Network promotion companies rely on negative image hype experts expressed concern

Chu Tian City News According to CCTV reports if you often surf the Internet, you will find that today's network reds, network hot events and topics in endlessly, you can jump into the red overnight, may also be an instant target. CCTV "Focus Interview" section of the 7th Broadcast Program "Secret Network Promotion", to the network hand-pusher and network thugs as the representative of the network public relations industry to uncover.　　According to CCTV reports, because of "network public relations" and other pretence of unfair commercial competition, the major portals in Beijing recently announced a joint boycott of illegal online public relations behavior.　　"Push" "hit" "Delete" as the main method a few days ago, a company's sales staff Mr. Wang because of his company's new products need to open the market, so found a network promotion company. When Mr. Wang contacted the company's business staff, they took the promotion method, but let Mr Wang take a fright.　　As long as Mr Wang agrees, the company will be able to use any means, any hype, any language to communicate in a month or two, so that his product and brand competitiveness can quickly be greatly improved, the business said. What is the means of network promotion company? Mr. Wang said, "For example, to compete with you for similar products, the same price of products to suppress, and then in a short period of time, through a large number of network communication, virus transmission, the attention of my brand greatly pulled up."　　"Mr Wang thinks this is too immoral, and he has found several online promotion companies on the Internet, and finds that almost all companies adopt the same promotional tools, he has to give up the use of Internet marketing companies to promote their products." Reporter in the search engine input "network promotion", found that currently engaged in the network to promote a lot of companies to provide a variety of services.　　And the main method of network promotion is "push", "hit", "delete". Stir up popularity by negative things to understand the operation of these companies, the reporter found a network company, proposed to become a network of reds.　　The company's business staff agreed to come down and told reporters that the fire must be "different". The network promotion company's business personnel told the Reporter: These two years, the network Red Man basically does not have the special normal person. The true appearance of the author, the real background is not important, as long as the willingness to expose privacy, everything is not a problem.　　He said, rely on negative things to stir up popularity, a lot of netizens stand up to scold, scold more powerful, indicating the higher the attention, the more fire. "We've been investigating the internet for a long time. Pornography, violence, three vulgar things. The business staff said that there is no controversy, there is no concern, to become famous, must go negative news. When the negative news to a certain extent, they began to hype the second stage: "Right to the point", the image of the pull over. is by another person "very real" to describe his background, of course, part of it is true, a part of fiction. Generally, the sympathetic netizens are especially many, and his negative image is basically gone。 The business staff introduced the process of speculation, first to find a group of people on the internet to publish some wild unruly words, and even published some unsightly photos, articles and so on vulgar content to attract wide attention, and then find a group of people to stand up for their clarifications. Finally, through the network vote, major events to consolidate popularity. A hype is done.　　' This requires detailed process planning and media follow-up, ' he said. Experts believe that many teenagers are more likely to have "I want to become famous" mentality, if you see by doing some abnormal, vulgar or pornographic things can quickly become popular, he will imitate.　　This is detrimental to the development of teenagers.　　Can manipulate public opinion on the Internet? Reporter in the interview also found that, in order to hype, some individuals and companies in the use of network pushing hands, but also provide cyber thugs, is in the hype a company visibility, through the Internet to combat, destroy the image of competitors.　　For different companies, promotion companies to give the solution is not the same, but all uphold a principle: planted framed. These network promotion companies all say they can "successfully guide the public opinion on the Internet," then, they are relying on what strength, guide the public opinion? A network promotion company business person said: "Listens to us to manipulate the personnel to be very many, possibly has tens of thousands of people, all over the country has." In their spare time, they send a post to earn two or three cents a day, a lot of money, earn more than 10 yuan, more than 20 dollars. According to these network promotion companies, they almost control all the domestic mainstream forums and a large number of network navy, can manipulate public opinion through various methods. A network promotion company business person says: "Spread through the network, can let your competitor's negative news in a night overwhelming." "The Beijing Network Media Association Xiaolin expressed concern about this phenomenon:" In order to raise their position in the industry, to expand their share in the industry, at the expense of competitors, which actually form an unfair commercial competition.　　It may make a trade, our national brand reputation seriously violated. Delete a quote up to 5000 yuan a piece according to the reporter understand, in addition to speculation and repression, many network promotion company also launched a "crisis public relations" business, is specialized in helping businesses or individuals to delete the negative information on the network.　　Some network public relations company business person said: "Some small website, we through the technology directly kills it, deletes the Baidu snapshot, deletes the Google snapshot".　　Reporter from a network company's quotation to see, according to the difficulty of the public relations, the cost of deletion is not the same, the price is low 2000 yuan A, and the price of high reached 5000 yuan per article. In order to prove their ability, the network PR company quickly find someone to delete a post.　　A network company salesman said: "We want to let it go without", "very few deleted."　　He also said: "Every editor will delete posts, I know an editor, last year, the single deletion of income not less than 700,000". Experts should introduce legal norms online hype reporter investigation found that from the network toCyber thugs, and then to the so-called "crisis PR" delete posts, network promotion company unscrupulous people surprised, the use of the means of light is immoral, heavy illegal violations.　　Do these behaviors have any relevant departments to restrain and manage? Reporters have dialed the culture market report hotline, Beijing Municipal Public Security Bureau Network Supervision Office and several related departments of the telephone, they have said that there is no special law to regulate and manage the network hype behavior.　　Beijing Network Media Association Xiaolin called for: to standardize online hype, in addition to the enterprise self-discipline, industry self-discipline, there should be laws of his law. November 4, many of Beijing's web portals and forums have banded together to counteract the unfair commercial competition of these illegal network PR companies through defamation and disinformation.