Lou: Introducing some methods of data collection

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This is the data collection technology, in fact, from the user to obtain the requirements of the technology, rather than the site to promote the data information. These technologies are very important, you need them at this stage to determine the requirements of the site, in the future usability testing and evaluation of the site will also be used, do site design The core view is "user-centric", is the time to consider the characteristics and needs of users. As long as you want to get useful information and data from users, you can only use these data collection techniques.

Don't be intimidated by the seemingly professional words "data collection". In fact, they are all very common methods, and each of us may experience some of them. For example:

Survey

I'm sure you're familiar with this. The so-called questionnaire survey, is to design a series of additional problems, through the network, telephone or paper form of a large area, and then recycle the questionnaire in the export of specific information. For websites, blogs and web-based, it is certainly the most convenient way to pass the Internet. In designing a problem, you first need to understand what the purpose of the survey is, and then review each issue carefully.

After the completion of the questionnaire design, it is best to find someone to answer, in the design of questionnaires and analysis results, may be any detail will affect the accuracy and credibility of the conclusions. For example, the following:

1: Users who participate in the survey do not necessarily represent all users.

2: The motivation of users to participate in questionnaires may affect data collection results.

3: The source of the questionnaire may affect the data results.

4: The wording of the research question may also affect the results of the study.

Questionnaires are mainly used to investigate the wide range of human rights because you cannot interview them. But this approach does not have enough credibility and authority, all through you need to work with other technologies. For example, user interviews.

User Interviews

Interview is actually a personal interview, you ask him a group of questions, usually used by the interview is the QQ interview, compared with the monotonous electronic questionnaire, the interview more easily stimulate the respondent's response, the whole process is more enjoyable. But user interviews are time-consuming, and it's not realistic to access all the people you want to visit. In this case, we can interview a number of representative users, and then to the wider user survey to verify the information received.

Observation and questioning

It is sometimes difficult to explain what you are doing and how to accurately describe how to perform a task. All of you may need to spend some time observing how they determine what they want.

In the process of observation and questioning, if you can record at the same time, such data collection effect is better, although need to devote more time and effort.

Collective discussion

A collective discussion is suitable for understanding the opinions of the majority, and you can highlight inconsistent points of view. It is very helpful for designers and users to notice that their views may be different from others. Through the QQ group interview is the best way.

The various data collection methods mentioned above is to be based on their own capabilities, as well as the characteristics of the site itself to determine, the ultimate goal is to find out what users need, with the demand, the work behind the rule-based, you study the user's behavior, their use of the environment, there are some support tools. It would be better if you could consider competitors.

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