Liuyu contains: How to judge the promotion effect of enterprise website

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Gradually become the mainstream media in the Internet, enterprises have recognized the importance of network promotion, but the effectiveness of the network to promote the measurement is still confused: our enterprises in the network to promote, how can you see the effect? The promotion of Liuyu, including the evaluation of the effectiveness of corporate network should be judged mainly from the following aspects:

First, search engine brand

The search engine brand, in short, is the information that the search engine searches for the company or product name. Think from the customer's point of view. When our customers in the production of cooperation with us, the first will understand the strength and qualifications of our company. Search the company and product names through search engines to see how the online response is the most straightforward approach. So we must do a good job search engine brand. Let customers pay attention to us when we can understand the vivid image of our business, a wide range of corporate information, and product selling points and so on. We must learn to create a good reputation for ourselves.

The development of network marketing is not only the development of network communication technology. More importantly, the principle of marketing in the network flexible application. In the era of attention economy, netizens generally have aesthetic fatigue. In the past AdSense simply do the flow of the promotion method has been difficult to attract attention to the product. Therefore, in the process of doing enterprise network promotion, the most important thing is to use differentiated marketing methods. Reflects the unique value of the brand, ultimately determines the success or failure of network promotion.

Second, marketing-oriented enterprise website

With the development of network economy. Many enterprises have realized that. Owning an enterprise website is not equal to entering the door of electronic commerce. It's the first step on the long road of internet marketing. Liuyu include many do Baidu bid to promote the corporate website. After the point of the site to give people the overall feeling is very poor, including the page style and functional plate design, let people see the first eye immediately lost the impulse to look at the second eye. Use industry terminology to describe is the website is not sticky, can not keep customers. Such a website. Even if you get a high exposure rate, you can only negatively affect your brand image. And not to promote the role of sales. Contrary to the purpose of Internet marketing.

How do we measure the quality of an enterprise's Web site? The user's response is most convincing. Through the professional flow access system, we can further understand the corporate website of some detailed access information, such as the overall page views, the current online access, the total number of visits to the site. If the access data is accurate, then the network promotion effect of the enterprise website can be measured by the amount of traffic. But visitors do not necessarily immediately buy or use the company's products or services, the key to see whether the visitor is the potential customers of the enterprise. With the improvement of the overall quality of netizens. The technical barriers in internet marketing have been getting lower. So we must do a good job of their own content, and then to show others.

Third, corporate brand network exposure rate

The combination of the Internet and the real world has become more and more close. Simply using "virtual society" to describe the network is not enough to highlight the importance of the network. "The price of Smoke Director" Lok Ma, Wang Old Ji successful community marketing. Has caught the Netizen's eyeball, causes the widespread attention, has the sufficient exposure rate, finally only then has the influence event outcome the function. As a corporate publicity. is the same. The former webmaster and many internet investment enterprises for the flow of concern, but also this reason. The personalized demand of the network is more obvious, besides the navigation guidance function of the search engine. Senior Internet users also have their own specialized communities. Whether enterprises can seize the opportunity, in many people's community to seize the eyes of potential customers, is also the success of network promotion is one of the criteria.

Successful network promotion will allow a large number of netizens inadvertently found and noticed the corporate brand and information, but there is no aversion to advertising. China-Yee Promotion advocated: with careful planning and creativity to put your brand concept into the hearts of netizens, technical means is only the implementation of tools. We should not be too obsessed with the tools, but lose the original more important cultural soul power. Only in this way, can be in the network promotion road farther and farther. To enable the network to promote the enterprise to bring more real value.

For the role of network promotion and effect of the current stage is still difficult to all the explicit data to express. It is more difficult to directly with the company's sales and profits linked, because the successful enterprise marketing into a number of links. Network promotion is only part of it. The service quality of the salesman, the construction of the Enterprise Marketing organization decides the success or failure of the marketing activity more. But we can use the straightforward senses to judge the effect of corporate network promotion or bad.

Liuyu including that the Enterprise network Marketing promotion can be positive and healthy development. More depends on our network to promote the organization itself can improve the quality, not only for the immediate interests, do one-time. But the current market environment is a variety of network promotion agencies. CCTV reported that the network PR industry described as "network Navy", "Network Triad"! Enterprise marketing needs innovative means. and positive PR activities. China-Yee Promotion is committed to positive and positive network PR promotion activities. Also hope that our industry system can be more sound, the relevant laws more perfect.

Liuyu include wish our customers friends: In this new era of network marketing, have an excellent corporate web site, not only to have a beautiful page, user-friendly functions, but also should do a good job of corporate website network promotion, so that everyone can further understand the enterprise's products or services, Let enterprise Web site in the vast network stand out.

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