Liuyu include: How to promote the establishment of corporate brand through the network

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Do you have the same identity as Yu: Marketing era of market competition is in the brand competition?

Major enterprises gradually attach importance to the development of the company's brand, because the brand gradually into the ordinary people's lives-buy sportswear, to Adidas, Nike, buy cosmetics, to Olay, Wan Mei, buy Cola, want Pepsi, delicious, even buy meat, all want gold gong, double sinks. Brand has been everywhere, however, Chinese enterprises, especially small and medium-sized enterprises, to build their own brand has been very difficult, it is even more difficult to create a corporate brand. For corporate brands, not only under the cable brand, but also more and more important network brands. For small and medium-sized enterprises with limited financial strength. Invest a huge amount of advertising money, take the traditional TV newspaper channels, establish a brand is not very realistic things, but the use of network characteristics, through low-cost and efficient network transmission, to take the lead in the network to establish their own brand awareness is a practical means, and many "pioneers" has tasted the sweetness.

The advent of the network era, will undoubtedly bring more business opportunities. However, it also brings a lot of confusion-the internet can promote corporate brand? How do we use the Internet to build a corporate brand? How to promote the Internet after the establishment of corporate brand? And how to maintain it? Below, Liuyu contains a brief introduction on how to build a corporate brand in the network:

First, the establishment of the enterprise's own brand theory system. In the process of promotion, Liuyu is found, for many small and medium enterprises, especially in manufacturing-oriented enterprises, without their own brand theory system, without their own corporate culture. Business owners simply think that a registered trademark is equal to the brand of the enterprise. Peacetime business activities are mainly production and sales-oriented, lack of their own advantages of the excavation, and product selling points, advantages of the summary. The same is true of many commercial agents. In the modern market competition, the product homogeneity is unusually serious, plainly, things are the same, in the final analysis is the brand competition, word-of-mouth and credibility of the competition. If you are not aware of this, then when others have to do their own brand, then your own business path has come to the end, lost the development of space, not to extract to do strong and big.

Second, the enterprise website is the base of the network promotion. No matter how powerful the soul, also need the support of the carrier. So as to exert greater power. The current network environment. While the state has tightened some of the necessary regulation, it is generally free and open. Have a completely own enterprise website, for want to establish network brand enterprise, it is necessary to do the first step. This is your base and base. Although now there are many integrated business exchange platform. But to the enterprise network promotion user, must understand is: The good platform also is the template pattern carving out the thing. There are always certain limitations. Difficult to meet the personalized needs of enterprises. For the unique corporate culture performance. There will be a lot of bondage. Only in their own one mu of three points on the ground, can be free to play, better performance of their advantages.

Third, the network promotion is not a simple posting propaganda. The concept of "navy" has made many enterprises misunderstand the network promotion. Think that doing network promotion is a summary of several advertising articles, widely published to the forum to gather popular places, corporate brand is established. There is the idea of doing network promotion is to do keyword ranking optimization and so on, in fact, these are the specific means of network promotion, but too much to seize a way to put it, it is inevitable that the network to promote into a misunderstanding. And in the end it often backfired. The environment of the Internet is open and free. So it is inevitable to breed some rubbish information. For these users and netizens have been very disgusted. If we do not sum up refining, and continue to the enterprise information into spam advertising issued, not only the publicity effect. But it has a negative impact. Liuyu often see a mass of software publicity themselves said. Can let your business information overnight across the network. For this, Yu contains no doubt, but Liuyu contain to say is, let valuable, and users loved the enterprise information coverage of the entire network, this is not a few machines a software can do, nor stragglers "Navy" team can be completed. Enterprises do network promotion, do not "deceive". One of the principles that we have to uphold is that you don't want to be seen as something you don't want to be interested in.

China-Yee to promote the confusion of enterprises, the introduction of corporate network brand building/maintenance, from the construction of corporate brand, promote the brand to maintain the brand, the implementation of "Filipino domestic" style all-round planning and implementation. For enterprises, to create a good network brand, not a single forum water paste, bulk mail, question and answer promotion, can solve the problem. Enterprise culture and the essence of the brand, the need for careful planning and integration, comprehensive professional performance, in order to obtain customer recognition. In the promotion of enterprises tailored brand Promotion program, integrated a variety of promotional methods, the use of the highest cost-effective promotion portfolio, so that corporate brands in the network can be a prominent figure.

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