My corporate website promotion experience to share

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At present, most of the domestic corporate web site is neither beautiful nor moving, if not the initiative, it is difficult to imagine in the vast network of the sea, there will be "object" to come to the door. Therefore, how to promote their own web site is an enterprise in the implementation of Internet strategy need to go and must go the second step. In a sense, the effective promotion of corporate web sites is something that makes it difficult for your family to know what HTML is, and, of course, is a more subtle and skillful project. The author based on practical experience, to recommend a few corporate website promotion skills.

Multi-registration: Leave "professional" reputation

First-time respondents in the search for corporate web sites, generally by inputting keywords or approximate values to describe the target enterprise, and then "Salvage" in the Navigator, at this time, if your business is ranked in front of the search list, then the opportunity for attention will undoubtedly be more. Therefore, enterprises to promote their own, not to be in many navigation stations or enterprise industry network registration, and to choose good keywords. Register to get a good position, not the name of the company posted everywhere (in fact, most of the domestic enterprises in the registration, just the first thought is this), but to guide others to find the "road", let it along the vine touch your "melon." Successful practices are generally "professional", such as registering by industry, said is "jargon", what to do, what bowl of rice to say that both clear and concise; By product category registration, can not be vague, the product's special performance, excellent degree, etc. when said must say, but the wording should be rigorous, modest, a self-styled will only hit the company's brand. In addition, it may be appropriate to enrich the "connotation" of the enterprise, extend the culture, such as amortization of the management of the enterprise, marketing ideas. Ask, in the list of products everywhere, a "soul" business can not let people stop? In addition, it is worth mentioning that at present, there are many industry network and service-specific websites, such as the window of Chinese enterprises, Chinese enterprise products online, domestic enterprises directory sites, such as the general navigation station More industry background is also more "knowledgeable", enterprises really need to be in these sites "report account". such as: To promote Hengyang printing _ Hengyang Color Printing network, you can find some of the printing industry website for information dissemination.

PR Publicity: Cloth Dragnet

Enterprises to build their own web site, it is necessary to train all the time for the site to carry out public relations awareness, and all possible promotional opportunities should not give up. For example, some traditional propaganda tools can be used, in the staff business card, company letterhead, company resume, Product introduction, Employee handbook and other company materials printed on the company's web site; at the same time, the company in the newspapers, radio, television and other public media and light boxes, road signs and other outdoor advertising should try to play the company's Web site. To this, I think of this thing: one day, Jiangsu Wuxi has a two floor factory at the same time in the "Wuxi daily," the same banner on the floor ads, which B floor factory throw eye-catching line: "Our floor has been on the Internet, the Web site is ..." This passage has played a lot of role, A lot of users choose b because they think B is more powerful. Experience this, the nail flooring factory is also actively preparing to build their own website. Business, "The tongue beat a roll, * * Do not lose money", the website propaganda is also so. Instead of ignoring every customer or business partner you're dealing with, be smart enough to contact and reinforce the fact that your company already has a separate Web site. When contacting them, tell each other about your site, add a word to your check, and invite them to your site to see.

Online Offensive: Temperance and propriety

Enterprise construction of the purpose of the Web site or motivation, nothing more than to experience the Internet to bring the fashion and efficiency, with the help of the network to build momentum, playing brands, expand sales, win benefits. However, the strong business atmosphere of corporate websites is not very popular, obviously, naked yell will block some roads. Therefore, enterprises to carry out online offensive even if the impatience to be gentle, temperance and propriety. If you want to get more customers to know the e-mail address of their business, and take the method of forcing others to accept, this will only lead to resentment. Don't do that, many companies have suffered from it. Enterprises through e-mail online marketing, it is best to get in touch with each other, and strive to obtain the consent of the other party. In fact, the email that is allowed is good, and there is a friendship (Chinese businessmen prefer this), often business is done. e-Mail Online, low-cost, but in the method to use more brains. If you want to save money, and other enterprises to exchange banner advertising is also a good choice, from the current domestic corporate web site, the exchange of banner advertising is not much. Do not be ashamed of the teeth, not to mention this, in the online world, closed will only let you suffer losses. In addition to the above methods, interested enterprises can also be pulled to repeat customers, for example, publish a company's own electronic magazine or news list, telling others that you can regularly send them publications about new products, special offers, articles that interest them, industry news, and so on, to meet your business's commitment to gain certain benefits. Clearly, this is a higher demand for the corporate web site, and it also creates huge business value. In a word, the enterprise has the strength, has the charm, has the charm, has the impact.

Dark view of the media: breeding case

Every one has been on the internet to build a station of the enterprise, more or less have tasted the benefits of the Internet, such as can be aware of product information at any time, insight into the market, tracking competitors, to understand the industry trend and so on, since the Internet has been, do not complain about bandwidth congestion, such as Smart companies will think about how to do online marketing, so that they shine, more than a chip. And they also figured out that at the moment the news media on the network related things love to add, enterprises in the network to do the article will be able to burst hot spots. So, in the use of the Internet at the same time, also pay attention to their progress, and news units to maintain contact, mining "news Eye", once serve, and strive to do the full article. "Opportunity only favors prepared mind", enterprises on the Internet more "activities" activities, maybe really live up