Local Products industry website Promotion Program sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid development of E-commerce in recent years, all walks of life have joined, which is one of the most obvious products industry, Baidu, "native" keywords, continuous shopping mall and the introduction of the Web site ads eye, the local products industry using line of the combination of C2B2C brand new business model, relying on the chain to join the , so that the processing of native products to achieve commercialization and standardization, more suitable for e-commerce. With the in-depth development of e-commerce, gifted products to the national market potential is enormous. Shang Cloud Platform To summarize the market situation to make the following promotion plan

I. Promotion PURPOSE

1, enhance the corporate brand in the network influence and visibility

2, enhance the site in Guangxi and the national scope of information coverage

3, let the customer find the company brand products in the Internet

4, enhance the product on the network sales degree

II. Market Analysis

The above data for the 2011 network Environment Marketing model, in which Taobao analysis 53.3% of the overall market share analysis specialty Industry data:

Taobao C store up to June 2012 has a specialty Class C shop 77,443

Taobao Mall as of June 2012 owned specialty flagship store merchandise 59,682 pieces

Baidu Search engine Data:

Search index: On average more than 200, visible market share of the big

Although the current characteristics of native products have ushered in the upsurge of the industry, but the current development of domestic products industry there are still a considerable number of problems, there are quite a number of characteristics of the product has not been developed or not as normal circulation links, while the overall lack of brand awareness, information closed, resources scattered, Therefore, the development of a set of promotional programs is a native products industry want to develop in E-commerce platform is an essential link.

Iii. Target Market

Crowd：

(1) The elderly (the elderly to the native products of the feelings are not to be seen, usually the elderly will be sickly, and Myanmar life became their greatest pleasure, as well as some native products such as Puerarin powder will have a certain effect on the elderly)

(2) Young people (young people also have a market for native products, gifts, their own use)

Role：

(1) Gift giving

(2) Treatment

(3) Edible

Iv. Promotion Methods

1. Microblogging platform

Daily time more new products related information, 1-3, and micro-bo direction to be unified planning, only to do native products of the information release

Daily release of information regularly @10:00 more than people, expand visibility

Add friends, pay attention, participate in micro-group topic discussion, attract more fans

Activities released monthly according to market situation

2, Offline advertising

Radio advertising and newspapers, promotions, DM combination of advertising methods, three-dimensional comprehensive impact on consumers, expand visibility. Common forms of advertising are radio and television advertising, newspaper and magazine advertising, online advertising, outdoor advertising, etc.

3. Information Promotion

Major forums, blogs, websites to promote the site and outside the chain of construction, improve exposure rate

4, soft article promotion

In Sina, Phoenix, as well as the major abstracts information network to submit contributions or cooperation to enhance product visibility

5. Distribution Channels

At the beginning of the major business-to-business shops, as well as classified information network for information dissemination, such as commercial and customer cloud platform to start shop, daily time quantitative, covering the product information, mainly in the face of distribution and agents to join, improve the company's performance

6, Shop Open

Taobao, Pat, such as the opening of the website, set up their own brand monopoly, such as strong money to stay in the day Cat Mall, the use of E-commerce platform to achieve network sales

7. Website optimization

Enterprise website or mall optimization, keywords, title, description, code and other optimization, the site structure must be clear and clear, maintain daily update information, improve the site's keyword ranking

8, integrated promotion

With the major platforms such as Sina, NetEase, and other portals for resource cooperation, the release of product information articles, can also find some platform for resource-integrated promotion, such as commercial and customer cloud, using other people's Platform for product promotion

V. Sales strategy

(1) Promotional activities (offline integration)

Leaflets distributed: Through the distribution of leaflets, so that consumers in the shortest possible time to understand the company's products, improve the visibility of products in the local;

Free tasting: With the company's website and logo of environmental protection bags or props, combined with the southern micro-community platform in the major communities to allow residents to taste, set up public welfare activities, etc.

Gift: Can launch a "buy one gift one" or other promotional activities, or other partners to carry out other preferential information and gift delivery

(2) VIP Member

The establishment of VIP Membership system can be divided into three stalls:

The first consumption of ordinary customers for free VIP, buy 95 percent

Consumption of more than 500 consumers can be free to handle gold VIP, the next purchase 90 percent,

Consumers over 1000 can handle the diamond VIP, the next purchase 85 percent

(3) Bundled sales

In the website, forum, and group buying network using bundled sales, such as a combination of such forms can achieve what kind of effect, mainly by the function of key words set up gimmicks, improve the amount of each order

Vi. Summary

Native products industry in E-commerce will suffer a lot of difficulties, want to carry out Internet marketing is not very easy things, the operation will find great difficulties, according to the promotional program I gave, an enterprise to invite at least 5-6 people to manage, operating costs plus site hardware equipment and personnel wages, It will cost at least 200,000 dollars a year to operate, but also worry about whether professional, can play to E-commerce, in the face of the annual cost of 200,000 yuan and bear the risk of personnel shortages, many companies are outsourced hosting form to third party services, such as business customers cloud, Because the third party company has a professional technical team to support the entire operation, so hosting is the most reasonable, can save costs, generate efficiency, and outsourcing costs at least half the price, save labor costs and obtain greater benefits

Of course, you can't kill everyone with a stick, the Internet has become an essential tool for people every day, how to do a good job of internet promotion, is a very deep knowledge, in short, professional team + good development direction + perseverance to promote the real sense of the realization of the promotion of local products on the Internet, the final formation of sales

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