Mergers and Acquisitions! This is Lenovo's internationalization model.

Lenovo merges IBM x86 server business and buys Motorola Mobile. Today, the industry is again rumoured to be likely to buy blackberry business ... Lenovo's every shot is a shock to the industry. IBM, Motorola, and still have not identified the BlackBerry, they were in the global IT industry is a strong hundred enterprises.

In what ways will Lenovo bring IBM and Motorola back to life?

Lenovo mergers and acquisitions speed

Lenovo CEO Yang said that "Lenovo has all the year round the goals and plans for mergers and acquisitions, like eating every day." Therefore, the next Lenovo acquisition, whether it is BlackBerry or HTC, it is understandable. In the words of Yang, Lenovo is actively "training the internal strength" to enhance competitiveness, in order to fully expand overseas markets to prepare.

Let's look at the acquisitions within 10 years:

On January 30, 2014, Lenovo bought Motorola Mobility from Google at $2.9 billion trillion.

2014, October 1, Lenovo 2.1 billion U.S. acquisition of IBM X86 Server business;

September 5, 2012, Lenovo Group bought Brazilian PC and consumer electronics industry enterprise CCE company in 147 million U.S. dollars;

Lenovo acquired German computer maker Medion in June 2011, expanding the consumer electronics market in Europe, especially the mobile Internet terminal Market.

July 2011, Lenovo Group and NEC set up a joint venture, Lenovo Group Control joint venture company 51% shares, NEC held 49%, quite recently, into the Japanese market share first.

2005, Lenovo to "Snake Swallow Elephant" momentum to acquire IBM PC business;

......

These acquisitions, seemingly disorganized, in fact, from the PC end to the mobile end, is Lenovo to these enterprises as an international "springboard", the layman is a simple business acquisition, is essentially Lenovo Curve internationalization strategy. From the current acquisition effect, Lenovo's adoption of the acquisition of this model internationalization is successful.

Lenovo's results: PC and Mobile Global No.1

PC field: Global PC sales data for the third quarter of this year, Lenovo still occupies a position. Period, Lenovo's global market share climbed from 19.4% in the second quarter to 20% in the third quarter, the sixth consecutive quarter.

Mobile phone: Yang says Lenovo is a global No.1 in the traditional PC world, and Lenovo is the global No.3 behind Apple and Samsung in tablet computing. (IDC data shows that China's smartphone shipments rose 20% in the second quarter, Lenovo first overtook Samsung to become China's smartphone market boss)

Server domain: "11" the same day, Lenovo acquired IBM x86 enterprise-Class Server business completed. Lenovo will be in the X86 Enterprise server market ranked third in the world, China first. (When is the first? )

What does Lenovo do after the takeover?

1, Brand: Start dual-brand mode

Motorola and IBM Lenovo brand operating in the same way.

Yang said Lenovo's future plans to extend the PC-side business advantage to the tablet and mobile end, Moto's rich channel resources and years of cumulative brand influence in overseas markets with major carriers will be Lenovo's focus on a major advantage and will not rule out the possibility of launching tablet products in the overseas market in the name of Moto. In the domestic tablet and mobile phone terminal areas, will continue to be used to Lenovo's brand-oriented market strategy.

After the IBM x86 server business acquisition, Lenovo Group vice president, Cloud Data Center Business Department General manager Gao Wenping revealed that after the acquisition of IBM x86 server business, Lenovo will maintain thinkserver and system x dual brand operation, each has a clear market focus.

It can be concluded that even the next acquisition may still be a dual-brand model. Unlike Microsoft's takeover of Nokia, Lenovo is unwilling to let a star brand disappear, but to keep its brand in order for me to continue.

2, Transmission path:

Over the past year, whether Lenovo mobile phone, PC or server business, have invited a lot of people from the media to participate, and the right to ask a priority given to the media. This is not uncommon in the event of a general it enterprise.

Lenovo Group senior vice president of China and Asia-Pacific emerging Market President Chen Xudong, vice president of Lenovo Group, China and cloud services business Group, chief market Officer Weijianglei all through the micro-letter group, Lenovo's brand spread.

To the new media, from the media force, can be seen Lenovo high-level with the Times, is already mobile internet thinking.

3. Face the competitor's attitude and practice

For more than 10 years, Lenovo has integrated IBM's PC business and two corporate culture. At IBM, the x86 server business was marginalized and market share dropped, and Motorola's mobile phone business took over when it was in a market slump.

I remember that in 2005, when Lenovo acquired IBM's global PC business, I entered the IT report, 10 years ago. At that time in a financial media as a journalist, did not include the invited media, but still did a lengthy report, became my first "snake Swallow Elephant" acquisition case. Remember Hewlett-Packard's advertising words: "Even think, do not think." (The advertising innuendo is questioned by the media).

In the face of many international rivals, he said: "We will take full advantage of IBM's advantages over technology and products, as well as Lenovo's advantages in terms of efficiency and cost to challenge competitors and recapture our lost market share from their hands." Not only will we have to get it back, but we'll have to double the return. ”

In fact, Yang has not said a word, can not say that day, will be a complete merger of competitors.

In the view of the older generation of media, IBM, Motorola are very strong enterprises, have "day does not fall" the multinational enterprise color, now all by the Chinese enterprise Lenovo to take down, visible, the internationalization way may have many, see how you choose, Chinese enterprise Huawei, ZTE repeatedly in the U.S. market encounter ban, delay to open the U.S. market, Is not also a vigorous acquisition?

The latest quotations from young Yang:

1, we are both domestic brands, but also international brands. We have been encouraged by other markets, especially the US market. Tablet impact on the PC, we are not just defensive, but the initiative to discover the weakness of the PC, to strengthen, offensive and active way to defend, this is Lenovo's innovative genes.

2, if the competitor wants to overtake us, it may take many years, if it is necessary to add a time limit, I think it is 10,000 years.

3, 10 years ago, Lenovo and IBM related department colleagues are worried about the "Snake Swallow Elephant" acquisition, there is no confidence. This time the situation is completely different, this time IBM will join Lenovo's colleagues no longer need us to take the initiative to do the work. It cannot be said that everyone is elated, at least for the future more optimistic, because this department in IBM is a marginal business, and Lenovo is the core business, play an engine of growth.