Marketing Web site Perfect storm-Planning Chapter

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The last section, mainly discusses the marketing-oriented web site for the value of an enterprise, answer the question why to marketing-oriented website.

Next, we'll discuss how to build a good marketing website. Do any work before, must do is need to plan, build marketing website is no exception. So this article, we mainly talk about marketing-oriented web site planning work.

The first step of the planning is to understand and analyze the basic information, product characteristics, product sales, market competition, the core competitiveness of enterprises, target users and so on. Only the enterprise, product, market, user situation in place, we can integrate all kinds of internet technology and marketing tools to targeted to create a marketing-oriented web site.

I will be a marketing site divided into 6 parts: The color style of the site organization structure, the dynamic update of the site, the site's program code, the site's marketing effectiveness statistics, the interactive tools of the website

These 6 parts basically constitute a marketing-oriented web site framework, of course, in the broad sense of network marketing, outside the site there are a lot of content, such as soft release, blog marketing, link swaps, search engine ads, and so on, I will be in the next chapter one by one to analyze.

The design of the color style of the website requires marketing planners to have basic aesthetics, human-computer interaction and other disciplines. The principle is the same: to give the viewer a good visual experience, color experience, style experience, said the popular point is to look at this comfortable, look not tired, at the same time must pay attention to the enterprise's industry characteristics and product attributes characteristics, such as science and technology companies we recommend that designers use blue, because the blue represents the quiet real professional. If is the Hotel class website we suggest that the designer use yellow or the golden color, because it represents the noble, elegant, warm.

The overall style is determined after the color matching, background patterns, fonts, font size, line spacing and other layout details of the planning, marketing consultants and designers to complete these work. In the Web site color style planning, to fully consider the requirements of user operating experience, a good visual experience is only the first step, when users feel not annoying, interested in browsing your site, we need to do is to give users a good experience or experience in the use of the site's color style design, we specifically approach is, Let the style of the site maintain a good continuity, color to maintain a proper level, banner button clear eye-catching, the focus of information to have a prominent color and so on. Now Web technology is changing daily, such as Java, Ajax and other new technologies have greatly improved the user experience. In the planning process to consider these information technology, new methods.

The organizational structure of the website, this is what we need to plan the core content. Our goal is mainly two: first, how to let the enterprise's information orderly, clear, primary and secondary clearly presented on the site, and we want to ensure that this information is determined, is the user and visitors most want to know. Second, how to make the site's content and organizational structure corresponding to the layout and naming the most consistent with the standard, the most consistent with the search engine's appetite.

Planning to follow the order of the next, like a pyramid. First from the enterprise's information, to determine the company's products and services of the core keywords, to determine the column name, to determine the subordinate classification of the sub-column, to determine the site topology map. According to the site structure to create folders, page names, page keywords, page title, page description. To be aware, the interconnection between the pages, at the same time to fully consider the user's operating experience, for example, I am looking at a product introduction page, then I also want to understand the product-related information Help information, information, we have to fully arrange the content of this page, if users need to buy advice, we also want to give users a natural next step.

Good Web site architecture and content organization is a delicious meal for search spiders.

Dynamic update of the site, for this part of the planning, we have to consider, dynamic update information static, this is a cliché problem, because search engines like HTML do not like scripting programs. So for all dynamically published pages to be static. The more important point is: Dynamic update is the search crawler bait, it will always pay attention to you, because it likes to have new content of the site, of course, you should pay attention to update the content and site theme of the match, updated frequency and site size consistency. In a word, the dynamic update of the website is very important.

The site's program code optimization, in fact, is a part of search engine optimization. As we said above, search engines like HTML, so code optimization is mostly based on HTML, of course, we also have CSS and Div. First in the HTML I want to focus on the:<title> <> inside keywords and Deion properties, <img alt> This is the most basic page and element description information, so we must be in the planning of the accurate description, in the background procedures, We also have to develop a set of these attributes to add and modify the update program, so for each page, we can carry out accurate keyword and description control, which for search engine optimization, significant.

In the said CSS and DIV,DIV+CSS for search engines have a lot of help, concise code to reduce the site multi-layer nesting, crawler crawling efficiency and fluency greatly improved.

The website's marketing effect statistic is an important tool to measure and evaluate a website's quality and marketing ability. We need to build a strong website traffic statistics system to control the site tightly. We must know the daily independent visitors (IP) and daily per capita page number (PV) and so on indicators, to analyze the site's problems, adjust the site's marketing strategy.

The last aspect, the interactive tool of the website or the online Customer service tool, now many sites are in use, his use will improve the sales staff and potential customers contact probability, contact time, thus creating a sign of the opportunity, at the same time through this contact, a higher solution to the user's problem, enhance the site's friendliness. It also establishes the customer's record and tracking base data.

In the marketing-oriented website planning stage, if we can do these 6 aspects of the planning work, in fact, we have succeeded in half, because we have realized, and set up a marketing-oriented web site, the ultimate idea is to establish a customer experience, search engine optimization, sales efficiency as the core of the website system.

such as the adjacent network focus on the enterprise marketing-oriented web site construction, and strive to research and development of marketing-oriented web site system, for the vast number of enterprises to create the most valuable and rewarding network marketing services.

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Author: such as neighboring network senior marketing consultant Email:sales@rulin.net Msn:ywxchina@hotmail.com.

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing experts www.rulin.net.