Mobile Internet cooling: Talent fever slowing down big companies hiring slows

Last year's frantic looting turned into a job cut or shut down this year, with speculation turned into work hard to find, and the mobile internet market is returning to rationality

The work is not easy to find.

"This time last year, a newly-graduated Android developer can easily get 78,100 months, and this year, it's hard to find a job," he said. Tiank, founder of mobile internet search recruitment business, told reporters that the recent decline in pay for mobile internet workers has been the most obvious to Android developers.

To mention the crazy scene of last year's scramble for talent, many people still remember: not only Tencent, Baidu, Shanda and other giants frantically hoarding talent, large and small internet companies are also around the network to recruit mobile Internet client development talent, and the small and medium-sized entrepreneurial team into the capital is crazy expansion, at that time, many even just graduated, Mobile developers with no work experience can get a high salary.

There are signs that, after last year's madness, the entire mobile internet start-up and investment has obviously begun to cool down, and reporter survey found that, as the industry's leading indicators, the mobile internet this year the talent shortage has been effectively alleviated, the bubble began to be squeezed out, the entire industry back to rationality.

Big companies slow down

The reporter learned that many big companies this year to stop hiring, is leading to mobile internet talent pay price decline is an important reason. This year, Tencent, Alibaba, Shanda, Baidu and many other internet giants have begun to suspend hiring or even stop hiring.

The Grand Innovation Institute, which has been responsible for the incubation of many mobile internet projects, began mass layoffs at the end of last year. People familiar with the matter told reporters that a total of hundreds of people had been laid off, all of whom were involved in the search for a new job.

"When Shanda was hiring, it was an offer on the phone for an interview. "A headhunter recalls to reporters the madness of the Grand Innovation Institute, which had placed great hopes on these projects." In this wave of layoffs, a large number of projects have been cut off. Now the Grand Innovation Institute has only Marcum, all, micro-cool and so on a few projects.

Shanda has a total of cutting guests, have you, Marcum Chronicle, Thesaurus English, micro-cool, such as a large number of mobile applications, before, Shanda has invested heavily in these projects. In fact, the actual revenue generated by most projects is not as high as expected. For example, the grand investment in a large number of resources to promote the customer discount, in the Apple app Store ranking has been hovering between 300 to 400, in the fierce market competition, access to the cost of users has been rising.

In the near future, Grand Wireless completed MBO, officially out of the grand system. This marks the grand and stripped off a considerable number of wireless services.

"Shanda is not popular in the market, and many companies have expressed reluctance to recruit grand people. "A headhunter told reporters this is because the grand in the past few years, the rapid expansion of the accumulation of a lot of people, many people's ability has not really been recognized by the market, but the expectations are very high, the demand is often with the market can give a certain gap in the price."

In addition, the Nineth City recently announced a large number of layoffs. There are rumours that the Nineth city's wireless sector is the focus of job cuts, but the Nineth city denied it to journalists.

In addition to these layoffs companies, Tencent, Alibaba, Baidu and other companies, the wireless sector has also begun to stop hiring or very few hiring. Alibaba, for example, froze most jobs before privatisation was complete, leaving many headhunters doing business in Alibaba with nothing to do.

Many traditional internet companies are also starting to look cautious in the mobile-Internet landscape--often aware that the mobile Internet is a trend, or that rivals have launched mobile clients and are rushing to push one, but most have not figured out exactly where their mobile business is headed.

"Last year, people thought that mobile Internet is very simple, first to do a app hanging up to say." But do not know behind the operation is very burning money. "Engaged in mobile phone software outsourcing business Mobo Technology general manager Xun Jun told reporters:" Now we will calculate the cost, realize the need for a lot of input, to realize that the threshold is not so low. ”

Therefore, these only in the layout phase of the company often only recruit a few people, responsible for the development and maintenance of mobile clients, do not choose to recruit on a large scale.

Investment Fever

Big companies are starting to reduce hiring, and this year the demand for talent from small and medium-sized startups is starting to drop sharply. The fall of a large number of small and medium-sized teams reduces market demand.

Just a year ago, mobile Internet domain is described as "a few recently graduated college students, find a house for a few months, it is possible to develop an angry bird as hot products to make money," so in the short term, a large number of small and medium-sized entrepreneurs with entrepreneurial dreams into this area.

For the entire 2012, few of the market's brightest moves have been applied, and most entrepreneurs have become worse off.

Games and advertising are seen as the main two sources of current Internet revenue for China Mobile. In the first quarter of 2012, China's mobile advertising was about $1.1 billion trillion, and mobile gaming was about $1 billion trillion-the real revenue of the entire mobile Internet was small, according to Eric Consulting.

But millions of mobile internet practitioners want to eat this little cake, although the market is still growing at a high speed, for most entrepreneurial teams, if no more funds come in, the team may be dead at any time, must find investors ' money as soon as possible to support themselves through the current difficulties.

Some start-up teams that are struggling to get a steady income are forced to take on other companies ' mobile applications to feed themselves, while more startups are shut down directly.