Master the process of comprehensive site diagnostics, they will help other sites, "medical treatment"

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

I based on my years of SEO technology learning, summed up the site comprehensive diagnostic process steps for everyone to share the exchange

1. First, we use webmaster tools to query, the basic website data, the site's PR value, included number, snapshot, domain, meta tag detection, keyword query, by the major search engines included, the site Alexa rankings, Alexa statistical data estimates site IP, PV value. And so on data.

2. The speed of the site diagnostics

1. Use webmaster tools, Query ping command, http://ping.chinaz.com/

2. Too large a picture, the speed of the website may have an impact.

3. See the title and description of the website how to write.

1> the title to include keywords and brand names (the title words do not exceed 30 characters, the keyword appears in front of the title)

2> the keywords in the title, according to the index, the degree of competition.

1 with index.baidu.com query keyword index, index height, not to represent the difficulty of SEO.

2 Query the homepage of the keyword competition, query the number of domain name is more, query related search results, can judge the size of the competitiveness of keywords.

3 The description must contain the subject content of the website and contain the key words, the content should be simple and understandable and reasonable.

4. The layout of the key words

1. Title to include keywords and brand name

2. The keywords in the title, to be ranked by index, competition degree size.

(1) Use index.baidu.com Query keyword index, index height, not representative SEO difficulty.

(2) Query the homepage of the keyword competition, query the number of first-level domain name, query-related search results, you can determine the size of the competitiveness of keywords.

(3) The description must contain the subject content of the website and contain the key words, the content should be simple and understandable and reasonable.

Search engine Spiders Enter the site Crawl page, is how to judge your page keywords:

1>. This URL, the title of the page.

2>.. This URL, inside the station, stops outside the anchor text link.

3>. The number of times this keyword appears on this page.

4>. This URL contains the keyword tags and description tags on the page.

5> This page, whether the word is related to this keyword, so that the search engine is more determined that this page is the word.

The above points you must know, so you in the layout of keywords, so that the search engine more accurate to determine your page keywords, give a good ranking.

5. The picture on the website has the picture label Alt.

The picture has an ALT tag. Tag description with keywords, very conducive to SEO optimization.

Method: Look at the source file code to see if there is a picture label Alt. Generally in the background upload pictures, help label content inserted into the line.

6. See the content of the website

1>: Look at the inner page URL structure is several layers, of course, the less the better. Link depth, control on layer three best

2> the title of the inner page contains the long tail keyword

You can query by viewing the source file code.

3> Look inside the description of the page contains the title keyword, picture label, etc.

1 The description of the keyword can be bold, with anchor text and so on. Point to the product page, do not point to all the home, there is no meaning.

2 General description of the key words: 100 have one, 200 have two, 300 have three

is 100 words, the article appears an anchor text, bold. By analogy ...

3 The article plus an illustrated, good picture plus alt tag, is a good SEO optimization method. View the source code. The image label method, inserts the picture in the website backstage, uploads the picture, writes on own label.

7. Check whether the website has site map

Site map that can attract spiders to crawl Web pages

8. The site's page and the similarity of the page is too high, the general similarity of more than 80%, it is easy to be K station

You can use the page Similarity detection tool to detect:

Tool Address: http://www.webconfs.com/similar-page-checker.php

The reasons for the similarity: Global horizontal navigation, plate vertical navigation, bottom section, boilerplate text, Web site added advertising code,

The danger of similarity: first, spiders crawl when crawling is the entire page source code, and then in the analysis. He does not like people to read the front page will be the same choice of their own useful, so when the same page content too much, spiders will judge the content of the page a lot of duplication, so that the search engine for the overall weight of the site decline, and caused by bad, difficult to get rankings and other adverse effects

Search engine not only can judge the similarity of website and other website page, also can judge the content of your website to repeat and copy, General station article can take:

1>, Folding method

Now many CMS have paging function, you can intercept the article divided into several paragraphs, pagination display. The advantage of this is that not only can reduce the similarity, but also increase the number of sites, but also to increase the amount of collection.

2> Increase method

At the end of the article can be randomly added related articles, or edit the recommended articles, so that users see their favorite articles, will continue to read, increase the stickiness of the site. But not too many.

3. Replace the picture method

Replace some words without the actual user with an optimized dif picture.

4>, Labeling method

In the article's exact position adds the label, the label may be the key word, can also be the description label, the main user reads conveniently on the line.

Users can find their content through the tag, not too much.

5>: Open the comment function of the content page

After users read the article, the content of the comments will certainly be different, the more comments, the more can dilute the similarity of the article.

Set up class two navigation, not the same as the first level of navigation, in the same page content, the content to be updated is greater than the fixed content.

9. Links Check,

Export links do not exceed 40, query links to the reverse link, whether to withdraw the chain, or implicated down the right.

10. Whether the bottom of the website did a back chain, pointing home

Back chain can not point to the home page, serious will be down the right.

11. Internal link URL remains unique, dynamic page to be changed to pseudo static.

has been included in the dynamic path, do not change, will be included in the dual path.

12. Query the Web site's IIS log to see if spiders are crawling

For many of the parameters in the log does not need to be fully understood, the main focus of attention is the visitors (such as spiders), Access path (URL), Access status code (404.301.200.500), etc., through these three key points, you can understand the status and failure of the server

The role of the IIS log: Query the frequency of spiders visit the site, you can query spiders like to visit which pages, whether to visit some prohibited pages (robots) whether there are dead links, wrong links, query the stability of the server, found that 500 of the description server has problems. 500.501.502.504.505.

13. Layout of Web page architecture (site URL structure analysis)

The layout of the home page

A good point site to have a clear visual level, layout should make the relationship between page elements and importance at a glance.

1> Focus: The area that the user pays attention to first, must express important content.

2.> visual: According to the user's browsing habits, good vision should be reasonable, smooth, natural.

3>, navigation bar, secondary navigation, bottom navigation, must reflect the needs of users, can have keywords.

Layout of inner pages

Inside the layout of the page, as long as the middle part, the top and the bottom are generally the same as the homepage. Usually two sidebar, a column is the body, a column is a list of recommended articles. This can guide users to read the article, and then to the article you recommend, increase the stickiness of the site. Consider the user experience and reduce the bounce rate.

Generally do not use frame structure, using tree structure and flat structure and bread crumbs structure (let users know their location).

Important content on the first screen

14. Website Source Code Diagnosis Analysis

15. Other

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