Lou: How to build personal brand

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Some people are first to do after the site has a personal brand, such as Webmaster's home punk; some people are the first personal brand after a website, such as Kai-Fu Lee's I study nets, Lee is the personal brand to play the ultimate figure, his autobiography is said to sell more than million, if each book only two yuan royalties, that has 2 million income. The following Lou from the details of the webmaster How to create a personal brand.

One person brand positioning

Establish a personal brand, first of all to carry out "brand positioning." Figuring out a few questions: what do you want to be? Do you have any value in your work? Personality is different, each person's brand positioning is different. Find out what's different about yourself: What do people think your greatest strengths are? What are the most noteworthy personal characteristics?

Two unified avatar and name

Through the above to their own positioning, then began to act, and advertising principle, the name, Avatar, email, forum signature Repeat thousand is the truth, the first step must be unified identity, such as the site's avatar, ID and so on. For example, blog, almost every blog with the head is from Gravatar, in the Gravatar upload good avatar, you can show in the comments. Blog comments to promote the use of a lot, such as I am now using the Beijing opera cartoon head. At the same time in the future registration of all the basic information of the website with this avatar, the proposal does not have to register deliberately.

Small knowledge: Globally recognized avatar abbreviation, is a http://www.gravatar.com launched a service, meaning "global head". If you put your own avatar on a Gravatar server, you can show your Gravatar avatar by providing an email address associated with this avatar in any blog or message that supports Gravatar.

Three to be a "warm-hearted person"

How enthusiastic to help others, is conducive to the popularity, even in the real world is not not enthusiastic, for their own website, must be very enthusiastic, because the enthusiasm is the purpose is to increase "popularity."

I have used the best way is in the forum, once see a post no one top, then I must go to the top, especially those questions, when the landlord see only you in reply, he will be grateful. Hot not enthusiastic about the site or personal reputation, as long as the word of mouth up, not well-known is difficult.

Four "Matthew Effect", the better the better, the worse the bad

Light to be a warm-hearted person is not enough, oneself also want a bit of material, otherwise you can only pain other people's pain, and can not give help, this is related to the positioning problem, do warm-hearted people also to their own good areas to help others.

I have sent a lot of articles, the same article, in their own blog and in other sites of the comments are different, such as Chinaz, Admin5, where the webmaster scold me most of the people, and in the blog echo my majority. Scold more times, later see what will be a disdain to see the problem, people will become more and more pessimistic, more and more helpless and confused. The "Matthew effect" is not too far from the human body.

Small knowledge: "Matthew effect" refers to a product or service in an industry or industry, the greater the brand awareness, the higher the value of the brand, the more loyal consumers, the greater the market share it will occupy. In short, the better, the better, the worse, the more, the less.

Five common personal brand locations

1: Build Independent Blog, this method is the most common and simplest, can be used to kill two birds, not only to promote the development of the website, but also by writing articles to build personal brand, perhaps that day your article was xx identity, accidentally may create a name Bo out, do not believe you can search Lou blog.

2: Mixed forum, if you can in the medium forum mix point visibility out, your influence is no less than a famous Bo, even more easy than the famous Bo. Mixed forum is the best way to be a warm-hearted person, to be diligent replies, diligent answer netizens questions. Suggest not to go to too well-known forum, otherwise the cost of time is too high.

3: Mixed QQ Group, such as "I am a designer QQ group", the group of "Fox, Tomb Snow" is a group of senior design experts, this method is the simplest, but the influence is also the smallest, this method is suitable for like chatting friends.

4: Mixed Weibo, in the previous Lou blog has been mentioned in the article on Weibo, for example: "Sina Weibo website to promote the experience", through micro-blog to create a personal brand method is the more fans the better, you can buy "zombie powder", where I will not say more.

5: By the celebrity Dongfeng, it means to know, abuse celebrities, such as an expert in the same industry, a famous Bo. When you get acquainted, ask him to recommend it, or say it. For example: The boat you used to do, and when Obama was in the boat, he told People, "I used to be in the same boat as Obama," so that people would have a lot more confidence in you, even though they haven't met.

In short, it takes a lot of time to build a personal brand, and few people are willing to do it, so most people have a personal brand after the site. Personal brands are not yet accepted by most people. Therefore, if you want to build a personal brand, you need to work harder than others.

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