NetEase hand-off attack E3 international strategic layout is clear

The United States E3 known as the "annual Olympic Games electronic entertainment event," is the world's largest and most famous interactive entertainment show, during which top game manufacturers from all over the world are gathered in the United States west coast city of Los Angeles. This year, the Chinese game giant NetEase Corporation also came to the scene, bringing 7 new mobile games debut in the international arena. Since the second half of 2013, NetEase announced its opening of its international strategy, it has participated in the G-star of Korea International Game Show and the GDC Game Developers Conference of the United States. It also released plans to set up overseas branches in South Korea and North America and attacked the international market. In 2014, the situation of mobile games focused more and more vigorously. Starting from March this year, the mobile games products launched by NetEase cover almost all major game types on the market, forming the trend of full matrix mobile products.

E3 exhibitors products

As the most active game segment in China, the mobile game market is growing in popularity. However, from the data of domestic mobile game products, most mobile game products have less than 20% of the total number of mobile game products sold, making mobile travel a painful point in the industry. 2014 It is estimated that there will be 10,000 mobile games on the market with a survival rate of less than 10%. The face of such brutal elimination mechanism, the competition in the mobile gaming market in China is particularly fierce, NetEase shows the general style of this, with a pragmatic and prudent attitude, according to their own rhythm to open the market situation in mobile games independent research and development And operations continue to force: "mini journey to the west" as the first self-study tour of Netease, with excellent quality and unique new ways of playing, the beta on the first day that ranks among the App Store free top 5, top 7 best-selling list, Baidu Index Break 50,000, open test in January to open more than 80 new service packs, far more than one million revenue. Followed by agent mobile game "Ninja must die 2" with a unique personality of upside down run and alternative "love and kill" social interaction system access to a large number of fans fans retention rate of up to 60%, confirms the hand tour The quality of the product is to enhance the survival of the key to winning.

Compared to enter the domestic market with intense competition, regardless of the user's paying habits, sharing or market rules, overseas travel shows a very good hand environment. According to statistics, the global hand tour players in North America pay up to 45%, becoming the world's highest proportion of paid mobile gamers market. The demand of consumers and video games has crossed national borders and the issue of borderless mobile games has become the trend of the times. In the new global market environment, NetEase has a strong self-research firm to open overseas strategy seems logical, NetEase has always insisted on quality products makes its products have a good user reputation, the production of high standards more in line with the requirements of the game play in Europe and the United States Players. NetEase also opened the scale of overseas recruitment, intends to further develop the international market and operations.

From Netease's recent overseas market movements and mobile game layout is not difficult to find that the strategic layout of its hand travel boutique strategy is not based on a simple domestic based, but with a global perspective through cross-border cooperation, mutual agency and other forms of layout hand Tour business.

NetEase outstanding operating capacity and good reputation for overseas agents laid a good foundation for nearly 15 years, rooted game industry, NetEase has a large user base, abundant financial strength and experienced R & D team and operations team, these resources are Netease pioneering Mobile game market provides a strong support. Netease agent "Hearthstone" successfully reached the summit in 72 hours in China App Store free download list and popular best-selling list, to become acclaimed and blockbuster iPad Double Crown game, on the one hand because the game quality is trustworthy, on the other hand It is NetEase with international competitiveness of the operating system, with the international masterpiece seamless docking. In the previous GDC conference, NetEase company said: continue to uphold the attitude of overseas cooperation, whether agency, export or teamwork, as long as the mutual win-win situation, while users can bring high-quality products, can be used as Choose the direction, and independent products to do the same agent products.

"World HD" Universal Roadshow North America station

NetEase hand in this tour of E3 exhibitors, including magic battle Parkour hand tour "Undead Girl Nie Xiaoqian", simulated business tour "Story Story", the first social hand tour "Happy island", action adventure tour "world HD", horizontal Version of the martial arts fighting hand tour "Shadow Blade", more notably, Speed ​​Tourists for "chasing chase together," a new offensive and defensive hand tour "Devil not ah" in the world's first exposure E3 scene, Netease is building itself Powerful mobile game full matrix layout.

From the G-star in South Korea, the United States GDC, to the E3, has been taking the international action adventure travel "World HD" held its first road show during E3, China or will be "world HD" global launch of the first stop, indicating This makes the industry, players look forward to nearly ARPG mobile game finally opened its mystery. The announcement of the global issuance strategy is most likely to pave the way for global distribution and constantly improve overseas reputation.

"World HD" Universal Roadshow North America station

The world's first exposure of the "devil not ah" bid farewell to the "single" traditional mode of play, a new strategy to open a new defense game pattern, the future trend of mobile games will be "stand-alone online games integration" to: Strategy, on the other hand, into the rich online gaming experience, Q version of devil style has a strong American comic style, the audience won the praise demo. The new Speed ​​Racer chase chase chase crazy crazy art style makes the whole game exudes a warm, crazy that is the visual sense, so that overseas publishers surprise.

E3 live demo product experience area

E3 scene, NetEase hand-held product postcards popular.

E3 NetEase game with international developers to communicate

E3 gaming industry as a world event, much industry attention, Netease games take this opportunity to bring its variety of hand-held products debut, received a great deal of attention, the Chinese game industry in the world arena, is playing an increasingly important role. For Netease, from self research and agency go hand in hand, to develop generous overseas markets, have fully proved the strength of the company.

Attached: NetEase E3 hand tour introduced

"World HD" is a 3D oriental action adventure mobile game, handsome cool Q Meng characters, speed cool cool blow, fresh style and rich play, to give players a new action experience.

"Devil not ah" is a new offensive and defensive hand tour that subverts the traditional blocking monster combat mode. As the first NetEase Hyun Meng offensive and defensive hand masterpiece, "the devil not ah," the classic gameplay large-scale innovation, the game set a variety of offensive and defensive combat system, adorable pet hero advanced system and more powerful devil boss. Players can enjoy the tactical formations of the strategic fun and cool and exciting fighting pleasure. Game farewell stand-alone Daguai mode, the real Hyun Meng offensive and defensive!

"Chase chase together": Netease 2014 speeding hand masterpiece! Europe and the United States Q style print, blood camp confrontation, surges to stimulate the track, avant-garde cool cars ... Open crazy speed chase! Netease self-study next-generation 3D engine NeoX, let the game vertical version of the operation more smoothly!

"Undead girl Nie Xiaoqian": NetEase's first magic battle parkour, self-study skeleton through CocosBuilder animation, the pleasure of fighting pleasure, into the classic Parkour play! Delicate magic style, giant mounts, tricks Boss battle, pet card develop, create a new industry in 2014 Run + X gameplay!

Cake Story is a cake shop theme simulation business game, the game is rich in cake collection system and a large number of lovely decoration, allowing players to enjoy the game in a sweet and warm atmosphere.

Happy Island is an island-run mock-up business game with simple and fun operation, free island dress up, unique global eye friend system, flick fingertips to visit overseas friends, close friend system, fashion party and other creative social friends Mutual help grow!

"Shadow Blade" is a cross version of martial arts fighting mobile games. Inheritance "rain" stand-alone version of the strange dark martial arts style, with a thick ink outline South Martial arts background. The plot is complicated and mysterious, strange and profound. In addition to subvert the traditional story setting and style, its characteristic is comparable to the PC-side real sense of combat and combat elements. Original even strokes system, moves freely with, and for the first time in the field of mobile games to introduce the concept of kill intention and counterattack, combat walk without Z axis, bringing Hearty, strokes to the rapid combat experience of meat.