Mobile marketing bubble?

Recently, just a directional additional financing of 25 million yuan mobile marketing platform point of the customer, the recent announcement of further targeted additional shares, financing 220 million yuan.

According to the point of the public announcement of the financing, the point of the customer will be a share price of 14 yuan, for 43 specific shareholders, and other specific objects, the total issue of the issuance of 15,822,000 shares, a total of 220 million to raise capital. This collection of supporting funds will be used to pay for the purchase of the cash to the price, the remaining part of the replenishment of the customer's liquidity, market development, research and development expenditure.

The targets include: Huaxia Capital Management Co., Ltd., red Clay Innovation Fund Management Co., Ltd., Shenzhen Innovation Investment Group Co., Ltd., and other new Sanbanxi qualified investors, as well as a point of customer management team, the management team this increase of nearly 30 million yuan, point customer CEO Huangmeng 20 million Yuan, A little bit of customer VP Liu Investment more than 5 million yuan.

Location Point Guest Official introduction data show, Dot Point Guest was founded in 2007, the main mode is to help micro-letter, Ishin, micro-Bo and other mobile social marketing solutions. At present, the point has been completed around the micro-letter, Alipay service window for the center of the entire product and service chain to build, involving the general edition, industry version, intelligent Hardware, custom development, operation and so on.

Point Guest said that the company has in the catering, training, real estate, more than 20 traditional industries to launch in-depth business real process function module, catering and other small and medium-sized enterprises to provide solutions.

The issue is to point to the second in half a year in the secondary issue, last July, the point of customer-directed additional financing 25 million yuan. Dot Dot Guest CEO Huangmeng 36 Krypton said that the reason for the two times in a year to issue shares, is due to market promotion.

Time is important for mobile internet. So, at the right time, a quick two additional. The point of the additional funds will be used in technology and product input, marketing and the integration of the downstream industry, do not rule out some acquisitions.

In the future, customers want to create a full range of corporate mobile social marketing services platform. In this ecology, there are participants to provide technical products, there are participants to provide advisory services, there are participants mainly to expand corporate customers, with participants to provide on behalf of operating services. After the issuance of stock, the point of customer will be in the vertical industry customers will continue to dig deeper, to create a specific industry in line with customer landing products. At the same time, the point of the customer in the large data analysis will do some technical reserves.