Mobile social applications will have an important impact on corporate promotion, the report says

Beijing time September 13 afternoon news, according to foreign media reports, "Public Relations Weekly" (PRWeek) and Minth Public Relations Company (MS&L) This June, a survey showed that mobile social applications will have a significant impact on corporate promotion.　　When asked what kind of social media behavior would have the greatest impact on a business or brand, a total of 17% of companies chose "to use social media more through mobile platforms", ranked first, while 12% of respondents opted for "more geo-positioning mobile social networks", ranked fourth. Another 4% of the respondents said that increasing their spending on Twitter would be their most important policy. Although most users access Twitter through desktop devices, the microblogging service continues to play an increasingly important role in mobile social networks.　　According to Twitter's official data, the site's mobile user traffic increased by 62% over 4 months, while the percentage of mobile registered users grew from 5% to 16% earlier this year.　　In the survey, 16% of companies chose to increase Facebook's exposure, 14% chose to increase their blog PR, 5% chose to create exclusive content on YouTube, and 3% chose to increase the use of social games.　　Public Relations Weekly and Minth PR found that while American marketers rarely use specific mobile social media tools, the gap between desktop and mobile devices is shrinking for many users as smart devices evolve. Most mobile marketing programs rely on geo-location data to provide the user with information when they are close to the store or consider buying a product. While pure geolocation services such as Foursquare are relatively niche, Facebook has introduced this service, and social networking has become one of the most widely used mobile apps in the past few years. Therefore, this kind of service will play more and more important role in enterprise marketing in the future. (Ding Macro)