Mobile game developers: How to let users find the best game to play
Source: Internet
Author: User
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If you just finished the last line of the newly developed game app and thought it was the best game in the universe, what would you do next? The following is a mobile advertising company Tapjoy partner Chris Akhavan in San Francisco yesterday Some of the release suggestions offered to mobile game developers on conference: Eyeball-effect players are senior members of the appearance association. Not only the game interface needs careful design, the icon is the first step to attract attention. Orange and blue have always been the pet of application developers, from the perspective of color, the contrast between the two colors can bring a visual impact, so many Hollywood movie posters are using this pair of contrasting color combinations. But when all apps use these two colors as the keynote, it's probably better to choose another color. Take Canada and Mexico as mice in the North American market, if you want to publish your own universe good game, and want the itunes store or Google recommend your game, then at least prepare 10.2 million dollars of budget, plus a variety of marketing, The total cost could be as high as 1 million dollars. Find a reliable partner can save a lot of money, well-known open platform and partners have Tencent, Gree, Animoca, Mobage, TinyCo, Chillingo, backflip and Tapjoy and so on. Game developers can get more promotional support through their collaboration and partitioning. In the early days of the game, it would be better to open the market to Mexico, Canada and a few users, to test its popularity, and to improve it instantly if there were bugs. Chris joked that America's app store couldn't see even a bad comment in Canada. So now that the game has been released, how can we get more people to play the game? Common marketing Methods: a) incentive installation (rewarded installs) b) video advertising c) Cross device ads (cross device promotion), in computers, tablets, Smart-Phone switch D) social network advertising e-word of mouth f the App Store's recommendation Chris recommends that Android game developers wall The Google Play recommendation game to the wall, and that Google Play's Android development team will review the number of users ' high rated games five a week, Recommend to Google Play's display group, and then after a round of review, will be Google to recommend to their pages. Wooing and luring methods for not being discarded by users can be found in a previous report. Chris personally offers two ways: one is to encourage friends to invite friends, to enhance the interaction between friends. When the circle of Friends is playing this game, users often do not leave. The second is to reward users to log in incrementally every day, the more the number of consecutive logon days, the more rewards, and to let users know how to next a generous reward. A number of criteria for the strongest game in the universe Finally, Chris cites several very successful games in common: multi-language environments, multi-device compatibility support technology details: Retina screen, screen flip, multitasking, positioning services, support Game Center save, and so on. The release of the game is a science, not one or two words can be summed up. Pingwest welcome Daniel to exchange experience for the benefit of more game developers.
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