has been taking the inevitable action of differentiation strategy, "we are mainly to seize the leading position of the leisure tourism market, and business travel, indeed can not and Ctrip, Art Dragon competition."

Ctrip, including Ctrip, the company is trying to diversify out of the strategy, "and community portals and other large platform cooperation will be a big trend, not only Ctrip in Taobao, in many areas have cooperation." For consumers, booking online travel products is also more convenient, through the usual social networking sites can also understand the real-time travel information.

In addition to broadening promotional channels, OTA enterprises have not loosened the purchase of products. Newspaper reporter yesterday from Ctrip learned that they have with Marriott, June Sonovo, the Hong Kong-China travel dimension, such as the top Ten high star group reached cooperation, consumers can not only book these hotels online, but also enjoy the late check-out, Express check-in, free network, such as "Green channel" service.

News depth

Promotion is difficult to change the market pattern

The same way network CEO Wu Zhixiang yesterday, for OTA Enterprises, Taobao, Tencent and Suning easy to buy, such as E-commerce platform is the flow of the entrance, are the future access to the "resources." Second, under the same preferential terms, OTA enterprises also have small and medium sellers do not have the services and flexible pricing strategy, so the arrival of the platform will become OTA enterprises to small "cost" to seize the market share of a shortcut.

Ctrip Senior Vice President Mr. Yesterday also told the business newspaper reporter, currently ctrip online booking includes network and wireless accounted for nearly 60%, will continue to increase the proportion of on-line booking. In addition, in the way of acquiring customers, Ctrip will also transfer to the line to reduce customer access costs.

In this regard, Iris Consulting online Tourism analyst Wang Kingston Analysis said that the online tourism market core agents have settled Taobao travel platform, in addition to the fierce market share, in fact, the importance of Taobao travel, such as large user coverage and high quality electrical business traffic.

According to the information published in the three quarter, the hotel revenue as a reference, the current overall market share of online tourism accounted for more than Ctrip 42%, Yi Long 15%, with the network 5.9%, Mango 3.89%. Industry insiders believe that the same Cheng the promotion of its users to increase their visibility, but will not change the current market pattern.