Local Women Discount network operation and Promotion program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Target User:

The first phase of the target users are mainly women in Hangzhou and part of the male.

Hangzhou's resident population reached 7.862 million in 2007 and is now conservatively estimated at about 800. The proportion of the average internet population in China is =1.11/13, the proportion of Hangzhou's internet population is higher than the national level, conservatively estimated about 1/10, so Hangzhou's internet population is about 800,000.

Our target users, about 50% of the total population of the Internet, that is 400,000, and the real number is higher than 400,000.

General ideas for promotion:

Website online before, the use of QQ group first accumulated a small group like to discount, like to visit the shopping malls of female users, these users are also the first batch of activities to spread the user, and these users like the character of petty greed increased activity participation rate. Then use an explosive activity, rapid expansion of the user base (like Yintai activities, on-line 3 days, registered users broken million), activities can retain some users, there will be a fixed large flow. Then continuously through SEO,EDM, offline small activities, Word-of-mouth marketing and other means to complete the C-terminal level of operational objectives.

On explosive activities:

Web site operation, difficult in the initial stage of the outbreak of growth, so must rely on activities, a successful event has the opportunity to bring a new product to market acceptance. At present, the chips in the "Lv,gucci and other luxury free to take" activities, planning and impression of the city, in Low-cost and controllable circumstances, to achieve the explosion of the site growth. The event also requires market contact and detailed planning.

The community promotion of discounted information.

Brief description:

Each Friday need to bring together a discount information, the content of Hangzhou's major shopping malls in Saturday Sunday discount information (preferably at the same time prepare a feature map).

Expected objectives:

The operator will be molded into a discount information leader, set up QQ group, accumulate the first group of loyal users, for the following offline activities, group buying activities such as playing a good foundation, while driving the flow of the site development.

Operation Method:

1, text content (or picture) sent to the 19 floor "Blood Spell class" plate, the corresponding group of watercress, the major fashion women's Forum, Hangzhou local Forum.

At the end Plus "the first time to focus on exclusive shopping mall discount information, please join QQ Group: XXXXX" and "Source: Hundred Good Shopping Network: http://www.***.com.com". Meaningful content, the site links are generally not removed, the preparation of thematic maps is to deal with "in case of". The image can be the website address, QQ Group and other information in a conspicuous position, can also play a good publicity effect.

2, operators need to be active in the jar, gradually accumulate prestige, become a discount category of information leaders, the opportunity to set up a "blood family" QQ group.

Second, discount information QQ promotion.

Brief description:

will be attractive content regularly to QQ group promotion.

Expected objectives:

The corruption of Hangzhou in the group, the formation of word-of-mouth effect, but also for the community to lay the foundation for the development of communication.

Operation Method:

The promotion personnel must be several QQ group's administrator, like this will not be kicked out the group. Can be targeted to establish a number of groups, such as shopping, beauty, and even the exchange of the little one, as long as women like, we have to establish, this can be fully studied Sina Women's forum.

Third, the licensing of EDM promotion.

Brief description:

Product level to better guide the user to subscribe to discount information, subscribe to the mailbox is our active user resources, the system will automatically send the user's mailbox discount information and other topics, activities information.

Expected objectives:

The rate of mail unsubscribe is no more than 20%, the message arrival rate is 90%, the mail opening rate needs to reach 30%.

Operation Method:

Because user subscriptions are voluntary, we will use the system to automatically send discounted information and other topics and activities to users ' mailboxes.

Four, Offline activities: Spa free experience.

Brief description:

The premise is our website, we QQ group of people Gas. Start with a spa that needs to be promoted (preferably a new one), get a lower price or completely free. As a prize for the event.

Expected objectives:

Expand the user base, improve user viscosity, so that the site in Hangzhou female group formed a good Word-of-mouth effect.

Operation Method:

Make Hangzhou Spa project. Enjoy the free spa qualification to attract users to participate in the event. Experience requires users to write their own love and spa, and then we choose to get the free experience of users, after the user experience writing experience.

Funding budget:

100*10=1000

Five, cosmetics trial installed free collar.

Brief description:

If the cosmetics are our money to buy, invite the number of registered people full, you can get cosmetic trial installed. If the cosmetics are provided by the merchant, first the user applies the reason, then we choose the free experience from the user, after the user experience finishes writing the experience.

Expected objectives:

Expand user base, improve user viscosity.

Operation Method:

and brand Cosmetics business cooperation (initial difficulty) or from Taobao batch purchase cosmetics trial outfit, and then through the activities of the cosmetics sent out.

Funding budget:

(Trial loading cost 5 Yuan + postage 5 yuan) x100=1000

Vi. Beauty Lectures.

Brief description:

Work with a beauty salon, or ask a professional skin care talent to open a lecture.

Expected objectives:

Increase user viscosity.

Operation Method:

With the beauty salon cooperation, we provide online publicity, from the beauty salon money out of the people, provide the activities of all costs and activities in the prizes.

Seven, Lv,gucci and other luxury free to take.

Brief description:

In the unit time (optional time between 5-15 days) invite the most friends number of users, you can get the corresponding prizes.

Expected objectives:

Can increase the number of registered users to 10,000 in a short period of time.

Operation Method:

Impression city in the push impression card, we work with the impression of the city to engage in this activity, prizes by the impression of the city to provide, promotion by us to implement, common to improve visibility.

Funding budget:

Pending。 The main cost of advertising for this activity.

Eight, search engine marketing.

Link purchase. Cost Budget: 10 Yuan/month/A * 500 = 5000 yuan

Pay promotion. According to the development of the website and the requirements of the flow to set the cost input plan.

Nine, soft text promotion.

No heavy themes have been found at the moment.

X. Event Marketing

No suitable events are currently in mind. The use of "Lv,gucci and other luxury free to take" activities to create the topic.

This article by the Hundred Good Shopping Net (http://www.mbaijia.com) original, A5 first, reprint please specify.