Lower than the market price 20%~30% Jiuxian net break the rules of the liquor industry game

After reaching a direct agreement with the Maotai liquor factory, a few days ago, the largest online wine sellers Jiuxian network with alcoholic drinks, Changyu, four special wine, etc. also signed a strategic agreement, the latter will be the highest level of agent price, to the Jiuxian net straight for its full range of products. Prior to this, Jiuxian network to take the goods channel rely on its chairman Shang do traditional liquor dealers accumulated resources. However, the Jiuxian net sales of the sharp rise, increased jiuxian network and suppliers bargaining chips.　　On the line a year later, the Jiuxian net almost achieved nearly 400% growth rate, from last year's annual sales of less than 100 million yuan, to this year's sales are expected to exceed 500 million yuan.　　In the industry, this new channel model to the traditional liquor sales channels bring a lot of vibration, is considered to be changing the rules of the white liquor industry, through the compression of the traditional layer of the flow of price increases to reduce prices, disrupted the traditional channel pricing model and price system. Like other E-commerce platform, Jiuxian network core competitiveness is low price, "similar products than the market price low 20%~30%."　　"Shang said. The main reason for the high liquor price is that the channel model is backward, Shengar, leading to its price is opaque, the liquor price is slightly up 10%, passed to the retail link, prices are up to 40%, while the Jiuxian net to take the winery direct supply mode, reduce the intermediate circulation link layer of fare increase.　　However, the price becomes the Jiuxian net to capture the market sharp weapon at the same time, but is considered to disturb the price system by the traditional liquor distribution channel boycott. Before, when Maotai 3 degrees flying market price in about 1500 yuan, Jiuxian net launched 1099 yuan price, than some wholesalers price is low, so many retailers turn from the Jiuxian online pick up the goods.　　At the same time, some liquor dealers began to unite "book" Winery, that Jiuxian network disrupted the normal price system, against the winery and its cooperation, resulting in Jiuxian network some products almost broken goods. "Traditional liquor distribution channels from the national total generation, provincial, prefecture-level, to a group of two final terminals generally to 5 to 6 links, liquor brand is relying on high profits to support its channels, Jiuxian net this direct supply of low-cost models of course will bring impact on traditional channel business, And the winery will not be a new channel to offend other major old dealers.　　"On Hai Fox Marketing Planning Co., Ltd. General manager Mao said. Mao that, "electric dealers generally exist online under the line price fight problem, Jiuxian network certainly also can not avoid, mainly or look at its business scale, large-scale will be able to get manufacturers policy support." "and Shang also said," wine industry sales of 100 billion yuan a year, even if we reach 500 million yuan, but also accounted for 5 per thousand of the industry, is not the mainstream liquor sales channels, will not have a big impact on the market.　　"However, the Jiuxian network tries to solve other ways, such as the United Winery to launch a unique category for the Jiuxian network." Although, from the current point of view, compared to other sectors of e-commerce, liquor industry development is still very slow, most of the liquor industry is also watching, regardless of sales or model has not yet formed. "But it isA big trend, will certainly promote the liquor channel further reform.　　"Mao thinks. In Shang view, the price problem is not the biggest bottleneck of Jiuxian network development, but logistics. "Liquor E-commerce Platform, whether online or offline competition is not only low price, but a matching liquor and the high-end service brand." "he said. Responsible Editor: NF045