Montneuilly The industry tourism: "Management" marketing to tourists

In the south of Yinshan, Hohhot, Mengniu and Yili, the two most famous dairy enterprises in China, support the reputation of the milk, but also traction the eyes of countless entrepreneurs.　　Open their own industrial tourism, tourism and business management and even brand marketing integration, this is Mengniu and Yili "brand" line of important chain.　　Flying across the blue sky, through the beautiful grasslands of cattle and sheep, and in the development zone and suburban counties of Hohhot, a group of entrepreneurs from Shanghai have come all the way to the pilgrimage. From the production line to the management of the core, entrepreneurs are in the scene, quickly be amazed.　　Mengniu and Yili's industrial tourism-type marketing, is undoubtedly ingenious. Industrial tourism large turntable automatic milking equipment above can stand 60 cows, these trained cows on the turntable rotating a lap on the milking finished, and then follow the original way back to their barn.　　This is Mengniu's milking factory. As an auxiliary facility, the automatic driving of the ox door with infra-red is like a long arm, and when the ox does not go, it pushes the ox.　　An average cow milking three times a day, the average annual output reached 8~10 tons.　　There are soothing prairie songs, cattle pens have special facilities for cattle itching, cow itch in the past this similar automatic shoe-rubbing equipment edge rub a rub. This is the embodiment of animal welfare thought, aims to give the cow a careful care to improve product quality.　　The slogan "Be kind to every cow, because they're all mothers" is very striking above the plant. Each cow has a yellow label on its ears, which is their ID card, showing their age and physical condition. The back has a different color, indicating which dormitory they belong to.　　All this makes the group of Shanghai Huang Yu Group of entrepreneurs Marvel unceasingly. In Mengniu's modern pasture, there are four kinds of milking modes, in addition to the above parallel milking mode, there are robot milking, fishbone milking and parallel milking.　　For example, robot milking using 24-hour "voluntary" milking, infrared cleaning, and hanging milk cups, this is a demonstration of the project, can squeeze about 80 cows a day. Cows from dairy farmers are usually sent to a fishbone-style milking factory. The ground is automatically flushed every two hours and rushes to a biogas power plant. Under the sand there is warm equipment for the cows to keep warm.　　Every day, the milkman also from the dairy farmers around the collection of milk from the source collected, sent here for processing. Modern production line behind, there are advanced management support.　　Mengniu's six-phase factory, including the management of a total of only 296 people, but in the full automatic line, but can handle more than 2000 tons of milk a day.　　Unlike many businesses, there is a mirror on every employee desk in the office, and your expression represents your attitude.　　Corporate governance to stick aside, employees can often see, by heart.　　Staff in the workshop are also often reminded of the reason that, in the production workshop, their performance appraisal forms are posted in eye-catching places, different colors represent different assessment situation, at a glance.　　And in Yili, there are also such advanced production lines and management methods.　　Harvesting managementThrough the visit and introduction, the entrepreneur meticulous observation, deep thinking, its thoughts flying, the reporter may wish to notes several in this: the management hides in the detail. In Mengniu's lab, in order to prevent damage to the eyes of chemical tests, several laboratory doors have specialized eye-flushing equipment. Yili changed the welcome speech of the electronic display screen at any time according to the visitors ' situation.　　If the day of the visit, despite the crowded, Huang Yu entrepreneur Club entrepreneurs are still delighted to see the welcome to their own subtitles, the fine impression of Yili. The world of slogans. Whether Mengniu or Yili, the company's production lines, milking factories, research and development centers and a number of public areas, are covered with slogans. "Look at others do not pleasing to the eye, first of all, their own self-cultivation," "The Sun Everbright, parents Grace Big, a gentleman of large, small popularity." "Small wins by wisdom, victory by virtue" "Control every process, do a good job every product. "Some are moral and ethical education for employees, some are management concepts, some are corporate leaders ' motto, some are borrowed from other companies."　　They play the role of warning, reminding, but also catchy, for the spread of corporate culture is very valuable. Marketing is everywhere. Entrepreneurs ' cars have not yet arrived at the Mengniu plant in Horinger, there are a number of "Chinese dairy" billboards. Mengniu in the vicinity of a region, a multi-storey building is all kinds of low-level shops, the head is unified with Mengniu logo, but these stores sell things, but it may be completely unrelated to Mengniu.　　Even tourist touring buses don't forget to hit the company logo. Innovation is the secret of success. Two companies in the domestic earlier use of Tetra Lok packaging production lines, so that milk through the boxed quickly to the market. The new Tetra Le packaging allows the product to have a 6-8-month freshness period. According to the past mode of production, the product has not expired in Inner Mongolia. Yili became the leading enterprise to subvert the production mode of Chinese dairy industry. Speaking of how to face the cost pressure, Yili President Jianqiu first talked about product innovation. Innovation in marketing is also the key to the success of two companies. Yili produced ice cream at the beginning of the year, with aircraft in Baotou ice cream tickets, ice cream tickets to collect ice cream, the result of a cannon and red. In order to open the market in Hubei, think of the once zhaojun in Inner Mongolia Wang Zhaojun's hometown in Hubei, big play feelings card, launched "Zhao June to the hometown, Yili send the truth" million ice-cream to send Wuhan activities, so that the product quickly blew open the Wuhan market, and then captured the country. And Mengniu is by virtue of "Super Girl", "God five" and so quickly increased the influence.　　And Erie was the official sponsor of the 2008 Olympics. Positioning of each other dislocation. Mengniu is a typical private enterprise, Yili is a state-owned enterprise, but Mengniu is interested in its own state-owned enterprises closer. Yili, as a state-owned enterprise, emphasizes its marketization mechanism. For example, Mengniu even put "the development of Marxism is mengniu corporate culture leading" as the company's corporate culture, one of the core values. Another example, Mengniu's vice president mentioned that several elements of the company's success include the establishment of the party committee, the Youth League and trade unions. From the outset the company's disciplinary teamis very large, the annual inspection department has fixed indicators and tasks, can not find loopholes and accountability. Unions care about their employees by organizing their employees ' collective weddings. However, Mengniu has another principle: although it is a private enterprise, but not a family business, set up when the wife and children are all home, can not work in this enterprise.