Milk powder confusing three overseas enterprises monopoly 90% generations

The 2008 melamine incident not only knocked down Sanlu, but also hammered domestic consumers to the brand of domestic milk powder, and instead bought foreign brands of powdered milk. It is to see the business opportunities, some Chinese registered trademarks overseas, and commissioned foreign factories responsible for production, to confuse the results, and the products are exclusively sold to the domestic. According to industry insiders, currently in the Chinese market sales of hundreds of imported milk powder brand, nearly probably take the above operating methods. Dairy expert Dingmian to the "First Financial (micro-blog) Daily," said this part of the brand in the overseas market and visibility, but some people to register a company overseas, make a very "flavor" name, the use of some local milk powder manufacturers OEM production, and then resell domestic, domestic currently nearly 100 imported milk powder brand, A conservative estimate of more than sixty or seventy is the mode of operation. A person who has been in the milk powder industry for more than a decade has confirmed the claim, such as the Connate Yuan (01112). HK), Mercy, Australia excellent (01717. HK), Neotrieon and other brands of milk powder have been exposed to play a foreign brand identity. At present, Europe and the United States well-known milk powder brand less than 100, of which only 20~30 home into China. But domestic has nearly hundred foreign brands. In order to avoid being recognized by consumers to play out of the brand identity, some brands are still trying to "wash the white", such as Australia yogurt, through the holding of some European milk powder brand, to "wash the white" purpose. It is noteworthy that most of these brands are registered after 2008 years, due to the 2008 melamine incident, the local milk powder brand suffered a major trust crisis, many people in China to see the business opportunities, the import brand, quickly occupy the market, to achieve high sales. Said the industry, according to public information, the annual sales of Sheng Yuan over 3 billion yuan, Australia excellent sales also close to 500 million yuan. And grace in being exposed to play as a foreign brand identity, sales from more than 1 billion yuan rapid decline, but there are still 700 million or 800 million yuan sales, it shows the charm of the brand milk powder. Industry insiders told reporters that these milk powder per pot Price is often only 70~90 yuan, and domestic sales price as high as 300 yuan, such a high price in the world are very rare. Dingmian told reporters, has been surveyed overseas most countries milk powder prices, generally equivalent to about 120 yuan, more than 150 yuan is almost rare. Industry insiders said that every year there will be a large number of imported milk powder because the inspection and quarantine standards are blocked at the Customs pass. Industry insiders said that, of these, more than 90% of these are dressed up in the foreign brand. Since most of the above foreign brands are the original domestic some dairy operators, this part of the industry to use the Chinese laws and regulations of the understanding, sales channels to grasp, even in the customs also have some connections, three or four months can make a foreign brand, and really do a good brand of milk powder for at least two or three years. People familiar with the matter said, such as Australia's gifted milk Powder founder is the original Nanshan milk Powder marketing Director. A large number of domestic industry people "inbreeding" of the foreign brand milk powder and not very good brand awareness, moreThere is no technology accumulation, and there is no own processing plant, which requires a very high level of High-tech infant milk powder risk. Dingmian and the industry insiders told reporters that, first of all, the above brands do not have the ability to research and development, only to find local dairy enterprises low-cost generation, product technology content is not high; Secondly, foundry enterprises need to set up for OEM brand in accordance with Chinese production standards to establish milk powder production line, but the foundry enterprises are often not good at, there is a greater risk; A bad currency expels a good coin. These foreign brand production, research and development, marketing costs are often lower than other brands, and domestic consumers lack of judgment, resulting in the impact on the market. Industry insiders told reporters that at present, almost 90% of the domestic brands from three generations of factories, New Zealand group of Good Teng, has more than 20 of the above foreign brands by its OEM production, Switzerland Holdav, Australia Tatura also have more than 10 of the above brand milk powder brand to find its foundry. People familiar with the situation said that there are still hundreds of "fake foreign brands" are in the register. He Tianxian