Master 8 points Novice can also play the AdWords promotion site

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Sponsored links In fact, we often say that the AdWords, this is a quick and easy way to buy ads, because of its early budget, advertising-oriented, low threshold of a series of advantages, so well received by the webmaster favorite, is the site of the main means of advertising promotion. But the popularity of "sponsored links" doesn't mean it's easy to manipulate, although in each forum predecessors said this kind of delivery method is very simple, also very efficient, but in my opinion, these are coated, especially for the novice, the sponsor link is not as simple as we imagine, a little careless will destroy the website's promotion plan.

1 Research on key words

Keyword research is always the focus of advertising, also we have to solve the problem, because in the keyword selection we can not blindly choose the heat word, even if the heat word will improve the display of the site, but that brings the flow of precision is far from enough, and extensive too high keyword will greatly waste our investment, Because many times the user is not because want to see your site to take click Ads, more because of curiosity or keyword misleading clicks, no loss to them, but we lost is white white silver, so long tail keyword collocation use is essential.

Take my website for example:

If the long tail keyword selected as "Real estate network which good", keyword matching degree is too high, and selected as "Jianyang real estate network which cheap and practical" can effectively filter out a part of other cities and have special needs (cheap) users.

2 Advertising language optimization

Some stationmaster may think the advertisement language setting should take "shocking" as the main, plainly is the title of the party, for the shortest time to attract users and then let them click on ads, but this does not have a little use for website promotion, like soft writing, if the user found that your advertising language is gorgeous, but not true, Then users will quickly jump out of the ads, and even did not see the product, so that they will only let themselves spend money.

So webmaster in writing advertising language, must be based on facts, to avoid exaggeration, bluff, you can add a little "material" to attract the attention of users, but to have a degree.

3 do a good job of the page level

Do not know why many webmasters like to put their own ads to the homepage of the site or the higher weight of the inside page, in fact, this centralized advertising will make the ad-oriented too narrow, not conducive to advertising promotion. We can not expect users to read our advertising language, so we have to let each of the ads to their relevant target page, do a good job of advertising and page characteristics of the perfect fit.

4 Set Landing page

Landing pages are pages that we present to potential users, at this point we must be very careful to let visitors know that they come to the right place, and this page can meet their needs, in addition to the title of the page and the website advertising language or title have a certain degree of matching, so that users can expand a reasonable association, Because what we have to do is to highlight our products on the landing page, showing the effectiveness of the ad.

5 Timely data collection and statistics

Everyone wants to use their money to the right way, to their own site to bring considerable conversion rate, but often counterproductive, many things are not what we think, the return of investment is not the ideal height, so this requires us to make timely analysis, combined with customer service system, AdWords Background and website statistics tools for access to the antecedents, search the key words for a detailed analysis, and then based on the user's IP source to calculate the conversion rate, so as to help their next adjustment, because when we know which keyword source, conversion rate is high, our next step of advertising on the basis of the launch.

6 Advertising budget before promotion

Although the AdWords threshold is low, at first we can buy the advertisement with 100 dollars, but do everything must have the plan, only then we can put everything in own hand, lest then be unprepared. Advertising is also the case, we should have a general understanding of the intensity of their advertising, if you see the effective use of advertising, we can go on, at any time to increase the intensity of promotion, if there is no effect we can reduce the loss to the minimum. So the implementation of the budget can give us a timely response to the advertising response.

7 Select Agents to power

Although the backstage function of AdWords is very powerful, but its ability to cheat is also very strong, and Google is now the audit of advertising is very strict, before I would like to malicious click on the site ads, Google is blocked, so even if we can open an account, I also recommend that you choose a power agent, After all, they know how to do will not be sentenced to cheating, which keywords are good, low cost, high conversion rate, such a detour will be less, for the development of the website will play an indirect role of promotion.

8 advertising promotion also requires perseverance

Do anything on the Internet, we all need to pay the price, sometimes the "tuition" is necessary to pay, for this we do not too tangled, who is not born will play the Internet, we will be in the early days of AdWords must encounter many problems, make a lot of mistakes, So this time we will spend a certain amount of time to study, to learn from, once accumulated a certain amount of experience, AdWord management will certainly let our website's network promotion is a floor!

AdWords Management is not as simple as we think, we need to have a detailed understanding of it, because a little careless, it will make the site's advertising program is greatly affected. This article for Jianyang Real Estate net http://www.592gg.cn stationmaster original, welcome reprint, reprint, please indicate the address, thank you.