Maximizing the marketing effect of soft-text network

Soft Wen is only so highly praised, the first reason is the effect of hard advertising, http://www.aliyun.com/zixun/aggregation/17383.html "> TV media costs Rise, The second reason is that the media initially on the soft text of the charge than hard advertising is much lower, in the capital is not very strong in the case of soft text input and output more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Although the variety of soft wen, but ça, mainly in the following ways:

1, Suspense type: can also be called set asking. The core is to ask a question and then ask yourself a question around it. For example, "Can humans live forever?" "and" what brought her back to life? "," psoriasis, can really cure? "And so on, by asking questions and giving attention to making this way an advantage. But we must master the heat, the first question to be attractive, the answer should be consistent with common sense, can not be riddled with loopholes.

2, story-style: by telling a complete story to bring out the product, so that the product "halo effect" and "mysterious" to the consumer psychological strong hint, so that sales become inevitable. For example, "120 million can't buy the secret ingredient", "the magical plant insulin", "The Indian secret" and so on. Storytelling is not an end, the product clues behind the story is the key to the article. Listening to the story is the oldest way to accept knowledge, so the story of intellectual, interesting, reasonable is the key to the success of soft.

3, Emotional style: Emotion has always been an important medium of advertising, the emotional expression of soft text due to the large amount of information transmission, targeted, of course, more can be connected to the soul. "Hubby, Smoke can't quit, wash the lungs," woman, Your name is Angel "," to those who fight ' acne ' youth ", and so on, the most emotional feature is easy to play moving, easy to enter the hearts of consumers, so" emotional marketing "has been a panacea for the marketing test.

4, intimidation: The threat of soft text belongs to the emotional appeal, feelings tell beautiful, threatening direct hit soft rib-"high blood lipids, the precursor of paralysis!" "God, bone hyperplasia kills people!" "Wash out a bucket of oil." In fact, the effect of intimidation is more than praise and love more memory, but also tend to be criticized, so be sure to grasp the degree, do not overdo.

5, Promotional type: Promotional soft wen often follow up in the above several soft text-"Beijing people snapped up * * *", "* * * *, in Hong Kong sold Crazy", "a day off three times, Xidan a factory emergency" ... Such a soft article or directly with the promotion of the use, or use of "buy" to create a shortage of products, through the "Comparison of Psychology", "influence effect" a variety of factors to promote your desire to buy.

The above five kinds of soft wen is not used in isolation, is the enterprise according to the strategic overall progress of the important campaign, how to use is the layout of the problem.

Half a month ago wrote an article on the soft article, called "Kun: Soft wen three basic forms and writing skills." It mentions how to enlarge the propaganda effect of the soft text, mainly speaking two aspects: one is to build a series of articles, the second is to create brand image. In fact, to enlarge the effect of the propaganda of the soft text, not only these two points. Today Kun for you to expose eight points to expand the effect of soft wen eight points.

Title Writing Skills

The writing technique of the title mainly includes two aspects:

First, the title of the vocabulary should be as far as possible to meet the user's search habits. For example, we want to write a website to promote the article, the title should be as far as possible with some website promotion, network promotion, forum promotion and other related vocabulary.

Second, the title should appear to promote the product name or names. Because 10 people who see the headline, maybe only 1 will actually open the article to browse the full text. And then if you want to promote the article directly into the title, then the propaganda effect of this article is invisible in the expansion of 10 times times.