Liuyu include: Media integration open up a new chapter of network promotion

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The Internet, for small and medium-sized enterprises. is full of infinite temptation, but it seems very strange. E-commerce, network marketing, shouting for more than 10 years, but how many enterprises from the Internet to get real benefits? The network company cohabitation, the Internet shun overnight change, Baidu Phoenix Nest instead of bidding rankings, but still did not get the real recognition of netizens. Baidu crackdown has optimized traces of the site, Seoers Panic, network Marketing in the end where to go? Recently many customers are asking me the same question: Yu contains how not only do network promotion? How China film and television together to do? In fact, today Yu contains to talk about is a media integration of resources. Enterprise marketing needs to pay attention to the actual combat, we are in order to promote sales, not for the promotion and to deliberately promote. No matter black cat, White cat, catch the mouse is a good cat! I think that if an enterprise wants to develop rapidly, he must not walk on a single leg. All available resources should be utilized to the maximum extent possible. We used to make horizontal comparisons between internet companies and who would be more powerful? But if we combine film and television advertising and network promotion to do, what kind of effect will be received? On this basis, network promotion can play how much role? We mainly from the three point of simple analysis:

1, save the publicity costs and get more opportunities for fair competition.

Compared with film and television advertising and newspapers and magazines, the cost of network promotion is undoubtedly very low. Do one months of network promotion costs, is equivalent to do a full edition of newspaper advertising costs. The newspaper is out of date, so few people read it. But the information on the network can exist for a long time. And can break through the limitations of the newspaper layout, the network of the Enterprise's information in a comprehensive and meticulous display. For netizens to browse at any time. This undoubtedly increases the enterprise's exposure rate, which brings more fair competition opportunities for enterprises.

2, expand the propaganda channel, change the enterprise marketing mode.

The value of the network as a new media has been widely recognized. Reasonable network promotion not only can enlarge the original propaganda channel, the most important is to change and optimize the original marketing mode of the enterprise. In the current market environment, supply is often greater than demand, many businesses are in the fierce competition for limited customers. Traditional marketing relies on a rigorous layer of channels, supporting a large number of human and promotional inputs to compete for the market, not only time-consuming, laborious and costly. In the network era, through the network promotion, we can obtain direct and customer face-to-face process. Mature network Promotion system can effectively reduce the middleman link. Bring the enterprise more profit space.

3, to provide differentiated services to enhance the competitiveness of enterprises.

Traditional media is a strong marketing, publicity of the active side in the enterprise, deliberately let customers in the shortest time to know you, but often difficult to really go into the hearts of customers, but the coverage of the characteristics of the big decision is still the most mainstream of the current way of advertising. and network marketing is a kind of soft marketing, it is relying on its own information to attract customers, is a pull-type rather than push-type marketing. Network Marketing interactive characteristics can enable customers to their own desires and needs can be communicated to the enterprise immediately through the Internet. and enterprises can immediately for customers need to develop or modify products, prices and sales programs, through communication to reach a full understanding. So as to better meet the individual needs of customers. The combination of the two methods can increase coverage, and provide personalized services to enhance the competitiveness of enterprises. This set of "combination boxing" is believed to be very powerful.

Through the above three points of introduction, I believe that we can promote the network to what the enterprise can bring what harvest should have a general understanding of it. Liuyu contains the main energy or focus on the field of network promotion, will be in the future for us to explain more network promotion aspects of the actual combat skills. Hope that we can really through the exchange of the network to implement, to make greater value. Hope to be able to work together with China-Yee, achieve a total win!

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