Let the search engine algorithm update hell

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As an English website promoter, we are constantly trying to keep up with the changeable search engine algorithm update.

It has become a tradition for English web site promoter to constantly update their knowledge system in order to create value continuously. Before Baidu announced the renewal of Green Luo, spark program, Google Panda Update and Penguin Update, many friends helplessly watching their own site fall, but do nothing. This time if want to pass some kind of optimization method, all of a sudden turn the tide, obviously is impossible. Over the years, overseas promotion methods include catalogue submissions, article marketing, blogs, and social media campaigns, all with their strengths and will continue to play a role for a long time. But the new situation also requires new changes, since the search engine and the internet to make a living, we have to adapt to change, to correct outdated old promotional strategies, especially to gradually give up some of the previous seems to be the truth of things. It is painful, but it is necessary.

We should think about a problem: if foreign trade companies rely solely on search engine rankings, then every update will be injured. Such a scary day, is not an English website promoter can not bear the weight of life it?

The truth is, you don't need to be so passive. It doesn't have to be a tree with the search engine algorithm to update the rickety wall grass. You just have to do a little--ignore search engine updates. Sounds strange, doesn't it? In fact, the essence of the problem is: Search engine is not equal to the Internet.

Just now I mentioned, do not ignore the algorithm update, not that you have been out of the search engine. You know, things are always the negation of the negative twists and turns, sooner or later, the pendulum will shake to your side, the search engine will be back to your site, because you provide valuable content, good rankings will slowly return to your side. Let's imagine a world without search engines, don't we have to do business? Aren't we going to promote our business? "I think that without Google, you might be more focused on perfecting your business model and finding a stronger marketing approach," said Jennifer Lecoche, an overseas network promotion expert. This means that search engines are used to help you improve your business, not your business risk. ”

More attention to site content, site updates, user experience, thereby increasing user stickiness, enhance brand awareness, encourage visitors to interact, improve conversion rate, these are real site assets. A ranking of one or the other, in fact, is only a small part of the success. One is this, one is the end, the other is the weight of the light, I believe that most English website promotion staff have clear people. Ranking is a KPI, but is definitely not the most important KPI. Because the site traffic has a variety of ways to get, even keyword ads can bring a lot of quality clicks, can not rely solely on search engine rankings, good rankings is only a by-product.

Foreign Jennifer Lecoche did an experiment to see the complete rejection of search engines, whether through the network to successfully sell. The conclusion is very encouraging: in the absence of search engines, small businesses can better focus on the business itself, and effectively use the Internet to make money. In this experiment: Jennifer's business model is to sell Japanese bento via the Internet, a simple business model with a lot of competition and many similar companies on search engines. First Jennifer set up a Wordprss blog. Then she did something that all the search optimizer tongue-tied-shielding spiders like Google and Bing, and, yes, closed all the spiders.

Let the domestic many seoer view, this is crazy. But Jennifer does not think so, she has a clear business philosophy, the idea is "do not do one-time, make a fortune to run things." Jennifer feels that many people in the office community like to eat Japanese bento, a product they like and are willing to pay for, and she offers quality Japanese bento, but not the cheapest product. So Jennifer's blog is very concise, and she encourages clients to participate in the discussion on the blog to make the site appear to be somewhat updated. She went to the community to participate in the discussion, she was very cautious in the community to provide links to her website, to attract other people through the social media to her shop, although some communities do not welcome this, but enough humility and caution, so that her small station access volume gradually become larger.

Jennifer is not satisfied with this, she soon found that a single product sales, is unable to retain users, must find something to increase the stickiness of the user. She expanded the content of her blog to provide a convenient way to make her blog, exquisite pictures and other valuable dietary information. Her website content began to value, more people focused on her station, and then focused on the services she offered. When she was in the community to do soft text ads, even if someone pointed out that this is advertising, immediately a lot of friends spontaneously ran out to maintain her, we automatically help her publicity, all this shows that the user loyalty has reached a very high level.

So how long has Jennifer been doing this business?———— six years, six years, and still doing it? In the 2007, Jennifer used Flikr, and LiveJournal to improve her business. As Titter and Facebook emerged, she followed suit, setting up her own marketing network. Therefore, content marketing is powerful and effective, even if there is no outside the chain search engine rankings, as can make money through the network.

So focus on your business and the community of people involved, not the rankings and links, and you will succeed. Your circle is the condition of your success, not a simple keyword ranking. The content marketing we are talking about today is not really a new concept. From the historical BBS, to the blog, to SNS, to micro-blog, to micro-letter has provided the position of content marketing. When you daily bitter hair outside the chain, to see the number of times, has been gradually deviated from the business of the original intention? Deviate from the core idea of providing value to the user. You have to focus on people--living and thoughtful people, not simple rankings and chains.

Finally summed up: ranking is not equal to profit, the customer is equal to profit. Through the quality of content and interaction to attract users, create performance. Let all algorithms update to hell with it. This article starts in billion push promotion http://www.tuiguang123.com, welcome reprint. If you can keep the link, knock Sheton first.