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Analysis of the current network recruitment industry several major sites, not to consider headhunting and other products, share the talent site of the core service model and process of thinking and innovative ideas, and how these innovations are applied to our website, to our website in 2009, the profit and flow have created a new record, I hope that these experiences can bring us some new ideas, the beginning of the new year, I wish you all in the next year the site can achieve a huge income.

Our website is currently the first portal talent network in Henan Talent Network, the beginning of the website revision, we analyzed the existing network recruitment industry flow and operation mode:

The process for personal service is as follows:

The Enterprise service process is as follows:

From the above process you can see two key points:

1, the Enterprise publishes the recruitment information, the talented person delivers the personal resume, the website only serves as the two sides contact one tool and the platform, and does not have the true sense service and participates;

2, the website information is only open to the individual, but to the enterprise basically is completely closed;

Analyze these two points from the following two user services:

For enterprises: the site to enterprise-centric operating ideas, derived from the service concept of natural enterprise-oriented. Enterprise as a buyer, is the site's main source of profit, charging mode is mainly the purchase time period, the enterprise spent hundreds of yuan, purchase a few posts a week or January to use the rights.

Due to the restriction of payment, many SMEs will consider the cost of recruitment. Because the company post the recruitment effect and its investment is not necessarily proportional, but did not pay the service fee of the enterprise, can not query the Web site resume library, can not post the service experience, the company's resume quality and quantity are no concept, Can only rely on the so-called million resumes, millions of traffic advertising to do surface judgment.

Therefore, to a certain extent, limited the development of the number of small and medium-sized enterprises, the loss of many small and medium-sized users, to the immediate results of the recruitment of talent market, and for the charging enterprise, but also the lack of effective tracking and reconfiguration services.

For individuals: Individual users registered resumes, because many people do not know the production and delivery of resumes skills, the site for individuals also did not provide more value-added services and tracking service, resulting in a lot of personal users post, resume after all, no audio, feel that they do not have any association with the talent site itself.

At the same time talent site home dazzling advertising, personal service function just leave a small piece, in the hope that their resume can be seen as soon as possible by the enterprise's urgent mood behind unexpectedly is only pay users to see themselves, greatly reducing the success rate of job search, resulting in the user's viscosity is not enough, loyalty, low, serious loss, At the same time also on the Internet to create doubts and negative.

Based on the above view, we will abandon the traditional talent website operation mode, put forward 4 changes:

I. Changing the way of service

Ii. changing the charging model

Iii. Changing Advertising mode (abbreviated)

Iv. Changing the user experience

These four points are basically described to the talent network features advantages, the following will focus on this four-point change.

Changes in the way of service

Traditional talent Network operation services, small and medium-sized enterprises on the network recruitment itself, the main reason is that there is no network recruitment effect of a concept, and can not go to free experience and try, and some enterprises even if the purchase of fees and charges services, but also get more professional and deep service, Just bought a system and booth to post a job advertisement, and the recruitment effect seems to have nothing to do with the talent site operators.

At present, the majority of talent network operators to the site itself as a platform, and businesses like E-commerce consumer-to-consumer business, job seekers like buyers, both sides of all processes do not manage and follow-up services, both by the two sides to complete, as to whether the business is not the responsibility of the site to sell things.

In view of the above, the need for new changes in the service, the talent network itself is not a platform for both parties to trade, but for both sides of a service intermediary, the goal is to complete the needs of both sides to solve the problems and supply and demand contradictions between enterprises and job seekers, more similar to the traditional industry in the real estate intermediary.

So if you look at the real estate agency, the release of house information and buyers between, if they want to complete the transaction, is the need for intermediary tracking and more professional services, perhaps the change of mind is not a problem, then the root of the problem is through what way and service flow can make this tracking service and professional services the best ratio, But not the input of energy and output is not directly proportional.

In view of the above viewpoints, put forward a few service mode and operation view:

1. Key points:

First service, after the charge (perhaps some people questioned how to do so, how to control, I in the subject of the change fee model introduced, because the design of the charging system is also the key content).

2. Enterprise:

Manual and website system combination of customer tracking service, so that customer recruitment success rate of 90%, individual candidates response rate reached 80%.

System for the enterprise received an intelligent analysis of the resume (such as: the same size, the same industry, the same position should receive resumes, recruitment success cycle), according to the results of the intelligent enterprise free increase advertising and automatic referral matching to individuals, in the service period did not close the recruitment of enterprises, automatic extension of service time Customer Service Specialists track the entire lifecycle of each customer's recruitment through CRM.

3. Personal aspects:

1, the system for individuals in the completion of the resume professional intelligence guidance, each step has in accordance with the system prompts and template according to their own situation to fill in the guidance.

2, for job seekers to add a variety of value-added services and career management services, personal users to increase the professional SNS services, in the SNS increase such as: The position of the Bank plug-in (recommended to the individual suitable for their own position), pay comparison plug-ins (at present many forums on remuneration of the posts and discussions), professional work Management Learning Plug-ins ( The plugin records their latest work items with learning skills, and the system automatically shows that the salary should be increased with the listing needed for these experiences with skills of the recruiting enterprise), a friend Job-hopping plugin (abbreviated), a post Enterprise Comment plugin (abbreviated).

3, professional work with a similar TT communication client (integration of all the above applications) and so on, so that the site throughout the entire career of individuals, these are in order to increase user stickiness, you can later discussion. The final reminder: The focus is not on these, but the system's personnel to the enterprise's push service, resume to fill in guidance services (not so-called information articles), maximize the enterprise to find job seekers, whether or not a paid enterprise.

4. Features:

Mobile Phone SMS recruitment and job search, perhaps there are often some shops on the street posted a recruitment single page, but few people, perhaps a lot of workers put a sign on the roadside waiting.

Now we have launched the function, only need a text message, you can publish recruitment or job search to the site, so that millions of people pay attention to this message, or, directly with a text query million database needs of the job or talent, the need for information directly and accurately pushed to the user's mobile phone.

Through the above changes, the focus is 1th, summarized as follows, first-served measures to enable enterprises to have no concerns, the first release of recruitment, recruit people to charge, so on the one hand, increase the number of enterprise users, without restrictions on the release of posts free of charge, so that the site's job library has been increased, for individuals, increased the number of options , and their resume, has been more business browsing and attention.

The above innovative features you can first experience: http://job.shangdu.com, the next section will focus on the profit model of innovation.