Micro-Bo marketing case: Fans one day breaking the 5 big promotion skills

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我们为什么喜欢追《舌尖上的中国》?我们为什么会成为某一个人的粉丝?心灵鸡汤为什么长久不衰?微博段子造就了多少哈哈党点赞党?转发@三个好友到底有没有用?一天增加1万粉丝到底现不现实?一条有趣的微博到底有多大的销售力?

Weibo is about the fans of the economy, like the duck blood vermicelli soup, the core is relying on fans to achieve profitability. So in the fans of this medium, the first to realize the profit is to sell zombie powder, the purpose of the zombie is to figure a good data, 10 dollars 10,000, uniform a day to increase a good tens of thousands of no problem, who let the Chinese people is a good face? Of course, to find n a trumpet, fans are painted to more than 1 million, Casually find a few micro Bo marketing platform hanging, turn a one hundred or two hundred, can also achieve profitability. At least a home paste a mouth, want to send a home to a rich words, or to accumulate real powder.

Weibo wants to accumulate true fans, increase the activity of fans, first of all to do a good job of micro-blog positioning, followed by the story, preferably a serial story. Weekly play Fire not fire, why netizens can be patient and so on? Chasing is that kind of drama sense of urgency. A high degree of active micro Bo must have their own unique fan breath, these fans will achieve a micro-blog from the media, this breath once formed, waiting for the PR company, advertisers to find the door.

So how quickly and effectively form this media flavor?

1/Positioning (account area)

To achieve the long-term commercial value of Weibo, a micro-blogging position in an independent field will surely go farther than a hodgepodge of microblogs, make it easier to achieve business value, and make it easier to capture core fan users when it comes to promotion. such as positioning: food, pets, soul chicken soup, emotion, travel, public knowledge, and so on, each of the positioning behind the existence of natural commercial value. According to the current food on the recipe, pets on the image of the pet picture This model is obviously outdated, must look for independent edge areas, to shape their own characteristics. With the @ QI, for example, we find an independent feature, to Meng pet Golden Dog's tone to speak of emotion, emotional topics are the characteristics of food as a characteristic material, accumulate cargo and Golden Dog fan group.

2/topic (storytelling)

Do not do the material of the Porter, play original, may be tired, but the faithful high fans. With the topic # I and Qi Xiao Wang's seven engagements # for example, continue to tell the serial story, three months to trigger over 50,000 people to share, 30 million people read, attracting 3 publishers invited to publish. This is the charm of the story, a good story will achieve a micro-blog independent features, so that fans have the fun of chasing the plot.

Of course, the most effective micro-blog topic, must be interactive topic, so that users have a sense of participation in the topic, such a topic to achieve the content of users can be squeezed into the topic of the list. For example, # free picture # #免费送故事 # #免费找对象 #, good interaction once you're in the top 10 rankings, it's easy to add thousands of or even thousands of fans a day.

If you don't think you can tell a story about Weibo, just try to get a copy of your story to impress you or tell a story that sells well.

3/Popular micro-blog (grab exposure)

What is the charm of a popular microblog? In general, the hot list per hour, add hundreds of fans no problem, once into the 24-hour hot list, fans one day to see the topic of your own content attention. Original story # I and seven little Wang's seven engagements # began to micro-Bo serialized, the first set at that time forwarding more than 6,000 on the list, to maintain 24 hours, and finally touched more than 15,000 forwarding, an increase of more than 8,000 fans.

There is a certain skill in the popular list, that is heat. As long as it is not obvious commercial advertising, there is a chance to hit the list. So how to achieve heat? Get into the 24-hour list. The difficulty factor is too high, so play the hour list, keep an eye on the list and you'll find that the list of Weibo general release time close to the whole point, after the release must be in the shortest possible time to achieve the increase in reading, remember that the amount of reading, this data only their own microblog can see, Forward comments dot Praise before the list of contributions will be weak, so the effective account forwarding is important, and the first time forwarding is very important. This requires that the forwarded number must have an absolute enough number of real fans. If you don't have enough real fans, keep looking down: Tactics hits the Hot list.

4/Mutual push (can borrow power)

Mutual push is an effective way to increase the number of fans, is a micro-blog account exchange between fans of a process, you have 10,000 fans, I have 10,000 fans, we push each other content, perhaps in the end each of us have more than 12,000 fans. The more equal-level accounts involved in pushing each other, the more fans are exchanged. The strength of the Organization is infinite, and the mutual push of content will realize the effective reading of micro-blog content, which provides an effective way for the popular ranking.

Looking for mutual push resources, the preferred QQ group, followed by contact with their own equivalent account. After the establishment of effective mutual push channels, the increase of powder has a plan. Now the activity of micro Bo is declining, the group is certainly conducive to the spread of content.

5/band number (will occasion)

Want to do a beautiful from the media account, looking for a large size to take the trumpet is also the only way, the fan conversion rate is high, such as you maintain the food category account, to find food category of large push their own content, so accurate conversion is certainly the most effective. Of course, the disadvantage is to invest, letters large talk about good prices, according to the effect of the replacement with the size of the large can be.

If the economic power can, at the same time 5-6 large size to take, as long as the content is attractive enough, fans add five thousand or six thousand is not a problem. But the key is the output of content and the choice of large size.

This is a bouquet is also afraid of the depths of the era, want to rapid rise, there must be different from other people's promotion strategy.