Microblogging marketing success has the prerequisite to grasp the characteristics and promotion of the key

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With the microblogging users quickly break through the 200 million mark, many people began to exclaim, microblogging marketing ERA has come! Also spawned a group of micro-blog marketing experts, micro-blog corresponding to the surrounding industry has created a large number of millionaires! But the winners always belong to the minority, and so is Weibo marketing, Really can through micro-blog marketing to their own huge wealth or relatively few, whether it is a business or a person! Why is microblogging marketing only a handful of people successful? I'm here to reveal the secret!

The first prerequisite for Weibo marketing is to get more fans now also specializes in the sale of micro-blog account of the profit model, the value of micro-blog account is based on the number of fans decided to see even if you have not to your fans for marketing, as long as the number of fans enough up, that value has been reflected out! So now there are many micro-blog accounts of the marketing staff, these are also micro-blog marketing Some of the derivative, the same can bring great value to themselves!

Microblogging marketing to be successful, the first to have a lot of fans, and the key to get fans is the micro-blog marketing characteristics of mastery and understanding! And in the acquisition of a large number of fans, how to put their own marketing products or sites to make fans happy to accept, in other words, is the promotion of the way is also very important! The following author from the Micro-blog marketing features and micro-blog promotion methods of these two points to say my own experience!

One: Three characteristics of Weibo marketing

One is the release of simple, simple to write, can be text, pictures and video a variety of ways, that is, the content can be a very short 140 words inside, can include a lot of marketing elements, text, video and pictures can be used as a marketing carrier!

The second microblogging platform supports a wide range of applications, from PCs to smartphones, there are now popular tablets, and according to industry experts predict that the future of smartphones and tablets will replace the PC, which is bound to announce the future development of micro-blog, and micro-blog is to support multi-platform, so that micro-blog in a short time to obtain a large number of users !

Third: The spread of rapid, micro-bo marketing is a typical viral marketing model, many movie stars are amazed, their inadvertently left on the micro-blog text, less than two hours to be able to become the major portal news headlines, especially negative news, can be seen the spread of micro-bo speed!

Second: micro-BO Marketing to promote the flexible use of the way

First of all, the traditional microblogging promotion process, the first step is to obtain the account number, but also to the authoritative certification of these accounts, such as Sina, Tencent and other certification, that this account is the official enterprise account or Enterprise Executive account number, or the industry well-known accounts, so that can improve the trust of micro-blog account! After the account authentication, We're about to start content publishing, content to be professional, but also lively, the content of various forms, do not let fans feel very stiff, in order to ensure that the content continues to update the premise, and fans to interact, and constantly enhance the loyalty of fans, through the interaction with fans can also make their release content easier to get forwarded, To bring better marketing results!

But I believe that if you really meticulous in accordance with the above promotion process to promote the word, estimates are difficult to succeed, which is why micro-blog marketing Only a few people can succeed in the root cause, the so-called letter book is not as good as no book, I think, in the micro-BO promotion, we must constantly change, To combine their own enterprise or website needs marketing products to customize! Many people in the microblogging marketing, the first step died in the fan users, so we can appropriately through the purchase of micro-blog accounts in the way, in the marketing process, the appropriate negative marketing, of course, the final need to have experts to clarify and other ways, in conclusion, How to attract people how to marketing, to all the process into no flow, this is the highest level of micro-BO marketing! Source: Imperial Civilization www.wdgwm.com A5 Starting, reproduced please specify, thank you!