Motorola Li: This year shrink to "three platforms" focus on 3G

Every reporter Yu Wei from Beijing this February, Li from Electrolux to Motorola (hereinafter referred to as Moto), Moto Mobile Terminal division of China Sales Vice president. But Moto's performance in the Chinese market has made the new Vice-President happy.　　According to the first quarter of China's mobile phone sales report by ISUPPLI China Research Institute, Moto's market share continued to decline, has fallen to below 10%, not only by Nokia, Samsung dumped, even domestic brands Tianyu Lanton also surpassed the Moto. The arrival of the Li, called the stepped.　　Yesterday, Li received a "daily economic news" interview on many issues of concern to the market.　　Strategy to adjust the main "daily Economic news" (hereinafter called NBD): Moto Market performance difficult, this year moto to you set up what kind of task? Li: I don't think it's convenient for you to talk about it in the media, but I'm sure it's not a lot of tasks for my company. Moto this year is mainly adjusted.　　But the goals we set for the Chinese market in 2008 have not changed, and our determination to develop has not changed.　　NBD: What are the Moto's goals for the Chinese market this year, what are the plans and what are the adjustments? Li: This year Moto has no plans for the market, such as how much sales to achieve, the market share to how much. Because this year is the adjustment period, also just catch up with China 3G, our plan will be flexible with the development of the 3G market.　　We will make full use of Moto and the three major operators long-term cooperation, in the custom mobile phone, this year will launch 10 balance 3G mobile phone. Moto's adjustment is to put the original large number of platforms, contracted to three platforms above, the three platform is the Android platform with Google, and Microsoft cooperation WindowsMobile platform and Moto own platform,　　Today's mobile phone is the use of WindowsMobile platform products.　　How do you look at Apple as a vice president of the market after learning to focus on Nbd:moto's market share is far behind the competition? Li: There is a point of view, Moto originally is too much value market share and go to the point of today. Competition with competitors market share is past, we are more looking at the profit, the introduction of a product will be successful, this is our adjustment period strategy. With the current economic environment and the company's situation, we have to focus on the three major platforms with limited resources.　　Based on three major platforms, product development. NBD: In the mobile phone industry, there are usually two ways to make a profit: either to develop a wide range of products or to focus on a particular product.　　Apple iphone is the latter, Moto is not also to take the iphone road? Li: Yes. This is the inevitable contraction of the moto, I said, we in the future development of ideas is a heavy profit, this is the current new product listing cycle slow, but will improve in the future. In addition, our product line although contracted, butStill more than the iphone.　　NBD: Is the market share shrinking, so don't fancy scale? Li: This is the result of refinement, independent of scale. In the process of communication with customers, including the customer's understanding of the product and marketing plan, in fact, more emphasis on effectiveness. Formerly a large area of marketing, but consumers today more and more mature, they know what their needs are, want to personalize, customized.　　In this process is the need for manufacturers, channels, including to provide consumers with services to the link to add fine.　　For 3G Nbd:moto Research and development adjustment to three platforms, then three platforms in the 3G mobile phone era, its function is how to divide? Li: Moto has set a goal for high-end smartphones since last year, but not in the 3G handset sector.　　Among them, we will focus on cooperation with Google's Android platform, followed by the cooperation with Microsoft WindowsMobile platform, the platform will focus on the development of high-end intelligent products, moto own platform, the development of 3G mobile phone products, such as Moto the earliest l800t.　　NBD: But the Android platform that is currently working with Google does not have a product development listing, and the other two platforms have only one? Li: Now moto up and down for the 3G mobile phone Yigujin. Our 3G mobile phone products to the second half only began to launch, when the new product listing cycle will be significantly accelerated.　　Our focus on Google's Android platform, its products to be seen in the Chinese market at the end of this year, we have a series of adjustments can be said to be for it (Google Android platform).　　NBD: So what is the current progress of the proposed spin-off of the handset business? Li: The handset business has been in the spin-off. This is the United States headquarters proposed, the Moto Mobile phone division and moto other business units, independent of the company and listed in the United States. This is a spin-off of the Moto global business, including China, of course. This can be a lot less for mobile phone business, but there is no timetable. According to Moto's global earnings in 2008, handsets, which account for business as a company, accounted for nearly 50% of the Moto business, as is the case in China.