Liuyu include: How to promote the network in the apparel industry

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In these years the rapid development of the network era, many traditional enterprises in the network to promote the tide to taste their own sweetness, but also to promote the network into a part of the industry in the enterprise marketing plays. Clothing industry has been from the traditional marketing development gradually over to the network sales of a new era. 2009 China Apparel brand and apparel Network purchase survey report: Nearly 60% of online shopping consumers bought clothing on the internet, clothing accounted for the total amount of net purchase about One-fourth. Taobao clothing sales of more than 100 million per day. Behind this figure, I believe that more clothing industry operators to ponder. In such an economic environment, the clothing industry how to carry out successful and effective network promotion. Today Liuyu is included here to share with you.

First of all, to give themselves a precise positioning, how many Chinese clothing? What kind of clothes do you have? What kind of a memory symbol? For example, seven wolves typical business men. Li Ning Sports casual wear. This is the location of these big brands, will be we have a profound memory. This is an age of individuality. We want to give consumer groups a location standard memory point. In fact, the biggest difference between network promotion and traditional advertising is that it will give the product or brand a culture, this culture is the Netizen likes and needs, is feedback back to the market information. Instead of the old-style ads keep telling their own good. This culture can also be flawed, but it is real and makes the public more believable. For example, a big brand of clothing openly played on the internet, "I am afraid of washing" this more prominent its brand noble. Believe that consumers will be more willing to understand and accept the brand.

Second, pay attention to the details, many shops or some clothing enterprises to do the network promotion when the general direction of work done very well, but a lot of details of the problem is poor. People who buy clothes on the internet know that perhaps the most inconvenient is online shopping, experience is poor, especially in the clothing category, can not try to wear. This requires the business in the promotion of the details to pay attention to. such as the size of the specification, the ratio, at the same time in the performance, material aspects to be introduced in detail. Especially with the more research, the two years of the popularity of the Hundred, is to illustrate this point. Online consumption of people pay more attention to visual effects, and then there is the picture to be true, clean, not too fancy. Do not make a picture that is far away, or the scene is very bad, and clothing does not mix. The former will mislead consumers, who will make consumers less likely to buy. My clients petty white-collar wardrobe show is selling South Korean women's clothing, are authentic, but also manufacturers direct supply, price and quality are very favorable. The costumes including the model show are close-shot and far-shot. They're real shots. The whole is very good, is sometimes in the details will be overlooked, clothes sometimes there will be a lot of wrinkles. There are some dirty scenes in the background wall. But later accepted the proposal of Yu-containing, now the network promotion effect is very good. Has a large number of fixed online consumers.

The last is to be targeted. Usually people who consume online are usually between 20--40 years old. They are also in the mainstream consumer groups online. Then understand their psychology and where they often stay online. There are a lot of clothing network promotion, is overwhelming, no targeted, this waste of human resources will also call the public's annoyance. In fact, often go to some fashion, life, relatively connected to the local publicity on it. Finding the right place, finding the right crowd, is more effective than a broader campaign. At the same time as the apparel industry network promotion, must do two beautiful personalized blog. Now the popularity of the blog can be said to be known, in their own blog, you can freely play, whether it is to pass pictures, hair articles, are relatively more free than to go to the forum and other places, after all, is a microcosm of their own? Get some fun anecdotes about fashion, entertainment and fun, and focus on the current hot issues. These will let the blog to be paid attention to, every day someone to see, time long will naturally attract to become their own consumers. Buying a try is not difficult for someone who likes your blog.

The above Liuyu contain these points in the clothing network promotion may everybody knows, but does not necessarily do well. It is a necessary process to popularize the clothing network to learn more and sum up experience. After all, the apparel industry network promotion just walked a few years, found with the characteristics of change, to highlight their personality, adapt to the current clothing network marketing environment. This will become effective, successful clothing network promotion.