Low-level hype website Promotion Taboo

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Network is an open space, is a platform for users to express their views freely, but also the channel of rapid information transmission. However, the relatively loose network management, but also to some "shifty" people to create opportunities.

As a marketing business in the network, from the operating point of view, the vulgar hype is their propaganda and marketing strategy. However, this kind of enraged marketing really can bring the popularity of the website, and win the favor of netizens?

Recent well-known online enrichment events: Landong said that all of them are a bargain.

Not long ago, a self-proclaimed "Landong sister" in a video website published on the "80, the Sons of the children, all the rest of the food bar!", "My car you can not afford to buy" a series of videos. In the picture "Landong elder sister" wears the big sunglasses, upturned the orchid to refer to, in flaunting oneself rich, also claimed that he has raised the male star. "Landong elder sister" also put the spear directly on the generation and the three, in a video she claimed: "What to say is the collapse of generations, after the brain residue, I think ah, all waste, is all social garbage." "

"Landong sister" fierce rhetoric immediately caused a network of uproar, and the net friend of the "Blue Tung" war. Many netizens spontaneously set up QQ group, post bar, video, etc., specifically on the "Lan Dong" words and deeds to fight back, and even netizens have established the "anti-Rand website." In a search site, the reporter type "Lan Dong", you can find hundreds of thousands of related Web pages.

Abuse video bad rating: Hyun Fu or hype?

Subsequently, netizens to "Lan Dong" launched a "human flesh search." After the investigation, "Lan Dong" is not what she previously claimed to be "a billions of-worth company chairman", but the video site, an ordinary staff. There are netizens to report the material, in the video, Landong is in the background is an office, the Office of the Landing window shows "Tongji University affiliated Oriental Hospital" signs, coincidentally is the site's office address also in Tongji University affiliated Oriental Hospital opposite. In addition, netizens also turned out the "Lan Dong" himself in real life video photos, blogs and other materials, the personal statement on the blog is actually "play the doctor disguised as a nurse." More than a few netizens with her in a building to work, "every day look up to see the head." On-line dazzle the rich, the vulgar speech insults other people to have already caused the public outrage, but by this hype website is even more heinous. Netizens to this absurd behavior "collective" denounced.

Netizen Flowl wrote in the blog: "Lan Dong" is nothing more than to be in the shortest possible time to arouse the greatest concern, the subsequent release of the step-by-step, planned video clips to make the event gradually heating up, proof of the event behind the control, and the ubiquitous site logo also with strong commercial traces. "

"This is just a company in order to promote itself," said Netizen Sonia. Increase the flow and do the Clown, is a video of the site since the self-guidance of the farce "", "good things do not go out, bad news travels thousands of Miles", "anger-type marketing" even if the use of a person to attract attention to the negative characters, caused by netizens, Then put the site information, and then enhance the site visibility.

The logic of "enraged" marketing: it's no harm to be notorious

In fact, "Lan Dong" is no longer the originator of "enraged" marketing. Before, a female white-collar upload video, said oneself "noble, have taste", open "luxurious, noble Honda Accord car", one day, a car qq handlebar her super, she put the QQ car stopped, smashed. A stone stirred thousands of layers of waves, "accord woman" was quickly attacked by netizens. Later, "Accord Women" and released video, as always, the haughty tone, and no denying that the poor, claiming that "wages 3000 yuan below are inferior people", causing the majority of netizens indignation. This article is supplied by www.pvontek.com.