Light Blog How to find the development of the spring

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If the blog industry encounters a cold winter, in the development of bottlenecks, then the light blog can be said to be in this environment of the transformation, compared to the traditional blog form, to dot dot net led by the domestic light blog camp to abandon the traditional blog information overload, transmission efficiency is low, information update slow and other shortcomings, Turn to more social information interaction, but it backfired, in foreign light blog done well under the premise of the domestic light blog Camp is sad sound everywhere, or even a career change. I think that in addition to micro-credit, micro-Bo and other social products more focused on impact, some objective factors and industry environment is worth thinking about.

Can never establish a sustainable marketing attribute

In this also only dot dot network for example, because I just started to contact light blog is starting from the point of view, register a username, and then can have two domain name, and change the template at will, Dot network at that time to my impression quite good. But after a period of operation, I found that dot net actually more suitable teahouse-like friends chat, that is, this area is more suitable for entertainment, but not suitable for marketing. Throughout the network blog layout, most of the pictures as clues to the series, bloggers can write a simple text in the picture, but the text put the Buddha in the dot dot network of importance, the counter Point Network popular blog ranking, but also most of the photography, food, music and other small groups, for a wide range of people's attractiveness is not enough. The longer you do it, the more it feels like the gorgeous blog interface is actually quite confusing, especially when it comes to product marketing, it's not the focus, it's the reason I give up, maybe it's just an entertainment zone.

Pay attention to the value of information, but forget the existence of business

Dot Dot network is slow to break through the obstacles to development, to become a successful light blog transformation of the representative, largely because of operational deviations. Because the Light blog team has abandoned the traditional blog in the information overload, increased information streamlining, improve the quality of information, but the high quality of information means that information will have a very small number of friends in the cluster. In other words, light blogs about photography, painting and even art are not enough to attract more grassroots, light blog operations team should understand that any one product to be in the early recognition of the market, it is necessary to firmly attract low-end users, the first to obtain attention in the search for high-end, this is the development of wisdom under the Chinese market. Obviously, the dot net ignores the existence of the business, without the support of the grassroots users, without the guarantee of the user base, will certainly not win the favor of marketers, and no one to help you hype, your products should be how prosperous? As a grid blogger says, although the name of the gun is not very good, But it does give a chance to the development of the MO, isn't it?

Don't socialize for social purposes.

This remark may have been somewhat, but it is true. Now a lot of friends do products are social and social, at least in the hair styling webmaster here, social is not the touchstone of all industries. Look at the site today Dot network layout, is obviously increased the proportion of social elements, in addition to pictures and other intuitive impression plus deep-seated, point also in the visitors and bloggers set up a bridge between the communication, you can subscribe to, can letters, dot dot net use also borrow Force mobile internet, It is hoped that the development of social road can be realized through independent app. But the light blog does not forget its own development attributes, Dot network, such as light blog is a commitment to high value information transmission carrier, this carrier do not care about the frequency of information updates, do not care about the objectivity of information, but should be concerned about the support of information for users, whether the benefit of the light blog should understand the focus. Since it is not a social product, why do you want to do sibuxiang? To deepen their own product characteristics, highlighting the attributes of information, the real need to meet the group, it is better than social and social reform is more sensible?

A period of time ago Yahoo 1.1 billion U.S. dollars bought Tumblr, is a good news for the light blog industry, if the domestic light blog industry can timely recognize the limitations of development, timely correction, the future opportunities are still many. Article author: For the hair, Links: http://www.faxinglu.com hair Styling, reproduced please indicate the source, thank you.