Meng Zhi: Learn to understand your competitor's promotion methods

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Yesterday in the old river to push a forum, there is a open Taobao shop Post asked how to analyze Taobao's competitors to promote the way? I have not how to open Taobao shop, but there are many friends around Taobao is a senior owner of the store. Here I can briefly talk about some of the methods that I've learned.

Shopping malls such as battlefield, the enemy can win

First, we can analyze the opponent from the angle of the search engine. May be someone to say, Taobao's merchandise has been blocked by Baidu, this everyone knows, I say from the search engine point of view can be seen by competitors to search engine what kind of optimization and promotion, people want to buy things (especially the network) nothing but the Internet shopping malls address, such as Taobao, Taobao home search directly to get what you want, there is also an online search, but from my personal experience, if you have to buy the intention is generally direct to buy rather than search, if still searching, indicating that is not ready to buy or say where to buy, this is a very large customer base. So the promotion of search engine is also a lot of outstanding Taobao merchants will never pass the channel. We enter your competitor from the search engine keyword, you can find a lot of his promotion methods, such as whether through Taobao guest, there is no advertising, what discount promotions and other things, these need you carefully to explore.

Second, to go to the other side of the shop to see the business of a fear of no business mind, two afraid of hands and feet lazy, no business mind here is not much to say, but the hands and feet of laziness must be overcome, the foot can be lazy, the hands of the mouse can not be lazy, to the other shop can most directly see the other side of some promotional methods, you can learn about the other side of the , shop advertising is attractive, there are some rhetoric and so on, these are also a kind of promotion bar. Of course, but also pay attention to the other side of the commodity classification, as well as the release form, how many minutes to publish and why do so, as a Taobao businessman must be by heart. Businessmen are the most profitable, but also the most difficult role, do a psychological preparation oh.

The last trick is to be despised, but indeed there are many businesses doing not only limited to the network market, disguised as each other's customers, and then Wang Wang or QQ with the other trade chat, because it is your competitors, you must have the industry rules and very understand, so when you chat with him, You can use some ingenious methods to put the other's promotion methods out. Some taobao store mm sales may be just into the market, you add a bit of emotion in the chat tone she may put their methods, including the purchase channel, this time I think you will be happy music. (If you want to be a gentleman, do not recommend; If you make yourself a businessman, strongly recommend)

Taobao has a lot to pay attention to, remember, you want to open your Taobao shop, must start from now to explore high-quality customers, what is the quality of customers: that will not be a few dollars with you for a long time, payment timely, a need to be sure to buy customers here. The opposite, what is a good customer: very sensitive to price, for a few dollars will be with you for a few hours of customer. Non-quality customers in the early stage is required, but the latter must be as far as possible to do the business of quality customers, so save time and effort, with less.

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