Network Marketing Promotion must find its own direction

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In the face of the rapid development of the Internet industry, relying solely on traditional marketing methods has gradually been unable to adapt to the development of enterprises, a large number of enterprises are trying to find and their own products to match the network marketing methods.

Here, we first look at the first network marketing, its performance is mainly in the search engine to do the bidding rankings, this way in a few years ago the effect is really good, because at that time the Internet in the early development, the information is relatively small, users are basically through search engines to find the information he needs. But in the face of the Internet information is overwhelming, search engines need to crawl the amount of information is very much, in the face of such a large number of messages, users are most of the search is ambiguous things, so that users are also very headache, it is easy to turn off the Web page directly. and similar information is very many, this to the enterprise promotion effect will also greatly discount.

From the cost point of view, search engine bidding rankings need to continue to invest in money, in the face of the cost of consumption, it will make many enterprises can not accept, but also can not avoid a part of malicious clicks, and this part can not create value of the need for enterprises to pay.

The second generation of network marketing, is now the business-to-business industry, mainly to Alibaba and Hui Cong representative of the integrated category of business-to-business websites, such sites, mainly for the enterprise to provide membership marketing. Membership Marketing is the company's money to buy business-to-business Web site members, and then business-to-business sites for members such as product display, product push, etc. to promote the product sales of some services.

In fact, network marketing whether it is a search bid or membership marketing, are on the basis of the development from scratch, the Internet is changing, enterprises also need to meet market changes in the circumstances, fast to adapt, adjust, so that in the network marketing wave to establish their own competitive advantage. In the face of the third generation of network marketing, no matter what is the mainstream-oriented, Chengdu Enterprises need to be prepared to grasp the next round of network marketing boom.