Let the old customer again the method of consumption, glasses shop Example!

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

It seems that writing long log is not good, you look at the laborious, I write also laborious.

Someone said yesterday that I was too messy.

I think it really is, I want to change.

Yesterday I mentioned a little concept of lock pin in the diary.

Yesterday I talked about a small example of everyone living around the example.

Mobile to send you a value of 5,000 pieces of mobile phone, but you have to spend at least 5000 yuan a year, so he gave you the phone, because they are looking for your long-term consumption. This is the lock pin. The simple concept is that a purchase decision allows you to spend more than once.

I think I will give you more sharing some practical marketing methods, otherwise, people look at my life diary also have no use.

Today to tell you how to let your old customers back to become your customers, to achieve another purchase.

I give you the story of the example, so that everyone easier to understand, saying theory, 8630.html ">" Sometimes I do not understand.

Get the glasses store to analyze.

A glasses shop, business is not good, then how to do?

I give you step-by-step to use the marketing of old customers method to do a plan.

The glasses shop must have its own clients, the people who bought glasses in the shop before. So how do you get these old customers to buy again?

First, one condition needs to be met.

We start from scratch.

Take a customer who just entered the shop to do the case.

One of the first people in your shop who just bought glasses, how do we make sure that she can continue to buy it later?

We need to get the contact form of this new customer.

The most useful contact is the telephone number.

Let him leave his phone number when the customer pays.

How to stay?

You can ask her to fill out a list of customer information, and think about it, like birthday greetings or text messages.

Let her fill in a few messages:

First, name. This allows us to know what our customer surname is.

The second, the telephone, is very important, let them again consumption depends on this.

Third, birthday, this is also very useful.

Fourth, with glasses time.

Just fill it out.

This customer, has now become a customer in you, even if it is an old customer, how can they be able to spend the next time again?

It depends on the phone number of these clients.

Go and buy a new phone card and put the phone number of these old customers in a group.

And then started texting, what?

This shows the role of the birthdays and glasses dates in that list. First, find the table that your customers filled out, the birthday to the old customers listed, send text messages, you can send this, your birthday, our shop will provide you with free cleaning lenses once, and we shop in your birthday time will be for you to carry out unprecedented concessions and discounts.

Every day you can look at that watch, see if there is a birthday, there is a hair this, so they may come to your shop to see. This is not the main one.

There is another way to put all the mirror date of more than three months of users out, text messages to them, to show them that glasses need to be replaced, so as to effectively prevent the increase in degrees. This is still someone to change their glasses.

Above two methods all belong to the special crowd, is the birthday and the mirror time arrives three months, these two methods must be in another method premise to try, because you very suddenly send a message to others, said that I want to sell you the product, unnatural.

This most important step is, every holiday, send a message without any business messages, SMS, and finally add your store name, so others know who sent, you add your name, others will know, Oh! The original is the glasses shop hair.

The advantage of doing this is to give someone a deep impression there is such an optical shop in the holiday often send me greetings, then they will remember you, need to change their glasses, and their colleagues, friends need glasses, they will naturally recommend you, because they are familiar with you.

There is, in the future, you give him a day of sympathy information and free cleaning glasses information, as well as promotional information is not so abrupt. It's natural.

The idea is to get the customer's contact information and make them buy it again.

This is just a way of the glasses shop, not different from the same industry planning.