Micro-group promotion strategy of microblog marketing

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In 2011, Weibo, these two words in the past year in the fire of the hair hot, and micro-blog marketing has become a hot marketing, online also appeared a large number of articles on micro-blog marketing, the author today does not talk about micro-blog marketing how, but to say that micro-group promotion.

So what is a micro group? In my opinion, it is similar to a forum group and group chat platform, and the micro-group compared to the Forum group, there is a big advantage is that the user group is very large, user groups are very active. With such a big advantage, enterprises in the microblogging marketing can not be considered as a micro-group of such a large platform, the author in the study of micro-group came to several personal summary:

A few things to know when doing micro-group promotion:

Micro-group Avatar settings, that is, micro-bo avatar settings, according to your user community, you should choose some suitable, acceptable avatar;

The promotion of content, do not start with advertising for the purpose of first to contact the user, send a point of substantive content, and micro-group theme-related content, mixed face cooked;

Content Selection, in the micro-group promotion, the content must be done very well, in just 140 words inside the essence is to you to do a short soft text, this difficulty is enormous.

The choice of micro-group is the most important, in doing micro-group promotion, be sure to choose the right micro group to promote, that is, select the Micro group you need, you can not be targeted to promote the promotion of the goal, when you face a large number of micro-group, you must first understand the points: it is not what you need? Its user base is not what you need ? What if you use it? How can you use it well? These are all things you have to think about clearly, if you haven't thought it out, then don't act blindly, otherwise your advertisement content will let the administrator to have the intense resistance psychology, directly pulls you to darken you to lose the candle, but next time you want to do the same thing difficulty also to be bigger. In the selection of micro-group must pay attention to the following points:

The number of members, the number of members of the micro-group should be large, generally more than 10,000 people;

Number of speakers, the number of speakers here does not refer to the total number of speakers, but to the level of activity of the users of the micro-group;

Relevance, the topic of the micro-group must be strong, such as a micro-group of the theme is about politics, about the people's livelihood, that is, the number of members, users are more active, but for a Taobao enterprise, basically does not have great use.

Objects obvious, micro-group objects to be obvious, such as you are Taobao, you can enter a number of emotional groups, MM group, etc.

For Yu Weixin This platform, you have to seriously to treat, in the micro-group of this platform, you do well, micro-group marketing effect is completely comparable to the microblogging of other promotional methods, and even had. Article by Chen Yurong (www.ao18.com) original, reprint please keep the link!