Network Marketing traditional enterprise management predicament ice-breaking weapon

Changjiang Business News

Newspaper reporter Changyan

At present, the Chinese economy enters the low growth period, the enterprise cost rises, the profit generally reduces, the traditional enterprise competition is more intense, many enterprises appear to receive the single difficulty, the continuous loss and so on.

In fact, the burgeoning network marketing, for the vast number of small and medium-sized enterprises to open up a new world of free play. At present, the Internet has entered the rapid growth stage of commercial applications. Business owners can complete the network marketing, through the network market, to achieve rapid and stable profit.

As one of the six anniversary events of the Yangtze River business newspaper, August 25, "How to make the Internet your money Machine" as the theme of the 2012 China Micro-Enterprise Network Marketing Development Forum (Wuhan railway station) will be held in Wuhan Huatian Hotel (000428, shares). Famous Network marketing expert, China Electronic Commerce Association Network Marketing Promotion Center Director Tan Ren in the future Han for small and medium micro-enterprises to teach the latest network marketing, the secret of successful money.

Network Marketing traditional enterprise management predicament ice-breaking weapon

How to use the network, display, promotion, the formation of product marketing "Butterfly effect", we may wish to take a look at a few cases.

No begging for "sitting" 5 million yuan order

No initiative and customer relations, did not invite customers to eat, also did not send customers any gifts, naked received each other a 5 million Yuan project orders. Drop pies in the sky? Digging gold in the ground? In his own words: "It feels like a dream, which I never thought of before." ”

Naked is the chairman of the Shanghai Haina Company. The company's main business is the construction of roof greening. Naked has not believed that the network can receive any business, he thinks can receive a single of course to find relations, go to the road, walk is "people cooked face cooked products on the traditional route," the company's Web site has become a natural device.

July 2009, naked through a friend to participate in the Tan Ren Information Network Marketing training. A few classes down, originally some stubborn he suddenly enlightened: the original network really has such a big market, oneself can do it completely. Back in Shanghai, he immediately decided to send a few more staff to Tan Ren Information Learning Network Marketing courses. The return of the staff, the company immediately formed a network promotion department, and the company's Web site revision, through SEO optimization and blog marketing and other means to carry out multi-level, long time publicity.

One day after three months, naked received a call from a stranger. The other party introduced himself is a project contractor, tomorrow to Shanghai to talk about the roof greening project, hope naked to the airport to pick up.

In order to secure, naked asked each other how to find their own, the other answer is very concise: "I search the Internet" German roof system "This keyword, I found you. "The next day the two sides met, talk very well, but naked heart or some not at ease, because start talking well, finally did not deal with examples too much." Did not think of each other, that is, Shenyang Brilliance Jinbei Car Company's representative that they have been in the network of naked companies have a comprehensive understanding, but also compared to similar products, think naked company is very suitable, you can sign.

Naked sat at home and "collected" a big single 5 million yuan. Happiness comes suddenly, but also follows: Brilliance BMW, Expo Canada Pavilion, Expo Ireland Pavilion ... have signed up with Naked's company.

Naked is very funny, imitation of Zhao Benshan: "Thank Tan Ren Information Training, thanks to network marketing ..." Indeed, a course, a change, let his business do so easily, the enterprise developed so smoothly, the target market occupied so quickly.

Internet marketing makes bosses more dignified

Yang is the boss of an electronics company, and also the Tan Ren 29 session of the Network Marketing training course Strategy Class monitor. Yang Company's main products are led power supplies, LED lamps and communications equipment power.

Yang is a proud businessman, his life most hated the trustee to find relations, and then the relationship, please eat and drink these things, but people in the lake, involuntarily, business on the social intercourse. Therefore, Yang very vexed also very tangled, how can not go to social intercourse also can have business to do?

By friend recommended, holding to try the psychology, July 2009 Yang with his team to learn Tan Ren Network Marketing course.

After the course, he recognized the huge market potential of network marketing. such as his company, do not have to run the project, can completely through marketing positioning, specific keyword promotion, network display company advantages, to achieve online marketing, offline to do the purpose of the transaction.

4 months later, the effectiveness of network marketing came out, Yang company Guangzhou crown this company defeated the international and domestic numerous industry giants, successfully won the bid for the Shanghai Yangtze River Bridge Project, which for RMB tens of millions of; it was not long before a tunnel project in Shanxi found the company.

Online marketing, for Yang won the performance, but also won the dignity.

In fact, no industry can not use Network marketing, no one will reject the profits of network marketing. The internet is the Sea of information freedom, but also the new paradise of enterprise nuggets.

The most successful network marketing is the boss himself to understand

Last August, Liao in the Hunan Provincial Refrigeration Institute project Exchange, on how the refrigeration industry to comply with the tide of E-commerce, made a refreshing speech, such content, for this purely technical academic group, is a new topic.

Maybe you don't know, Liao is just a fledgling "young" boy, he even did not read the high school, he founded the Changsha extension of Electronic Technology Co., Ltd., to now still only four years, 30 people's team and the domestic first camp in this field, compared to the big brand, but only junior.

However, this studious Hunan boy, in the refrigeration industry in the field of HVAC control, create a unique business model: Soto of each thermostat, electric valve, are sold through the Internet; Soto electronic brand, on the Internet, the procurement orders are from Guangxi Mobile, Yuanda Residential, Pepsi, Changsha cigarette factory, Ningxia Shenhua group, such as big company. 2009, into the first year of network marketing door, Soto can be said to start from scratch, the year's sales have reached an astonishing nearly 20 million yuan, 2010, sales of more than 50 million already is nail. In 2011, Soto's sales have broken through the billion mark, the achievement of annual sales of billion this goal, Liao only in less than four years time.

Open the door to this miracle is Tan Ren Network Marketing course China is currently the most authoritative online marketing training courses for entrepreneurs. "Only the internet can let a person like me without a diploma, no money, no background of ordinary people, to get a speeding growth." "In the past two years has been the most growth of Hunan business Enterprise", "Top ten cattle Business" and other honors Liao deep feeling to say, "The internet has given me a completely different pattern of life, let me believe that no industry giants can not challenge, the Internet marketing area of the general rule is: everything is possible! ”

Liao's confidence in online marketing was ignited by an email. Before the Spring Festival in 2009, just learned from the Tan Ren Network Marketing course to learn mail marketing Liao, tried to send some potential customers a referral company products email, unexpectedly, Pepsi Changsha base immediately back to the mail request order, a sum of 46800 yuan business so easy to deal.

"A small supplier like me can supply such a large customer, if not through online marketing, it is impossible." "Liao said.

Under the shadow of the economic winter, traditional enterprises, especially SMEs have net, through the establishment of marketing-oriented websites, sending accurate e-mail, blog marketing, community marketing, search engine optimization, keyword ads, such as a series of free and paid low-cost, efficient network marketing methods to crack the traditional marketing method of high cost and low efficiency problems.

Liao that the success of the network marketing, its essence is to establish a marketing enterprise website, so that the entire site between the various pages of a sales short array, so that users come in, not only can purchase the products he points to, may also purchase related ancillary products. How can you build a website with marketing power? Repeated study of Tan Ren Network Marketing System curriculum Liao that the secret of success is actually very simple is to really understand the network marketing methods and skills.

"Now, many bosses know the importance of network marketing, but they do not know how to network marketing, or only to the technical staff, the final result can only be a smattering of subordinates fooled." "Liao said.

"Whether it's a website built with marketing power, or the site of the customer Witness news, as well as the professional quality of the big company executives admiration, and I understand that the network marketing has an inseparable relationship," Liao said, "So I suggest that the boss must now put online marketing in the company's strategic development height to consider, Because we face the competitor, actually already is accompanies the network to grow up the brand-new young generation, does not understand the network marketing, we will not be able to compete with them, moreover certainly miserably defeated! ”

Forum Time: August 25 8:30-17:30

Forum Location: Wuhan Hua Tian Hotel 4 floor Wuhan Hall

Organizer: Changjiang Business newspaper, China Electronic Commerce Association Network Marketing Promotion Center

Organizer: Tan Ren Information Wuhan Branch, cattle Business Network, "actual combat business Intelligence" magazine

Enrollment methods: 1, the network registration: Login URL http://www.changjiangtimes.com/home page, or login China E-commerce Association Network Marketing Center website http://www.ecwlyx.com Click into the registration system.

2, Registration Tel: 027-87737688, 87737628, 18627925012 (teacher Zhu)

Tan Ren Information Group

Tan Ren Information Group (http://www.srzxjt.com http://www.wlyxpx.com.cn) by the famous Network marketing strategy expert Tan Ren founded in Shenzhen, determined to become China's most valuable education media enterprises. Since 2006, Tan Ren information has been published in China's first "listening" magazine, "The Real Business Intelligence", which focuses on small and medium-sized enterprises and concentrates on network operation. So far, 213 consecutive issues have been issued to become Shenzhen government-supported innovative projects. The "Real Business Intelligence" magazine was also selected by the Chinese Business Association as the third Prize for China's service innovation.

2006, Tan Ren Information pioneered E-commerce Network marketing training courses, so that traditional enterprises can also be on the network cattle up, has been carried out 114 sessions, has affected more than 36,000 enterprises, involving 3,000 segments of the industry, trainees all over Southeast Asia and Europe and the United States, well received by all, is the largest number of Chinese training One of the most influential E-commerce training courses is called "China e-commerce EMBA program" by entrepreneurs. September 2009, Tan Ren Information Group was identified by China Electronic Commerce Association as the National Top ten E-commerce training institutions. September 2010 Tan Ren Information was named China's E-commerce Hundred enterprises. April 2011, Tan Ren information was selected as "Shenzhen famous Brand", and won the "Special Contribution award."

Traditional Enterprise Learning Network marketing without obstacles

Managers have to master this course first

Many people who do traditional business will assume that: Network Marketing only High-tech Industries can afford to play, we do not fit. However, in fact, a little girl on Taobao open shop can also do business, a small company can continue to receive lucrative export orders, these powerful operators can also earn a good online sales profits.

Small and medium-sized micro-enterprises want to be in the Internet, the first thing to do is not to learn technology, but conversion concept. The essence of network marketing is marketing, technology is only means, not its core elements. To a certain extent, network marketing has no threshold for all enterprises, no restrictions, can enter freely. On the Internet, entrepreneurs can use network marketing to circumvent their disadvantages, at the same time play the advantages, with a lower cost to show, promote enterprise products, and large enterprises with the competition, so for most small and medium-sized enterprises, this is a rare opportunity to participate in competition, overtaking opponents.

"All business owners, whether it is production, processing, trade or service-oriented enterprises, must learn network marketing, online display, offline follow-up, online marketing, offline transactions." "The famous Network marketing strategy expert Tan Ren said, the Enterprise wants the network marketing to do well, the Enterprise Boss (main manager) must first study and grasps the network marketing." In particular, to master the positioning of network marketing, the company based on the network strategy direction, other people can not be replaced. If you miss the Internet because you don't value it, it's not an opportunity, it's an era. An enterprise, also does not take the network marketing, certainly will miss to catch up with even surpasses the competitor the opportunity. This opportunity, perhaps 10 years to 20 years will not come again.

Tan Ren further said that in order to achieve good network marketing, enterprises must have a clear network marketing objectives, must have a clear pattern positioning, but also have a complete strategic planning. At the same time, the system should be used to ensure that these strategic plans are implemented into the plan and action. To do this, business owners must participate in and understand the key to network marketing. Therefore, the network marketing is "the leader course", the boss is lazy does not learn, the network marketing also can not talk about.

Reminder: This forum is designed for entrepreneurs who are interested in network marketing, only general manager and above level personnel to participate.

2012 China Small and medium-sized micro-enterprises Network Marketing Development Forum has been in the north and so on more than 10 cities held, Wuhan station is about to start the curtain.