Network promotion get good effect advertising and pr to get married

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Singles Day just past, advertising also want to fall in love, he loves is PR, because only they together, marketing promotion effect will be better. Advertising PR is not separated, network promotion is so, and more obvious.

Promote the network to go hot enterprises can not blindly follow

Network era came, many enterprises through the network to make money, I say so vulgar, but very realistic. Enterprises are profit for the purpose of business organizations, their purpose is to pursue profits, enterprises through the network development, expansion, the effect of the network promotion by the business community recognized.

In fact, the current network of people have become the main body of society, the choice of network promotion is indeed a wise choice, but I would like to say that the network promotion has not as simple as the traditional media, has a lot of network their own characteristics, is a new, profound knowledge.

Most people have a herd mentality, and now the web is very hot, also recruit individuals to engage in network promotion, or spend thousands of of dollars to find a company to promote the network, after a period of time will find that there is no particularly obvious changes, began to promote the network to create doubts about their staff, or service companies have doubts, these are ignorant practices.

Whether it is to do brand promotion, or product promotion, or promotional activities, promotion, investment promotion, etc., are required to have a plan, there are steps and strategies to do, rather than a random to have obvious effect.

Advertising holding hands PR network to promote the introduction of good results

As a network marketing consultant, the author of the small Ma Ming Marketing organization Ma Shan more than once for the Enterprise planning overall network marketing solutions. The network promotion generally needs three steps, the three steps process needs the advertisement and the public relations coordinated promotion, this promotion effect is best.

The first step to build a brand environment

In a new enterprise or product out of the time, users do not know him, not to mention trust, our work is to let all concerned about the brand or product people have a trust. This step needs to use the network news, knowledge Marketing, Website marketing methods to achieve. Here are two points to specifically point out, one is that advertising can not achieve this step, advertising itself can not generate trust. The second is the site must be established in this step, and preferably in the promotion before, the promotion is to the customer's attention point to the site, the site not only to establish, but also to establish an image, so that the promotion behind.

The second step of brand establishment and brand promotion

Brand building and promotion is a systematic project, the first step can be completed in 1-3 months, and can do very well, but the second step is a long-term work. For the new brand, we can first make the first wave of brand promotion, as the second stage of the annual promotion, to achieve brand awareness. This step is relatively difficult to work, the need for investment is also large, the need for advertising combined with public relations to promote the integration, you can use event marketing and other efficient marketing methods.

Fourth step product promotion and promotion

This step is actually brand promotion, but can also be listed out, because the brand promotion is endless. This step focus on the product itself and promotional activities to promote, in the promotion of corporate sales, but also the most easy to see the marketing effect of the place, this step also needs advertising and public relations, and advertising efforts can be relatively large.

Fifth Step brand PR

When a brand has a well-known, want to continue to grow steadily in the market, it is not the problem of advertising can be solved, and back to the PR. In fact, PR does not mean that all are promotional work, its main also look at the essence of enterprise services, products or technology is in place, if almost can rely on public relations to obtain a good brand reputation. This step is to rely on the internal strength of enterprises and public relations promotion.

This basic idea, the author in other articles have a similar expression, this article in order to facilitate reading again comb. From the overall point of view, the entire process requires web sites, advertising, public relations, coordinated promotion, indispensable.

Web promotion process of the site is the effect of the window

Some enterprises, did not do the website, or in the promotion process of the site out of the problem, then the overall external performance of the network promotion may be a discount. Because the ultimate effect of network promotion is necessarily reflected in the website, the site is the user to show the window, when users receive brand information, but can not find a comprehensive understanding of the enterprise window, the entire network to promote a link on the buckle. Of course, this is not the promotion of no effect, but the effect of promotion can not be displayed.

Advertising and PR split effect discounts

Advertising is like a man, brave and strong, in the customer generated a sense of trust, the effect of advertising is very good, such as the Apple Phone has a brand, users trust, advertising casually a dozen, discounts have activities, consumers will be flocking, the effect is very good. But an unknown mobile phone, the price is low, customers still do not choose him, this is not good brand, of course, the product has a great relationship. PR like a woman, gentle, but can softness, let the user convincing, and the combination of advertising, first build trust, and then rely on advertising to promote sales, the best effect. Only use ads, customers lack of trust, the turnover rate is not high, only with public relations, trust has, but can not be introduced into the high-speed customer.

Today concludes a lot of content, the point of view is very clear, may be consecutive inconsistent point, but should be able to read, time is not much the author is in a hurry to complete the manuscript, do not revise, do not seek good articles, only to convey a point of view, if there is a problem, to small Ma Ming official website (www.newssem.com) Advice