My wholesale website promotion experience: Every 100 yuan brings dozens of new customers

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

I have done a period of time in the wholesale of women, now some experience to write out and share with you, mainly in women's wholesale as an example.

Body：

The first part: How to promote the wholesale website?

I. Preparation conditions (wholesalers of existing websites may skip this section)

In order to obtain the customer's trust, the wholesale website best chooses the independent domain name which remembers, the fast website space as well as the interface friendly website procedure

1, the first to choose a good domain name, in order to remember the main, according to personal experience, although now the short domain name has become a treasure species, but the number + Pinyin domain name combination or a lot of, and good remember, personal recommendations.

2, choose a good space, this does not say, business people, find a bigger IDC business more money does not matter, the key is to stabilize, and speed must be fast. The speed at which most wholesale Web sites are being opened is simply collapsing, and it is estimated that wholesalers themselves cannot stand it, let alone retain customers.

3, and then choose a good website program. Of course you can pay someone to do it, the price fluctuates very much. If it is their own hands, it is best to choose Ecshop or Shopex.

4, improve the content of the website, the commodity regularly updated is very important, in addition, contact information and the most recent shipping records should be placed prominently in the home page.

Second, start to promote

At present, the network wholesalers do the way of promotion is nothing but the following:

1, in the supply and demand website to publish supply information;

2, in Taobao or wholesale forum post;

3, soft text promotion;

4, in some professional websites to put pictures or text display ads;

5, SEO

6, search engine bidding rankings;

7, Word-of-mouth Marketing.

The first two methods are available to everyone, free and simple, but the huge supply of information also leads to the worst results for both methods.

Soft text to promote the effect of a little better than the first two, but because the author of the soft paper is mostly wholesalers themselves even customer service, writing general, and did not attach importance to the dissemination of channels, so the impact is small.

Picture or text display advertising cost-effective, at present, the most popular one wholesale forum home picture ads only 260 yuan/month, paste text ads only 180 yuan/month. If the advertising word and picture design is reasonable, after the launch, the monthly increase of more than 10 customers (most of it is to sell) or no problem. However, the wholesale forum of advertising has been very much, which also led to a reduction in the average effect of each ad, while the other wholesale forum has not formed a climate.

SEO is so far the most cost-effective way to promote, in the "wholesale clothing", "Women's wholesale" and other important keywords of the natural search results, the top few pages of the site almost all done SEO, which are some large or more far-sighted network wholesalers. But because the competition is intense, after the promoter's promotion difficulty is very big, the corresponding expense is also very high (almost SEO an important word is tens of thousands, a common word also wants more than 3000), does not propose the new entrants to adopt this method, unless you have the deep pockets or has the friend to help. In addition, because the ranking rise takes time, it also has a slower effect.

Search engine Bidding ranking is the most efficient and effective way to promote the best. Take Baidu as an example, prepaid 3600 yuan, you can open a Baidu to promote the account, keyword or advertising words, Baidu Customer service can help you fix, easy and convenient, the first day on line will attract a large number of customers. But the biggest difficulty with this approach is control, which is a cost trap if you don't plan and control. I do Baidu promotion, the promotion of regional restrictions in Hubei province, set up more than 100 keywords, only 6 of the key words will consume more than 200 yuan per day, you think, if the promotion in the country, that still have? I recommend this approach, because it is simple and effective, more suitable for new entrants to the wholesalers, Wait until the accumulation of a certain customer can stop the promotion. But I would like to remind you that you must plan and control, especially to set the daily consumption limit (will affect the effect). In addition, because now do bidding ranking wholesalers a lot, fierce competition, costs rise very fast.

The last one is Word-of-mouth marketing, such as a better reputation of the clothing network, fashion uprising and other wholesalers, now basically do not use other promotional methods, relying on loyal repeat customers and good word-of-mouth can maintain a stable business growth. Word-of-mouth is based on a good service base, the need for a strong call center team to do support. This approach is less appropriate for smaller wholesalers. The benefits of Word-of-mouth marketing are unquestionable, but it also has two obvious flaws, first, is the accumulation of word-of-mouth need time, which led to its effectiveness than SEO is still slow; second, because of competitive interests, the exchange between shopkeepers is much less than the average consumer communication, which led to Word-of-mouth marketing for wholesalers, Efficiency and growth are very limited.

To sum up, the above promotion methods are purely network promotion methods, most of the network wholesalers have made and many network workers the same problem, that is, the Web site is to promote the promotion of the network is that everything, the site is everything. In fact, it is not so, offline promotion is equally important, even more important.

The second part, wholesalers need to promote under the line, need combination promotion

Let's see how people do it.

To find more suitable and effective promotion methods, we can understand and learn about the traditional Internet enterprises.

For example, Baidu and Zhou era of 3721, they promote and expand their own way is the development of a large number of agents in the country, they almost no advertising, through the agents of many salesmen unremitting telephone marketing, and gradually grow and develop.

For example, legends and the journey, they promote an important way is to recruit a large number of ground extension staff, every day for a long time to soak in the Internet café posters, competitions, installation and maintenance of the game program and so on. Companies in various types of media issued a large number of advertising, and ultimately rely on distribution throughout the country to assist the implementation of a large number of ground promotion staff to convert into income.

For example, Tencent and 51, they rely on and Internet cafes to establish in-depth cooperation in order to quickly open the market.

For example, Ctrip and Yi Long, two typical internet companies, but rely on the airport, train stations to distribute membership cards and use manuals to accumulate membership and expand influence, and rely on a strong call center to maintain normal operation. So far the orders brought by the website are still less than 10% of the total order number.

For example, within the school and at the domestic, two more typical Internet enterprises, rely on the chicken leg cone, Campus ambassadors and offline activities, such as a few of the network factors are also not the "magic weapon" accumulated and stuck a large number of members.

Smaller, such as some of the personal nature of the local Web site, if you want to develop rapidly, still rely on leaflets, offline activities and telephone marketing, such as traditional offline promotion.

...

Such a lot of examples, in China, because of the particularity of Internet users, a successful Internet enterprises, almost all inseparable from the promotion of the line, or even under the line to promote the main. From the above facts, we can get some inspiration, that is, do network wholesale, the same need and offline promotion combination.

Let me say some of my personal experiences.

Because I have a certain network and programming base, so the wholesale site is their own, do a very beautiful, full-featured, personal also think more convenient and humane, all styles of clothes are hanging up. Because after investigation I found that a lot of physical owners are not online, so the promotion of the time I chose the search engine bidding rankings + leaflets to promote the combination of the way.

Flyers and Baidu bidding on the same day, the next start, dozens of a day phone, QQ is flashing non-stop, but they ask the most questions is:

1. What kind of money do you have?

2. Can you come to see the goods?

3. How much is the wholesale discount?

The answer to these questions, I have in the prominent position of the site are explained, and very clear. Obviously, as some network experts say, most customers are actually blind to your site, and they prefer phone calls or face-to-face conversations, and believe that seeing is believing.

Fortunately, I do the local wholesale, these problems for me are good solution. However, it also made me understand that the website is just a tool, it can only use it, and can not rely on it. Without flyers, it is not possible to attract a large number of entity customers.

Second, the domestic network clothing wholesale industry Status quo

Network clothing wholesale from around 2000 began to appear, after 8 years of time, development to now, still in a very embarrassing situation.

Throughout the current network of clothing wholesale market, although lively, but all clothing wholesale sites are still in the exploration stage, products, services, system is very imperfect.

In addition, as a result of network wholesale defects, as well as many wholesalers network marketing capabilities and funds, resulting in a small number of total customer, entity customers less, a single customer orders less, overall development slow. Part of the network wholesale business-oriented website survival difficult, Yahuo serious.

One of the most important reasons for this situation is that many network wholesalers still do not grasp the main points of the network wholesale industry. If you can not grasp the key points of the industry, it can not really meet the needs of customers, and will not be able to achieve substantial progress and lasting development.

Third, the main points of the network clothing wholesale industry

In my opinion, the main points of the network wholesale industry are arranged according to the important degree, which is convenient, safe and marketing in turn.

The first point is convenient, in the sense of convenience, the network wholesale is different from the entity wholesale, this needless to say, whether wholesalers or shopkeepers, are very aware of this, this is the network wholesale can appear and achieve rapid development of the primary reason. At this point, most wholesalers do a good job, which has become a network wholesaler to attract customers the only trump card.

The second point is security, it can be said to be mutual trust, which is the owner of the most concerned by the network wholesalers generally overlooked a key point. In fact, it is not the network wholesalers do not want to pay attention to it, but at present there is no more effective guarantee of security and control the risk of means.

Cod is currently a part of the network wholesalers to adopt the method, but because the logistics company does not allow inspection, so in fact, this approach to the owner of the protection is not enough, the attraction is limited.

Alipay guarantee this way is used by some wholesalers, and is currently the owner of the general more respected. In this way, Alipay is actually a virtual intermediary. But its drawback is that if the use of Alipay guarantee transactions, the seller is the wholesaler is completely passive, and the payback period is slow, and may not even return. Network wholesalers are limited in funds, would have been part of the inventory, and now also be paid to occupy part of the treasure, then, wholesalers will be due to the turnover of funds is too low and difficult to survive. and Taobao some time ago modified the trading rules, the seller's rights are further weakened, so wholesalers are more unlikely to use Alipay guarantee transactions. Another drawback is that this method is difficult for the real owner, because many shopkeepers rarely surf the internet, or even do not know what Alipay, so wholesalers can not use Alipay to attract physical owners.

Even wholesalers who have expressed support for Alipay's secured transactions have set a threshold to defend their interests. In fact, at present, most wholesalers do not support the delivery of goods, and do not support Alipay guarantee, the owner of security is difficult to secure, so the first trust between shopkeepers and wholesalers is difficult to establish, which is the most important factor affecting the development of network wholesalers.

The third point is marketing, this is the network wholesalers and traditional wholesalers One of the biggest differences, but also network wholesalers can survive and healthy development of one of the key points. For traditional wholesalers, as long as a good wholesale market to choose a good shop there will be a steady stream of business, no need to pay attention to marketing, because this is the market managers, wholesalers pay to store managers high rents in fact equivalent to marketing expenses. and network wholesalers are not the same, the network does not have a good wholesale market, marketing work must do their own, which will also be a long-term and systematic work.

Conclusion: Whether it is from the experience of others or from the main points of the network clothing wholesale industry, wholesalers must be online promotion and online promotion combined, so as to meet customer demand, to cover a broader market, in order to promote the healthy and rapid development of enterprises.

Iv. Start the Portfolio promotion

Web site is actually a promotion of their own services, not all of the basic tools, only with other ways to promote the combination of the use of its advantages and effects to fully play out.

Some of the larger wholesalers in the Midwest to establish a simple office, one or two people rented a normal writing room can manage a province, they can not only print and send leaflets, but also to receive door-to-door visits to customers, can be used as a transit point for goods to meet the needs of some customers to pay the delivery. For areas with offices, the selection and order work is done on the website, and the work of looking at goods, consulting and fetching goods can be done online by the staff of the Office.

Some smaller wholesalers use a different approach, that is, to hire some ground extension workers, who pay a monthly fee of about $300 per month and provide them with some kind of clothes for free, while the ground promoter helps wholesalers develop local customers by distributing leaflets, visiting and conducting regional network marketing. He can also provide door-to-door services to local customers. For the ground promoter, although the remuneration received from each wholesaler is not much, he can provide similar services to several wholesalers at the same time.

These are very good ways to learn from.

My suggestion is that, on the one hand, wholesalers can use the network marketing Low-cost, large coverage of the advantages of attracting a large number of potential customers, and then use a simple office or ground promotion staff throughout the major cities to further gain their trust, thereby increasing the conversion rate of network marketing.

On the other hand, wholesalers can use the office staff or ground extension staff to develop the network does not cover many of the physical owners, to attract and guide them to purchase from the network, and further play the role of the site.

Of course, there are other ways, there is no more to say. My q| q:791639961 welcome Wholesalers to Exchange

V. East pull Sylla (summary)

1, Network marketing Ways and ways there are many, wholesalers can try more, although there are certain risks, but early attempts, early benefit.

2, network wholesalers can not rely too much on the network, offline promotion is a useful supplement, sometimes more important.

3, the network wholesale is a service industry, in the fierce competition situation, whose service is good, who can meet the needs of customers, who can win.

4, sometimes, turn or transition can achieve unexpected results. For example, when you are in a competitive Dongguan for the national market to do online wholesale, you will find it difficult to attract attention or stand out from others. But if you focus on a province or a city, and can provide free look, cod and other services, then soon, in the eyes of the provincial and municipal customers, you will be more than any other wholesalers have advantages.

5, once someone said: Want to get more, often get nothing, just want to get the same, but often have a lot of unexpected harvest. It is easier to do fine than to do, the goal can be set very far, but do not set too big.

6, for the network wholesalers in the initial stage of development, due to limited resources and energy, it is more important to concentrate on concentrating resources on a point rather than blooming everywhere. It is best to discover the salient features of your core competition and distinguish it from other opponents, and if not, make it for yourself. The survival rate of a small business or a new enterprise with no core competitiveness or significant characteristics is very low. A recruit fresh, eat the day, this is the truth.